Loyalty Smart Banner™: Makeup Cartel Personalizes Emails With Loyalty Banners

Posted May 24, 2023

Loyalty updates don’t have to be boring! You can encourage your customers to take advantage of their loyalty points and rewards with Smart Banners™. Remind them what loyalty offers they have available in a way that’s impossible to miss with loyalty banners.

In this post in our Smart Banner™ series, we will dive into the loyalty Smart Banner™ and show you how Makeup Cartel is doing it!

A Smart Banner™ is a dynamic banner that sits at the top of all your promotional emails and automatically serves the right content at the right time to every individual user. It does this by generating personalized use cases based on rules set up in the platform. These use cases could include, but are not limited to, abandoned cart, abandoned browse, shipment tracking, loyalty, birthday, and post purchase.

Loyalty Smart Banners™ are great for customers who don’t fit any other Smart Banner™ display criteria but have loyalty points available.

You are almost definitely sending dedicated loyalty updates to your loyalty cohort. But outside of those special emails, are they ever reminded to take advantage of their special offers?

While we don’t recommend sending loyalty banners ahead of banners like abandoned cart, or even shipment tracking, loyalty banners can be a great option for those that don’t meet those other criteria but have loyalty points!

Expanding the visibility of your loyalty offers gives your customers more opportunities to take advantage of them and participate in your program further! This improves customer lifetime value.

Makeup Cartel is doing loyalty Smart Banners™ right!

Loyalty banners are typically a truncated version of your standard, dedicated loyalty emails. You can include points, tier info, and of course any special offers each user qualifies for. It’s all dynamic and can be personalized down to each element!

Makeup Cartel uses first name and includes both points and tier. They also include a personalized offer to encourage their loyalty members to make a purchase.

See more of Makeup Cartel’s success with Smart Banners™ in our latest Z talk!

Cheyenne Miner

Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.