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4 Reasons Why Zembula is easier to use than Movable Ink

 In Uncategorized
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Email personalization isn’t always easy. In fact, it can be downright frustrating! When your data is all over the place, normalizing it into a usable form is challenging. And finally creating bulletproof content is impossible without the right solutions. 

That is why solutions like Zembula or Movable Ink were created — they help address these challenges and bring the power of personalization to more brands than ever before. And while Movable Ink may have come first in this endeavor, they certainly may not be the best or easiest to use! 

Zembula is so much easier to use than Movable Ink in many ways. We are going to walk you through a few key ones right now.

1. No code is needed on your website to drive any use case.

Since Zembula has more sophisticated data capabilities, we don’t need you to install any tracking code on your site. These tracking codes have the potential to slow down your site. You will want to avoid these at all costs!

2. No stacking pixels to serve multiple use cases.

Zembula has a sophisticated Campaign Decision Engine which means a single pixel can deliver any of thousands of messages you create in Zembula’s platform. Stacking pixels could create gaps in your email design and increases the complexity and the chance of error. 

3. No swapping email code.

Zembula allows you to make changes to your content without changing your email code. You can just upload a new design that’s attached to your snippet in our platform and that change will be reflected in your email.

Zembula’s campaign decision engine removes the dependency of your content on the merge tags within the image URL. Instead with Zembula, all you need to include in the merge tag is a customer uid or email address.

4. Zembula is a self-service platform.

Zembula’s platform is sophisticated and allows you to do anything a Zembula employee can do within the platform. There’s no hidden functionality that requires custom code or developer help to create integrations.

Designing with data

Learn what Zembula can do for your email marketing

If you would like our help we have a dedicated services team for content and campaign creation on hand to help you with anything you may need! 

Email personalization is hard, but there are people out there that know how to help. Finding the right solution for your company is integral to your success and being able to accomplish things easily should be a top priority.

Reach out today and see how we stack up to Movable Ink. We’d love to set you up with a demo and walk you through it! 

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