4 Tips To Fit More Personalization Into Your Email Strategy

So, you’ve got an email strategy.

Congratulations! 

You’d be shocked to learn how many retailers still haven’t taken the critical step of organizing their plans for customer outreach. Instead, they subscribe to a more scattershot approach with predictably limited results.

But you’ve got your act together, which is awesome. However, if you aren’t personalizing those well-planned emails, then you are unquestionably leaving money on the table.

Personalization is the single biggest weapon you can employ to drive revenue growth through your email strategy. 

Today’s consumers expect to be treated as individuals. If you’re talking to them all the same way, you’re missing the point. There’s a lot of what you have to say that your customers don’t care to hear. The key to reaching them effectively is to tell them about the things that they, as an individual, are interested in learning more about.

How do you do that? With your data.

Zembula helps you unlock the true potential of the data you’re already collecting so that you can use it to message more effectively to each individual customer. Instead of sending them all the same thing, you can send them each a deeply personalized email that addresses the things they care about most.

So, you’re ahead of the curve by having an email strategy. But let’s talk about some ways that you can take it to the next level by fitting in more personalization.

1. Win Attention With 1:1 Animation

Zembula is the first platform that lets you animate your data. Combining this tool with your creativity leads to endless possibilities.

Did you realize that personalized animation can add a 30 percent CTR lift and 109 percent increase in revenue?

It’s true. And the reason is that consumers aren’t accustomed to seeing personalized animation. It’s a true attention-getter. And better yet, once you’ve gotten their attention with the animation, your personalized content actually keeps their attention.

With Zembula’s content builder, all you have to do is connect any data source and easily drop your content into your email template. From there, you can control the content from the platform.

That means that instead of sending boring messages that look the same as everyone else’s, you can bring your emails to life with 1:1 animation.

Just imagine the ways that you can employ this with the email strategy you’re already using. It could be any piece of information that you’re already sending to customers. Now you can make that content move and make it specific to that individual customer. And that’s how you get your point across!

2. Personalize Your Loyalty Campaigns

It’s one thing to offer rewards, discounts or other special incentives to your loyal customers, which you’re probably already doing in your email strategy. But if you’re offering those same things to everyone in a  one-size-fits-all way, you’re only going to see limited results.

Use your e-commerce platform, browsing history and email service provider to gather information. Then, use it to your advantage.

Zembula’s campaign decision engine lets you use your data to segment and enrich your content. You can set up display rules so that each unique user gets the best content for them. You can also easily swap out content on the fly without having to update code.

That means that you can start personalizing loyalty campaigns based on past purchases or browsing history, for example.

3. Get Personal With Your Flash Sales

Stop sending the same things to every customer on your list. That’s kind of like fishing for every kind of fish using the same bait. You’re not going to catch nearly as much.

Instead, harness the data you’re collecting to identify what each individual customer wants to see.

Then, with every email you send, include some sort of targeted promotion that your customer can access immediately. Providing both incentive and convenience shows customers that you appreciate their past business and that you want to acknowledge them as individuals.

4. Include Personalized Ratings and Reviews

Look at a customer’s browsing and shopping behavior. Then send them an email highlighting a product that you know they’re interested in, and include ratings and reviews specific to that product.

When your customer sees that product that they’ve been considering and there’s a great review from a real person, your customer is going to be so much more likely to buy.

Remember, your customers want to hear from real people like them, rather than salespeople. If you start regularly incorporating ratings and reviews into your emails, and if you personalize that user-generated content so that it’s specific to something that customer is interested in, get ready to watch sales grow.

You can also look for creative ways to solicit user-generated content.

Supercharge Your Email Strategy With Personalization

Don’t make email personalization a one-in-awhile thing. The key to seeing results is consistency. Make it a cornerstone of your email strategy.

All of this is and much, much more is actually quite simple to implement. Zembula’s Smart Banners™ let you use your data to individualize each user’s experience. Each Smart Banner™ can contain any combination of data sources and animations to increase your email engagement.

Interested in learning more? Try a Zembula demo.