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The Rising-CAC Problem: Why Reallocating Budget to Email Is the CMO’s Biggest Opportunity

Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.

Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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5 Ways Retailers Can Use Personalized Smart Banners™

For retailers, email is one of the best ways there is to build solid and lasting relationships with your customers. If there’s one advantage retailers have over eCommerce-only brands, it’s that there’s still a way to interact and engage with consumers in person. Part of why so many retailers are looking at omnichannel marketing is […]

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6 Email Personalization Strategies That Go Beyond a Name

Email personalization can go well beyond just addressing your customers by name. Deep personalization, enhanced personalization – that’s what you should really be after. Dig into your data to understand your customers. Then give them tailored content that they crave. That’s where you’re going to set your brand apart from the competition. Using just a […]

The Ultimate Guide to Smart Banners™: Reverse Declining Email RPM

Email marketing has a math problem. The channel that brands depend on for predictable revenue is quietly eroding — not because subscribers stopped opening emails, but because most emails stopped being relevant. Smart Banners™ solve this by making every email personally relevant at the moment it’s opened, without changing a single workflow. This guide covers […]

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5 Reasons Why You’re Struggling to Get Engagement

Clicks and conversions. Those are some of the critical metrics marketers watch to see if emails perform. If you’ve found your numbers stagnant, or worse, declining over time, it may be that you have an engagement problem. If you can’t get people on your list to open and click your emails in the first place, […]

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5 Reasons Why Consumers Abandon Carts (and What to Do About It)

Ah, the age-old question…why would someone not complete a transaction online? With abandoned cart rates hovering around 70%, it’s a question worth pondering. To answer it, think about your behavior. Chances are pretty high you have been a member of the 70% cart abandonment rate club. So why didn’t you complete your purchase? Did you suddenly decide […]

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How to Improve Lifetime Customer Value With Email

Every marketer wants to improve one key metric: lifetime customer value (CLV). We all know getting new customers is an effective way to build a business, but it also takes a lot of time and money. You have to attract interest, nurture customers through your funnel, and hope they stick around and buy something. Most […]

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5 Ways to Use Smart Banners for More Personalized Emails

Want an easy way to make a big impact with your emails? Try Smart Banners. These banners sit at the top of your emails and convey all sorts of personalized information to your readers. And even better? You don’t have to worry about segmenting your lists, no more spending hours trying to figure out who […]

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Statistics Show Customer Experience Matters More Than Ever (and What to do About it)

It used to be some of the primary ways of winning customers to your brand were through your product or your pricing. So having ‘the best’ or ‘the cheapest’ product was a working strategy. But today, taking that approach might not be the best way to engage with consumers. Now, it’s all about their overall […]

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How Email Can Help You Deliver More Personalized Content

We talk a lot about why personalization is so important for successful email marketing. It helps connect with readers, gives them the information they want, and enables more engagement. All of those are critical keys to success for every email marketer. But there’s another way email personalization can help your brand too, and that’s as […]

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