5 Email Personalization Tools You Need to Try
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Email personalization is vital. However, it’s not always been easy to optimize at scale — until now. There are some fantastic tools out there that let you dig into creating and sending personalized emails to help boost clicks, conversions, and revenue.
As personalization becomes increasingly important, it’s necessary to build it into every facet of your marketing. But marketers already have a lot on their plates, and it’s not always easy to find the time or the tools to make it work.
That’s why we want to make it simple for you. Here are some of our favorite email personalization tools that help you turn data into better, more engaging, personalized messages.
Let’s dig in!
Bluecore
If you’re a retailer trying to improve your email marketing engagement and generate more revenue, Bluecore can help. Retailers have tremendous amounts of customer data, but are you using that to help create one-to-one personalized messaging to drive action? Bluecore solves that problem for you.
Bluecore tracks and predicts shopper behavior, launching triggered personalized messages that keep customers buying. Plus, their predictive models help you identify potential repeat customers, reducing churn and increasing repeat purchases.
Persado
In today’s marketing, building omnichannel experiences are more important than ever. Consumers want to switch between channels without losing personalization or part of the customer experience. That’s where Persado comes in.
Persado works across channels and uses generative AI to deliver the precise language that motivates shoppers to engage with your messages. The platform marries customer data and predictive behavior to find the best messaging to drive action — boosting both conversions and revenue for clients.
Phrasee
There are so many moving parts in any email. Marketers know this, you could run dozens of A/B tests checking everything from headlines to emojis, and CTAs, never mind the content itself. Running even a fraction of those tests takes time and energy while potentially costing revenue.
With Phrasee, you don’t have to play the guessing game. Their AI-powered tool predicts content that should perform the best based on data. And once you have your campaigns up and running, it’s easy to optimize and based on real-time results. Phrasee helps automate your email personalization at scale.
Stylitics
Every retailer knows merchandising is a visual process. So you need to bring that to your email marketing. The more shoppers can see your products, get recommendations, and get style and trend information, the better for your brand. Stylitics helps create that at scale.
Stylitics’ algorithm helps build a personalized shopping experience for consumers using AI-driven styling tools and dynamic catalogs. That makes it easy for brands to offer upsells, highlight recommended products, and create featured shops based on customer behavior and purchase data.
Segment
Marketers have access to more data than ever, but finding the signal in the noise is difficult. If you ignore data, there’s no doubt you’ll miss out on potential chances to boost conversions and revenue. But spend too much time sifting through the data, and you may miss out on quick opportunities to pivot.
Segment is a tool that helps marketers get more from data, activating it for success. With Segment, you can feel confident your data is clean. That gives you a much more complete view of your customer’s interests and behavior and lets you jump on real-time information to reach your audiences at the right moment.
Zembula
We had to include a bonus email personalization tool — Zembula! With our platform, email personalization at scale is easy and automated. We do the heavy lifting for you, using performative personalization, a data-driven approach to finding the best messaging that drives revenue.
Using dynamic, personalized and animated Smart Banners™ and Smart Blocks™, you can tailor every message you send to individual readers, giving them a customized experience in every email. Our amazing clients have seen lifts in engagement, conversions, and revenue using our proprietary email personalization tools.
Pick the right email personalization tool for you
Email personalization will only become more important over the years, so you must ensure you’re doing everything possible to include it in your marketing strategy.
We’d love to help! If you want to finally go all-in on personalizing emails, get in touch. One of our experts will guide you through the process.
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