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The Rising-CAC Problem: Why Reallocating Budget to Email Is the CMO’s Biggest Opportunity

Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.

Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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Movable Ink Pricing: What It Costs and When It’s Worth It

Discover why you’re overpaying for Movable Ink. Zembula offers the same high-quality email personalization at a fraction of the cost, with added ease and accessibility.

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How To Create Better Order And Shipping Confirmation Emails

Enhance your order and shipping confirmation emails to stand out. Learn how to make these crucial transactional emails engaging and effective for higher open rates.

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How Effective Are Abandoned Cart mails?

Discover how effective abandoned cart emails can be for your brand. Learn why they work and how they can boost your sales and recover lost revenue.

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How Retailers Can Personalize Emails With Location Data

Let’s imagine you’re a retail brand with a regional footprint. You have about a dozen stores spread throughout the Pacific Northwest. Life is pretty good. You have a solid base of customers, but, like any brand, you want to get more people buying. Your email list isn’t quite on life support yet, but you know […]

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How Many Abandoned Cart Emails Should You Send?

Learn how many abandoned cart emails you should send to boost conversions. Discover strategies to optimize your campaign and effectively reengage your audience.

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How Travel Brands Can Use Local Weather Data To Personalize Emails

Travel brands can boost email personalization by using local weather data. Discover how tailoring content based on weather can enhance engagement and relevance.

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How Retailers Can Personalize Emails With Local Weather Data

Retailers can enhance email personalization by leveraging local weather data. Discover how weather insights can drive traffic and influence consumer buying decisions.

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Where Is My Order Calls Are Killing Your Business… Here’s How To Stop Them

Stop losing business to “Where Is My Order” calls. Learn how to streamline order tracking and improve customer experience to reduce service calls.

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Why And How To Use Personalization And Data To Learn About Your Customers In 2020 [and Beyond]

Harness personalization and data to understand your customers in 2020 and beyond. Learn how to leverage these strategies for a competitive edge and growth.

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