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The Rising-CAC Problem: Why Reallocating Budget to Email Is the CMO’s Biggest Opportunity

Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.

Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

3 Creative Ways to Offer More Personalized Content to Your Customers

Email personalization is increasingly important. Your brand needs to find new and creative ways to offer more personalized content to your readers. Why? Because consumers require it. If you aren’t delivering on personalizing the emails you send them, they’ll move on and find another brand that does. It’s as simple as that. Plus, today’s consumers […]

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Apple iOS 15 Impacts on the Customer Experience in Email

By now, we’ve all heard about iOS 15 and the possible impacts it could have on our email marketing programs due to the new privacy features it includes. This is the second post in a series going over the three areas of impact that iOS 15 will have on email marketing. Today, we’re talking customer […]

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How to Use Image Personalization to Drive Action

Engaged customers are loyal customers. They tend to buy more often and make larger purchases. All that sounds pretty good, right? There’s only one small problem, turning a regular customer into one that’s super-engaged is hard. It’s understandable why. With few exceptions, customers have their choice of brands and products, so having a bad experience […]

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Product Recommendation Email Examples: 8 Types That Drive Revenue

Most personalized product recommendations in email look like they were built by a database. Here are 5 formats that maintain brand fidelity while being fully dynamic, with real visual examples.

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Zembula Image Personalization Is Your Answer To Apple Mail Privacy

The Apple Mail app will start masking IP addresses in fall 2021. Apple is also indicating that it will load all images when emails are first sent, the intent being to protect email openers from disclosing information about the timing of their opens, and/or if they even open an email at all. This will impact […]

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AI optimization makes sending the right email easier than ever

With email marketing, improving results can translate into big wins. Even if you’re boosting your open or click-through rates by as little as 1%, the impact matters over time. Those improvements can help you see more conversions and revenue. Seeing those numbers go up, and keeping them from falling, is one big reason why so […]

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5 reasons to add countdown timers to your emails

Do you want to make your emails stand out? Welcome to the club. Every brand is thinking the same thing and has been over the last decade as open and click rates have fallen. With competition for attention in the inbox running at an all-time high, you need to come up with better solutions. A […]

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5 creative ways to use countdown timers in your emails

Ok, you’ve been convinced to start using countdown timers in your emails. Great! Now, you’re stuck at the next hurdle. How exactly should you use them? There are a few pretty obvious and common uses for online countdown timers, but you can go beyond that in your emails. Getting creative with your countdown timers can […]

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How real-time email notification banners can save you time and money

Notification banners have become pretty common across the internet for a while. They are an easy way for brands to communicate special events, news, and other critical information right on site. Land on the site, your eye goes to the notification banner, and now you’ve got the information you need to know. You’ve probably come […]

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