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Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

The $318 Problem: Why Rising CAC Is the CMO’s Biggest Marketing Budget Reallocation Opportunity

Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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6 Reasons to Add More Personalization to Your Emails

Personalization has been around for a while. By now, we know adding a name to a subject line can move the numbers a bit. Stuff like that has worked, but like everything else, there comes a time where basic personalization doesn’t make the impact you need. Today, your consumers face overstuffed inboxes every morning. But, […]

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Zembula Image Personalization Is Your Answer To Apple Mail Privacy

The Apple Mail app will start masking IP addresses in fall 2021. Apple is also indicating that it will load all images when emails are first sent, the intent being to protect email openers from disclosing information about the timing of their opens, and/or if they even open an email at all. This will impact […]

AI optimization makes sending the right email easier than ever

With email marketing, improving results can translate into big wins. Even if you’re boosting your open or click-through rates by as little as 1%, the impact matters over time. Those improvements can help you see more conversions and revenue. Seeing those numbers go up, and keeping them from falling, is one big reason why so […]

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Three Smart Ways to Use Personalized Animation to Drive Engagement

Opens, clicks, and conversions. For many brands, that’s where your email campaigns live or die. If you can get readers to open your email, click your links, and convert into customers, you’ve got the formula for success right there. Unfortunately, while it sounds simple, it’s becoming more challenging to make it happen. Consumers are bombarded […]

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5 reasons to add countdown timers to your emails

Do you want to make your emails stand out? Welcome to the club. Every brand is thinking the same thing and has been over the last decade as open and click rates have fallen. With competition for attention in the inbox running at an all-time high, you need to come up with better solutions. A […]

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5 creative ways to use countdown timers in your emails

Ok, you’ve been convinced to start using countdown timers in your emails. Great! Now, you’re stuck at the next hurdle. How exactly should you use them? There are a few pretty obvious and common uses for online countdown timers, but you can go beyond that in your emails. Getting creative with your countdown timers can […]

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How real-time email notification banners can save you time and money

Notification banners have become pretty common across the internet for a while. They are an easy way for brands to communicate special events, news, and other critical information right on site. Land on the site, your eye goes to the notification banner, and now you’ve got the information you need to know. You’ve probably come […]

How To Use Your Ratings And Reviews In Marketing Emails

Learn how to leverage ratings and reviews in marketing emails. Simplify coding and testing email templates to enhance engagement and efficiency.

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How Retailers Can Tap Into User Generated Content To Convert More Customers

Learn how retailers can boost conversions by integrating user-generated content (UGC) into email marketing. Discover effective strategies and real-world success examples.

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