The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Integrations
Connect with 100+ integrations
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
Combine Smart Banners™ and Smart Blocks™ to Get More From Your Email
Every brand wants to drive engagement, action, and, ultimately, revenue. But it’s getting more difficult as competition increases and consumers become savvier to their needs and interests.
The old strategies don’t work nearly as well anymore, and generic, boring emails aren’t cutting it either. You need a way to reach your customers where they are with personalized messaging — and that personalization needs to go beyond just a name.
Enter a perfect one-two solution: Smart Banners™ and Smart Blocks™. Using these in tandem can turn every email you send into a message with multiple layers of personalization and encourages action.
Here’s how to combine these to do more with your email.
Double down on personalization
Read any stats about what consumers want from brands, and one word jumps out from the rest: personalization. Email personalization has to be a cornerstone of your overall marketing strategy to succeed in today’s competitive and fast-paced market.
The good news is Smart Banners™ and Smart Blocks™ make it easy to add personalization to every email you send — at scale — without needing to mess around with code, run multiple A/B tests, and start and stop campaigns.
This AI-powered decision engine runs through all the permutations and selects the Smart Banners™ and Smart Blocks™ that are most likely to get your readers to take action. All that’s done in milliseconds, at the moment of open, not when you send.
Expand your messaging
With Smart Banners™ and Smart Blocks™ working overtime for your brand, you get more out of every email.
Use Smart Banners™ as your primary revenue-driving action, such as encouraging shoppers to convert their abandoned cart or abandoned browse. Then, capitalize on Smart Blocks™ as a secondary action. For example, use it to keep your loyalty program readers informed about their points or special membership bonuses during shopping events.
Plus, when you have dozens of templates of banners and blocks to pull from, you never have to worry about your messaging going stale. Variety is built into the mix, always keeping your customers engaged and interested in what you send.
Personalized messaging in action
Want to see how you can combine Smart Banners™ and Smart Blocks™ to deliver a perfectly personalized message your customers will love?
We thought you’d never ask. Check out the example below:
You have both Smart Banners™ and Smart Blocks™ in action. The blue banner at the top displays an abandoned cart notification. It’s personalized with the customer’s name and an image of the product left behind.
Finally, the banner also has a bold, easy-to-see call-to-action button. When customers view this email on mobile (increasingly likely), that banner will sit at the very top of their screen — no scrolling means an increased likelihood of conversion.
At the bottom of the email, in gray in this example, you’ll see the personalized Smart Blocks™. Here, there are stacked. On top is a personalized update for the reader’s loyalty point status. Messaging includes a little nudge that highlights the readers is close to a reward.
The block below highlights recommended products with star ratings. Here’s where you can use your customer data to add more and more layers of personalization. Knowing what each customer has browsed or bought makes it easy to add personalized product recommendations to every email.
With Smart Banners™ and Smart Blocks™, every one of your readers will get emails with a 1:1 level of personalization that’s hard to beat and makes it easy for them to engage and convert.
Do more with Smart Banners™ and Smart Blocks™
If you want to see how Smart Banners™ and Smart Blocks™ can make a difference in your email marketing, we’d love to help.
Our email experts will set you up with a demo and help you learn how to get more out of your email.
Get in touch and request a demo today.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
Five Tips to Streamline and Optimize Your Holiday Email Workflows
Ready or not, the holiday season is here. That means you must find ways to get your message out (without losing sleep and saving your sanity). For many brands, the holiday season is critical for business success — with more revenue generated in the last quarter than the rest of the year.
Now, add increased personalization needs from customers and potential supply chain issues into the mix, and it’s more important than ever that your campaigns are optimized and ready to go. If not, you could miss out on conversions and revenue.
It may sound simple, but don’t rely on your year-round emails to work during the holiday season. So, optimize your triggered campaigns, such as your welcome campaign, for the holidays.
Go through key campaigns and decide which should be optimized for the holidays. That includes changing the copy, adding new imagery, and potentially shortening some.
A 5-6 series welcome campaign may be fine for the rest of the year. But getting that final email after the holiday season has passed (especially if it includes a coupon) is a wasted opportunity.
Personalize all of your messages
Personalization is important, especially so during the holiday season. So make sure you personalize every message sent out to readers. Feel impossible? It doesn’t have to be with Smart Banners™.
Smart Banners™ let you add personalization to every email you send. And during the holiday season, Smart Banners™ help you personalize at scale.
Turn promotion emails into banners that sit atop every email you send out.
Let customers know when an item in their cart or they’ve browsed is getting low on stock.
Show your customers you offer financing options, which may come in handy this holiday season.
Encourage in-person shopping at their nearest location. Or highlight special shopping hours during the holiday season.
As you can see with Smart Banners™, it’s easy to add 1:1 levels of personalization and message variety to every email you send, all without having to tweak code, send endless A/B tests, or start and stop campaigns.
Treat your most loyal customers like VIPs
There’s always an incentive to treat your best customers well, but you want to make sure of it during important times of the year. You can do plenty with automated Smart Banners™ to ensure they feel like they are getting special treatment from you this holiday season.
Show your loyalty program members how they can use their points to save on their favorite items. Or, give them the opportunity to shop ahead of time, special access to flash sales, and bonus points for buying during certain events.
Keep shipping top of mind
During the holiday season, shipping is always top of mind for customers. They want to know where their packages are and when they can expect shipments to arrive. When they don’t get that information, they feel anxious and flood your customer service department with where is my order calls.
Use Smart Banners™ to keep your customers up-to-date on their package tracking information this season. You may also want to follow the lead of Thrive Causemetics. During last year’s Black Friday Cyber Monday events, they used Smart Banners™ to keep customers aware of shipping cut-off dates.
Don’t forget about transactional emails
Triggered transactional emails represent some of your best opportunities to generate more clicks during the holiday season. How? By adding personalization, of course.
Customers already open transactional emails at a higher rate than others, so adding more chances for them to buy can help lift your revenue. The key is to include relevant, targeted messages.
Here’s where your data helps. Include product recommendations based on their previous shopping data, items they’ve abandoned or previously browsed, reminders to restock items, and inventory updates.
Want to see a difference this holiday season?
Consider giving Zembula’s Smart Banners™ a spin. We’d love to set you up with a demo and show you how Smart Banners™ can transform your email, help streamline and optimize your workflows, and improve conversion rates.
Click here to connect with one of our experts today.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
How Smart Banners™ Can Help Personalize Holiday Emails at Scale
Did you know that 60% of consumers say they’ve purchased a product or service because of a marketing email? That number should get you sitting up and paying attention, especially as we approach the biggest holiday season of the year.
So what can you do to help you see better conversion rates this holiday season? Focus on personalization. Sending personalized messages to your list can help you attract new customers, retain the ones you have, and re-engage those who have moved away from your brand.
You may think that sort of personalization at scale is easier said than done. Well, if you have Smart Banners™, it’s easy. The Zembula platform lets you drag and drop your way to 1:1 levels of personalization at scale in every email you send.
Here are a few ways you can use Smart Banners™ to personalize your messaging this holiday season.
Deals and promotions
Want to surprise and delight your list (or some of your best customers) with a special deal of the day or other limited-time promotion? Your Smart Banner™ can help ensure they get the message.
Check out the example email above. The deal of the day Smart Banner™ is personalized to your customer, starting with their name. You can also use personalized customer location data to invite them to in-store events too, such as early shopping hours or special deals.
Cart abandonment
Cart abandonment is very common during the holiday season, so you don’t want to miss out on any opportunities to win back these customers. You’re probably already sending out these campaigns. But using Smart Banners™ for cart abandonment campaigns means your customer will get this banner at the top of every email you send.
Plus, Smart Banners™ let you go beyond a conventional email — you have options. Entice your customers to take action by offering free shipping, loyalty rewards, and financing options, all just a click away from their email.
Inventory updates
We all know that supply chains have been a bit wonky the last few years, and that may end up causing you inventory problems, something you want to avoid during the holiday season. Rather than lose out on potential customers, you can re-engage them with Smart Banners™.
Tell them when a product they’ve previously browsed, added to their wish list or favorites, or left in their cart is back in stock or when inventory is running low. And you can personalize the banner to highlight the product using an animated image, product image, your customer’s name, and ratings or reviews.
Promote your loyalty program
You never want to forget about your most loyal customers, especially during the holiday season. So why not feature personalized messages for your loyalty members so they know how many points they have and how they can use them?
For example, let your loyalty members use their current points to help make a purchase, set special shopping events where they get extra points, or offer deals where customers get bonus points for completing an abandoned cart purchase.
Shipping dates
Shipping is never more important than during the holiday season, so you want to give your readers and customers as much information as possible about shipping cut-off dates. Smart Banners™ are a perfect tool for keeping your customers updated on key dates to know.
Thrive Causemetics used these Smart Banners™ during their Black Friday/Cyber Monday promotions last year. It helped keep their customers aware, improved their customer experience, and drove a 7% boost in revenue.
Want a less hectic holiday season?
We can help. With the Zembula platform and Smart Banners™, you can avoid panic and instead have a chill busy season. Sound like a dream?
It doesn’t have to be. Learn some of our best tips on using Smart Banners™ in your holiday campaigns from our recent webinar: Avoid Holiday Email Panic in 2022: 5 Tips for a Chill Busy Season.
In it, we share some advice on streamlining your processes while driving engagement and boosting revenue. Click here to watch it today.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
Marketing is tough, especially in today’s ultra-competitive environment. More brands are vying for consumers’ time, dollars, and attention than ever before. And consumers are a lot more sophisticated. So they may be willing to give your brand a chance, but they’re also quick to move on if they aren’t getting what they need.
So while it makes things a bit more challenging, that doesn’t mean you don’t have the tools to help you stand out. If you want to find an easier way to personalize at scale and connect with your customers, Smart Banners™ can help.
We’ve collected some of our favorite examples from brands across industries using Smart Banners™ to improve customer experience, drive engagement, and boost revenue.
Bully Bunches
Bully Bunches is a family-owned business specializing in high-quality, all-natural bully sticks for pups. The team at Bully Bunches has used Smart Banners™ in a couple of ways.
First up is the abandoned cart banner. This Smart Banner™ helps remind your customers that they’ve left something behind.
You can see it uses personalization in a couple of ways. First, it incorporates the shopper’s name and an image of the product left behind. It’s a great way to remind them about abandoned items and makes it easy to click and finish the purchase.
And, of course, it doesn’t hurt to give readers a little discount for getting on the SMS list.
City Mattress
City Mattress is a family-run small business with nearly two dozen stores across New York and Florida. Today, the company sells its in-house PranaSleep mattresses, other beds, linens, and sleep accessories.
This company is no stranger to the benefits of Smart Banners™. In a past case study, we highlighted how Smart Banners™ helped City Mattress improve customer personalization and boost email performance.
Here are two more ways City Mattress uses Smart Banners™ in ways we love.
One excellent data source for eCommerce brands is customer browse information. Now, rather than waiting until a customer puts something in their cart to message them, you can tap into browse data and use Smart Banners™ to send them abandoned browse notifications.
Another way to use Smart Banners™ is for sales and promotions. While sending out individual emails highlighting sales and promotions work, using Smart Banners™ helps improve message visibility.
Hat Heaven
Hat Heaven is a New York-based brand that carefully curates and designs unique caps that reflect current fashion trends. The brand operates out of a brick-and-mortar store in the South Bronx and has an eCommerce platform.
One group of people Hat Heaven focuses on is their most loyal customers. Through a loyalty Smart Banner™, the brand can tie customer loyalty points via their MVP Club to offers. This one lets customers know how many more points they need to start getting discounts. It’s one way to encourage more shopping.
Another way to use loyalty points to boost customer engagement is to pair a Smart Banner™ like this one with abandoned cart data. Customers may be more enticed to buy when they can see exactly how much something will cost using their loyalty points.
Thrive Causemetics
Thrive Causemetics is a beauty brand with a mission to help communities thrive. The company creates vegan, 100% cruelty-free products and donates proceeds from every product purchased to help others.
Thrive Causemetics is another brand we’ve featured in previous case studies — the latest highlighted how Smart Banners™ helped them boost revenue during last year’s Black Friday/Cyber Monday event.
One of our favorite ways Thrive Causemetics has used Smart Banners™ was to communicate important shipping cut-off dates and information to customers. As every retailer and online brand knows, shipping during the holiday season is critical so sharing this info clearly across emails is a great idea.
Thrive Causemetics has also used Smart Banners™ to encourage email signups, giving 100 points to people who join their rewards program. It’s yet another way to drive people to your loyalty program.
Want to give Smart Banners™ a try?
We’d love to show you how Smart Banners™ can help your brand just like they have for others.
Click here to get in touch. One of our email experts will set you up with a demo. From there, you’ll see the power of Smart Banners™.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
