The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Integrations
Connect with 100+ integrations
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
How To Improve Customer Lifetime Value With Personalization
If you’re going to maximize revenue potential, you’re going to need more than a series of one-off customers.
Why sell only one time what you can sell over and over again?
Think of the most successful businesses you know. It’s all but guaranteed that whatever business you just thought of they have customers returning to them regularly. They aren’t some company that does business with a customer just one time and then never hears from them again. Sure, not every customer is a repeat customer, but for successful businesses, the majority of their business comes from customers who buy from them repeatedly.
So, how do you get a customer to continue to come back to your business?
You need a product or service that’s in demand and priced competitively, of course. But beyond the basics, what you really need is a means of connecting with your customers on a personal level. The way to keep a customer’s attention is to make them feel like they are the most important customer you have.
In a word, that’s called personalization. And that’s what we’re talking about today.
Zembula has cutting-edge, proprietary technology that allows you to hyper-personalize each message sent to individual customers. That means making each and every customer feel like you truly know them and what they care about.
It means sending them only the information that’s most relevant to them. That is the key to improving customer lifetime value. That’s how you keep them coming back to you over and over and over and over…
Your job is to think about how to differentiate yourself. And that’s where Zembula can make your life so much easier. Our Smart Banners™ and Smart Blocks™ give you the power to hyper-personalize your email or text messages with 1:1 animations made from your own data.
Our banners and blocks can contain any combination of data sources and animations to increase personalized engagement. We can help you create a system that automatically displays the right message to each individual using our Campaign Decision Engine.
So now, instead of sending the same message to everyone on your list, each person can receive a message that’s specific to them as an individual. That’s what real personalization is. And that is exactly how you build customer loyalty and dramatically increase customer lifetime value.
Use the Data You Already Have
The real beauty of this Zembula solution is that it doesn’t require anything more than what you probably already have. Think of the data you’re collecting but maybe not using to its fullest extent. Things like where a customer lives and how they behave while shopping. The trick is taking that data and personalizing it effectively.
Zembula lets you do that without taking up all of your time and enable it for both your email and SMS campaigns. You can regularly send personalized texts and emails for things like:
Shipment tracking
Personalized promotions
Abandoned cart notifications
Loyalty program updates
Post purchase engagement
You’ll be blown away by how easy it is to start sending deeply personalized content that can take your business to an entirely new level. Zembula can leverage your data from your CRM, ESP, eCommerce, and retail management tools, loyalty programs, and ratings and reviews and personalize it for your customers.
Ready to Rock?
Your best chance at creating a loyal customer and improving customer lifetime value is to create relevant content for every user. Zembula can help you generate super-personalized messages that build customer engagement and drive transactions. Using your own data, you can create sophisticated personalization for every text and email you send.
Zembula’s content builder lets you drag and drop your way to personalized animations that grab attention. Connect any data source and easily drop your content into your email or SMS template. Then control that content from the platform.
If you’re ready to use your data to make meaningful connections with your customers that will lead to improved customer lifetime value, let’s talk.
Marc Sheforgen
Marc Sheforgen writes email service provider content for Zembula. Beyond that, he’s all about parenting, coaching kids, record collecting, travel, and adventure. If it’s fun, he’s for it.
Name Personalization: A Secret Weapon for More Customer Engagement
Email personalization started with names.
Remember the first email that addressed you by name? It was pretty cool. That trailblazing bit of email personalization morphed into something relatively basic.
But that doesn’t mean it’s still not necessary. In fact, you should be using your customers’ names in your emails more often, not less.
Curious? Let’s dive into it.
Names drive engagement
Marketers started emails with “Hey Name” or added a name to subject lines because it drove action.
Data shows adding readers’ names to emails and subject lines increased open and click-through rates. And beyond increasing engagement, adding names helps build trust.
That’s also vital to enjoying a long-term relationship with your readers. And personalization plays a role too. When readers get personalized emails, they are more likely to stick with a brand and buy more (and often).
So it makes sense to start with your readers’ names. After all, you can’t get more personalized than that. Now, the question is, are you using names enough?
Use performative personalization
Today’s marketers focus on finding opportunities from data. Analyzing consumer interests, behaviors, and what drives action and then implementing strategies around those are the best ways to see continued success.
We call this performative personalization. It goes beyond personalization for the just sake of it. Instead, performative personalization uses a data-driven approach to help you create personalized messaging that encourages action.
Check out how name personalization can help your email really stand out.
This email is a perfect example of using a name everywhere approach. Rather than just having a simple, Hey Sam, the email calls the customer’s attention to key spots where they’re more likely to take action.
With a name everywhere approach, you’re using customers’ names in a way that reinforces the value to them. In addition, you’re calling their attention to a particular part of each email that, in the past, was usually generic.
So now they’re seeing something new and different, and it’s personalized to them. And, because it’s based on their customer data, you’re showing them personalized things you think they will like.
That makes a big difference for the customer. Now, rather than a generic blast email, for example, they’re getting something that shows their loyalty points or lets them know about a couple of products they may love based on their shopping history.
Your reader gets a hyper-personalized email that makes them much more likely to take action. They’ll want to click to see those products, check out their points, or finish a purchase. It’s like you’re giving them a curated suite of content individualized for them.
So, next time you’re thinking about sending out a blast promotional email, consider what it could look like instead with Smart Banners™ and Smart Blocks™ using a name everywhere approach.
It’s the easiest way to let the people on your list know you’re speaking right to them, not your other thousands of subscribers, all at the same time.
Automation makes it easy
Ok, if you’re sold on name personalization but worried that it seems like a lot of effort, here’s the best part. Everything is automated.
With the Zembula platform, all you need to do is hook up your data sources, set your display parameters, and enter a snippet of code in your email template. We take care of it from there.
With the Zembula platform, all you need to do is hook up your data sources, set your display parameters, and enter a snippet of code in your email template. We take care of it from there.
Our AI-powered Campaign Decision Engine runs through your customer data and rules, then displays the Smart Banners™ Smart Blocks™ that will perform best — all within milliseconds.
When they open their email, they’ll automatically see content personalized to them. And if you need to make a change, you don’t have to pause the campaigns. Instead, emails display at the moment of open.
Want to learn more? We’d love to show you how Zembula can help add email personalization to your marketing strategy.
Click here to get in touch and request a demo.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
Are your emails stagnant? Noticing some critical numbers like clicks and conversions moving in the wrong direction? Feeling stuck with inspiration for what can move the needle and get your list to engage?
You’re in luck.
We’ve got plenty of ideas to help you get more out of your emails this year, starting with Smart Banners™.
Smart Banners™ can help turn every email you send from something generic to hyper-personalized messaging that speaks to each subscriber on your list.
And the best part?
There’s no messing around with code, starting and stopping campaigns, or adding time-consuming manual labor to your workflows. It’s all automated using our AI-powered Campaign Decision Engine.
Interested in getting some Smart Banner™ inspiration for yourself? Keep reading.
Embrace email personalization with Smart Banners™
What makes a Smart Banner™ so unique is it allows you to connect with your list through personalized messaging at scale. That was previously very hard to do without a lot of manual time and effort.
Now, you can do it with just a few clicks. Once inside the Zembula platform, pick your email templates, add a snippet of code, and hook up your data sources. Then, set your display parameters.
The Campaign Decisions Engine analyzes your data and sifts through your rules, choosing the best personalized display for each reader within milliseconds.
Now, you can automate your email marketing campaigns, giving you and your team more time for analysis, creativity, and connecting with consumers. What brand doesn’t want that?
Add these personalized Smart Banners™ to email your marketing
Ok, ready to see some examples of Smart Banners™ in action and see how they can maximize email personalization potential? Let’s take a look.
Do more with your abandoned cart Smart Banners™ by adding the option to use loyalty points to complete the transaction. Here, the customer can save money by using their loyalty points to pay, and you’ll see an increase in conversions.
Another way to help encourage conversion is to use Smart Banners™ to highlight multiple payment options. A lot of customers love knowing they can spread out payments, especially during the holidays. In this case, customers can check out as usual or use After Pay.
With personalized animation, Zembula’s proprietary technology can add moving and rotating product images to Smart Banners™, giving consumers an eye-catching look at items they’re interested in.
While the messaging is critical for any Smart Banner™, don’t forget to customize templates that match your brand’s look and feel. And, as the seasons change, update the templates to always be in theme across your brand’s channels.
If you don’t have any specific revenue-driving actions you want a particular subscriber to take, use Smart Banners™ to encourage them to sign up for SMS alerts, download an app, or join a loyalty membership program. Our client Bully Bunches used this approach to get more sign ups.
And, with Smart Banners™, You can even set display hierarchies. For example, set rules so that your highest revenue-generating actions (like cart abandonment) always display first and then move down the list to ensure the messages you want your subscribers to see are always there.
Test Smart Banners™ for yourself
If you want to learn how to start incorporating Smart Banners™ into your marketing strategy, we’d love to help.
Our fabulous clients, like Thrive Causemetics, have seen a 10-17% lift in revenue in emails displaying Smart Banners™. We’ve helped brands across industries, from lottery to beauty and travel brands, send more engaging personalized emails that drive conversions and revenue.
It’s easy to get started. Click here and request a demo.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
Maybe you’re on board with this idea of the importance of personalized email marketing. Maybe you’ve come to realize that it’s the key to driving transactions with today’s consumers.
But you might be stuck at a point that trips up a lot of marketers new to email personalization — it sounds like a lot of work. You might be asking yourself, “Who could possibly have the time to consistently personalize every email that they send?”
If any of this sounds familiar, you’re not alone.
One of the biggest barriers to entry for marketers interested in email personalization is how time-consuming the process is. Getting started sounds difficult enough. And to then maintain an ongoing personalization strategy sounds, to many, impossible.
Believe it or not, personalizing your email outreach can actually be very simple. Zembula has proprietary technology that makes it simple for you to use data you’re already collecting to create emails that engage with each customer on a 1:1 level.
You can even automate your personalized emails. Are you ready to learn how?
Smart Banners™ and Smart Blocks™: The Cornerstones of Your Email Personalization Strategy
Zembula’s platform allows you to create deeply personalized email content for every single campaign. All you need is the data you’re already collecting to create sophisticated campaigns that take minutes to build and can be updated automatically without editing code.
That means that you can easily design and animate content with any data source. And you can automatically send the most relevant content to every user.
The stars of this personalization show are our Smart Banners™ and Smart Blocks™.
Use Smart Banners™ to easily layer personalization into every email you send. Our customers using this tool have seen a 10% to 17% lift in revenue in every email they send.
Use Smart Blocks™ to personalize your email in ways like providing loyalty information and product recommendations. You can create a true 1:1 email experience for every customer.
Zembula’s Campaign Decision Engine makes it simple for you to automatically send the right Smart Banners™ and Smart Blocks™ to the right people. Set up display rules so each unique user gets the best content for them. And, if you need to, easily swap out content on the fly without having to update code.
Sounds good, right? Wait. It gets even better.
Automate Your Content With Our Campaign Dashboard
To make an email personalization strategy sustainable, it’s got to be simple and repeatable. Well, Zembula can actually make it automatic.
Streamline your marketing efforts with our campaign management dashboard. Swap and schedule your Smart Banners™ and Smart Blocks™ in one place. There is no need for you to have to go into your email template HTML ever again.
Can I get an “Amen?”
Seriously, we make it super simple for you to consistently deliver hyper-personalized content.
No more talking to every customer as if they are the same or sending boring, generic emails. And no more pulling your hair out trying to figure out how to connect with each subscriber as an individual. Zembula’s AI does the heavy lifting for you. All you have to do is provide the data.
We work with all your existing technology and can use any of your data sources.
Are You Ready To Transform Your Email Marketing?
We can help you build your campaign from start to finish. From strategy to design and implementation, we can handle it all. And if you don’t need too much hand-holding, we can customize a package that addresses what you do need.
If you’re a marketer that wants to connect with your consumers in a meaningful way, we want to work with you. We’re all about teaming up with marketers who understand that today’s consumers don’t all want the same information. We can help you unlock the power of personalization so that you can truly transform your marketing outreach.
If that sounds good to you, let’s connect!
Marc Sheforgen
Marc Sheforgen writes email service provider content for Zembula. Beyond that, he’s all about parenting, coaching kids, record collecting, travel, and adventure. If it’s fun, he’s for it.
If you’ve been searching for a personalization tool, chances are you’ve come across Movable Ink. Movable Ink is one option, but is the best for your brand? If you value a solution that is powerful, gives you the best results, and is easy to use, it might not be!
Zembula is an easy to use Movable Ink alternative that increases revenue by 10-17% for every email send.
One pixel controls many pieces of content.
No need to pixel stack with Zembula. Just place one pixel per area of your email that you’d like Zembula content to display. The Campaign Decision Engine will work out the rest and display the right use case to the right person at the right time.
You can easily swap out or schedule content without going into your email code. That means less testing!
Zembula is built with the marketer in mind.
Zembula’s platform is robust and allows you to create highly converting personalized content easily! The drag and drop editor makes it possible to design content with your data and use it in every single email. It’s really that easy and repeatable.
The editor also allows you to completely customize your content, from colors to fonts and even gifs/animations!
The templates library is set up to give you a jump start on creation. Select from many different templates that apply to many different use cases and customize from there!
White glove service is available.
While you don’t need Zembula’s help to create content in the platform, we will be here if you want us! We offer a plethora of support options to all our customers from campaign start to finish!
Integrations are always free and included!
Movable Ink is one choice when it comes to personalization, but it might not be the best for you! Check out Zembula for an easy to use Movable Ink alternative.
Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.
How to Use Smart Banners™ to Engage and Reward Loyal Customers
Marketers work hard to build a bridge to readers. And, when those readers become customers and then loyal repeat customers, it means a lot of hard work paid off.
Don’t squander it.
Unfortunately, too many marketers don’t spend the time focusing on engaging (and rewarding) their current loyalty customers.
Ignoring your biggest fans won’t help you boost revenue. So here’s what to do instead.
Why loyalty customers matter
Paying attention to your customers is an obvious no-brainer. But there are many reasons why loyal customers stand out from the pack, including:
Repeat customers spend more than new customers.
They convert at higher rates and shop more regularly, especially during the holidays.
Keeping a repeat customer is less expensive than acquiring a new one.
Now, are you doing everything you can to keep your loyal customers happy? Are they receiving personalized emails, deals, and opportunities to use their points?
If the answer is no, you have some work to do to ensure your loyal members feel the love they deserve from your brand.
The good news is Zembula makes it easy to start.
How Smart Banners™ work
Whether you’re already running a loyalty membership program or plan to start one, you don’t want to leave this opportunity on the table.
In a world where it’s becoming increasingly difficult to stand out from the competition, going the extra mile to deliver for your loyalty members makes a big difference.
With Smart Banners™, you’ve got a tool that automates the process while still delivering 1:1 levels of personalized messaging.
Here’s how it works.
Pick your email templates, connect your data sources (including your loyalty program), and set display parameters. Then, add a snippet of code to your email. Now, you’re set.
Zembula’s AI-powered Campaign Decision Engine runs through each reader, checks your rules and display hierarchy settings, and picks the Smart Banner™ that’s most likely to get the most engagement.
All of it is done automatically and in milliseconds. Your banner displays at the top of the email — from desktop to mobile — at the moment of open.
Do more for your loyalty campaigns
That means you can automatically segment personalized information to every loyalty program member on your list. They’ll get an email displaying individualized program updates, points, deals, and discounts.
Here are a few examples.
If you want to get people to join your program, a Smart Banner™ is the way to do it. Thrive Causemetics uses them to sweeten the deal by giving readers bonus points.
Add a purchase bonus. With this banner, loyalty points combine with inventory updates to let the customer know how to grab bonus points.
Hat Heaven uses customer loyalty data to boost their abandoned cart Smart Banners™. This banner highlights how a customer’s loyalty points can reduce the final purchase price of the product.
Smart Banners™ also display based on customer membership. In the example above, a non-member gets a banner enticing them to join the program. In comparison, the member receives a personalized message based on their points.
Now you have multiple ways to engage with list, both members and those you’d like to join.
Attract more loyalty members with Zembula
Now that you see just how important it is to include loyalty members in your email personalization and marketing strategy, are you ready to try it?
We’re here to help. With Zembula, it’s easy to start creating the personalized messaging and deals your most loyal shoppers with love.
If you’d like to learn more about how Zembula can help you attract and retain more loyalty members to your program and boost conversions, get in touch.
Click here to request a demo from Zembula.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
