Shipment Tracking Smart Banner™: Makeup Cartel Improves Customer Experience

Posted May 24, 2023

Knowing exactly where a package is, is important to your customers! Searching the inbox for that order shipment email can be tedious and sometimes impossible. Many people end up calling help centers to determine the location of their purchase, putting a strain on customer call centers. Zembula shipment tracking Smart Banners™ provide a huge benefit for businesses looking to alleviate some of this burden. Makeup Cartel is one of them!

In this post in our Smart Banner™ series, we will dive into the shipment tracking Smart Banner™ and show you how Makeup Cartel is doing it!

You may already know, but a Smart Banner™ is a dynamic banner that sits at the top of all your promotional emails and automatically serves the right content at the right time to every individual user. It does this by generating personalized use cases based on rules set up in the platform. These use cases could include, but are not limited to, abandoned cart, abandoned browse, shipment tracking, loyalty, birthday, and post purchase.

Shipment tracking Smart Banners™ reduce WISMO (where is my order) calls and make your customers happy.

Those using shipment tracking banners report a reduction in WISMO calls, and it’s no secret why. If your customer has an order in transit you can set up a shipment tracking banner to display on top of all their promotional emails. This way they see where their package is each time they open an email from you. No need to search for that single email with tracking information or even call in to ask where their order is.

This often reduces strain on customer call centers and leaves employees available to do other things, like upsell. It’s a win all around!

Let’s see how Makeup Cartel is using Zembula shipment tracking Smart Banners™!

Shipment banners work best with simple shipping stages that show the current stat of the order. Adding personalization and even a cute GIF is an added bonus that makes your brand stand out!

Makeup Cartel customizes their banner by using first name and a GIF. It’s simple, yet adorable and very on-brand!

See more of Makeup Cartel’s success with Smart Banners™ in our latest Z talk!

Cheyenne Miner

Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.