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Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.
Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.
Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.
Email marketing has a math problem. The channel that brands depend on for predictable revenue is quietly eroding — not because subscribers stopped opening emails, but because most emails stopped being relevant. Smart Banners™ solve this by making every email personally relevant at the moment it’s opened, without changing a single workflow. This guide covers […]
Clicks and conversions. Those are some of the critical metrics marketers watch to see if emails perform. If you’ve found your numbers stagnant, or worse, declining over time, it may be that you have an engagement problem. If you can’t get people on your list to open and click your emails in the first place, […]
Ah, the age-old question…why would someone not complete a transaction online? With abandoned cart rates hovering around 70%, it’s a question worth pondering. To answer it, think about your behavior. Chances are pretty high you have been a member of the 70% cart abandonment rate club. So why didn’t you complete your purchase? Did you suddenly decide […]
Every marketer wants to improve one key metric: lifetime customer value (CLV). We all know getting new customers is an effective way to build a business, but it also takes a lot of time and money. You have to attract interest, nurture customers through your funnel, and hope they stick around and buy something. Most […]
Want an easy way to make a big impact with your emails? Try Smart Banners. These banners sit at the top of your emails and convey all sorts of personalized information to your readers. And even better? You don’t have to worry about segmenting your lists, no more spending hours trying to figure out who […]
It used to be some of the primary ways of winning customers to your brand were through your product or your pricing. So having ‘the best’ or ‘the cheapest’ product was a working strategy. But today, taking that approach might not be the best way to engage with consumers. Now, it’s all about their overall […]
We talk a lot about why personalization is so important for successful email marketing. It helps connect with readers, gives them the information they want, and enables more engagement. All of those are critical keys to success for every email marketer. But there’s another way email personalization can help your brand too, and that’s as […]
Email personalization is increasingly important. Your brand needs to find new and creative ways to offer more personalized content to your readers. Why? Because consumers require it. If you aren’t delivering on personalizing the emails you send them, they’ll move on and find another brand that does. It’s as simple as that. Plus, today’s consumers […]
By now, we’ve all heard about iOS 15 and the possible impacts it could have on our email marketing programs due to the new privacy features it includes. This is the second post in a series going over the three areas of impact that iOS 15 will have on email marketing. Today, we’re talking customer […]