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The Rising-CAC Problem: Why Reallocating Budget to Email Is the CMO’s Biggest Opportunity

Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.

Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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Narvar Alternatives: Smarter Package Tracking Solutions

Discover why Narvar might not be the best for package tracking. Learn how Zembula offers a superior customer experience with enhanced shipping emails.

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How To Use Up-To-The-Minute Weather Data To Capitalize On FOMO

Leverage up-to-the-minute weather data to capitalize on FOMO. Discover how real-time weather insights can create urgency and drive customer engagement.

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Shipping Confirmation Email Best Practices

Maximize engagement with shipping confirmation emails. Learn best practices to leverage their high open rates and provide valuable, timely information to customers.

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Moment-of-Send vs. Moment-of-Open: What Real-Time Email Really Means

We’ve all received some kind of personalized email by now. After all, it’s almost 2020! Personalization has been a driving force in email campaigns for over a decade. Most personalization is as simple as inserting a name in the subject line, but some brands go deeper to send you emails filled with product recommendations, images […]

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Real time package tracking is a retailer’s best friend – here’s why

Online shopping is pretty much cemented as a way of life today. Over the last few years, it’s exploded, and the trends are only going to continue to go up. According to Statista, in 2016, just over 200 million Americans had bought something online at least once. By 2021, that number is projected to top 230 […]

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Personalization and Interactivity: Why you should be using this perfect pairing

Every email marketer out there is looking for ways to get more opens, clicks, and conversions. After all, even a modest lift in your most important email marketing metrics can translate to real returns on the bottom line. So with all the tactics and techniques out there, two strategies have emerged. One is using personalization […]

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What Are Personalized Emails?

If you’re reading this, there’s probably a really good chance your inbox is overflowing with emails. And, you probably only read a fraction of them. Notes from friends or co-workers, shipping confirmations, a handful of newsletters you love, you read those. The rest? Good luck. Maybe if you have time, or if something happens to […]

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15 Awesome Email Marketing Tips

Email marketing is a critical part of your marketing strategy. No news there, right? But where people and brands struggle is getting beyond the basics of email marketing and into the next level stuff. You know the email marketing tips and strategies that can help boost your open, click, and conversion rates. That’s the good […]

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Understanding Movable Ink’s Limitations and a Better Path Forward

Being able to use your own data in email campaigns seems like it should be easy enough. However, those that have tried to do so know how hard it truly is to use the data you’ve worked so hard to collect. Your data is probably spread out in multiple databases across your organization. You probably […]

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