5 Ways to Use Smart Banners for More Personalized Emails
Want an easy way to make a big impact with your emails? Try Smart Banners.
These banners sit at the top of your emails and convey all sorts of personalized information to your readers. And even better? You don’t have to worry about segmenting your lists, no more spending hours trying to figure out who gets what banner.
Instead, Zembula does that for you. With Zembula, our AI-optimized technology determines exactly which banner is most relevant to every reader based on the rules you set. No need to spend tons of time trying to segment your lists.
Plus, you don’t need to worry that the information is out of date. Your banners update whenever your customers open their email. And, since Zembula works at moment of open, not moment of send, you can make tweaks and changes to your copy without needing to scrap and re-send your campaign.
We thought you might be. So here are just a few ways you can start incorporating Smart Banners into your emails, create a more personalized customer experience, and boost conversions.
What brand doesn’t love a returning customer? Rather than sitting back and hoping your customer may decide to buy from you again, make it hard for them to say no.
A Smart Banner that reminds your customers to refill a previous order has two big benefits. First, it offers top-notch personalized content. And second, it adds to the customer experience, building trust in your brand.
Want to reduce your where is my order calls (WISMO) and give your customers a break, especially during buy times like the holiday season? We’ve got a Smart Banner for that.
With a shipping update banner, your customers are always going to have the most up-to-date information on where their package is — in every email. They don’t have to search for tracking numbers and dashboards. It’s all right there.
Speaking of repeat customers, what about members of your loyalty program. These are some of your best customers, and they are primed to keep buying from you. All you need to do is remind them.
Use your Smart Banner as a tool to keep your loyalty members engaged and up-to-date on where they stand at any given moment. Plus, It never hurts to have a way to easily add a call to action right from your banner to get people buying.
Sure, you may have sent out a few emails letting your customers know you have a sale coming up. But a single email is easy to get lost in the shuffle. And if your customer never opened it, then they have no idea what’s going on.
Instead, call in a Smart Banner to help. Use it to highlight you’ve got a flash sale going on. Tease big savings, and have a call to action that drives your customer to engage.
One of the easiest ways to get customers to re-engage with your brand is to let them know they’ve left items in their shopping cart. As effective as an abandoned cart campaign may be, you want to reach your customer as many times as you can.
That’s where a Smart Banner comes in. Your customer is going to get their abandoned cart alert right at the top of every email they get from you. That makes it virtually impossible to ignore, helping to increase clicks and your bottom line.
Want to learn more?
Ok, has seeing just a taste of what Smart Banners can do for your brand intrigued you? Do you want to learn more about how Zembula can help you add more personalized images like this to your emails?
Great. We can help. All you have to do is reach out and get in touch with us today. We’re happy to chat with you about your company and how Smart Banners can help you take your emails to the next level.