Personalized SMS Combined with Animation is Your Secret Revenue Hack

At the end of the day, growing revenue for your brand matters. Of course, doing it alongside building long-term customer relationships and delivering exceptional products and service helps. 

After all, for every business, it’s all about the customers. You want to do everything you can to engage them and ensure they have a great journey through your funnel. 

That may mean looking at your marketing approach in a new way to find opportunities to stand out and make an impact. And that’s where we think animated, personalized SMS makes a huge difference. 

The magic of performative personalization

When it comes to delivering personalized messaging, email has always stood out. But now you can apply the same approach to creating amazing customized content in your email to SMS tailored to each reader. 

The secret? The Zembula platform, for one. We work seamlessly with your current SMS providers to help you deploy personalized messages with just a few clicks. That allows you to personalize at scale, meeting your readers wherever they are and boosting engagement. 

Performative personalization does the rest. It’s our approach to personalized messaging. Instead of relying on generic personalization that doesn’t move the needle, we use data-driven insights to highlight the personalized messaging most likely to generate revenue. 

With Zembula, you’re not guessing about what might move the needle. You’ve got the content you know that creates more conversions and revenue. 

Tap into animated SMS for even more personalization

The approach works for both email and SMS. And with SMS, you can add another fun element into the mix — animation. Let’s face it, today’s consumers are savvy. They know what they want (personalization) and are willing to move on when they don’t get it from brands. 

So, there’s even more pressure on marketers to ensure you’ve got the goods to deliver. Combining personalization with animation helps in a couple of major ways. 

• It’s eye-catching: Who isn’t tired of always seeing the same old text-bed messages? While they still work, you can do more to make your messages exciting and enticing.
• They drive engagement: Every marketer wants consumers to click more often. Personalized messages help do that; shoppers are way more likely to click on customized content.
• It works: We’ve seen a 30% lift in click-through rates and a 109% growth in revenue for brands that use animated messaging. That’s some serious growth.

Now, add personalization into the mix, and you have a powerful one-two combo that gets readers excited about your messages and can’t wait to engage with them. 

All of that helps drive more conversions and revenue for your brand. 

Data-driven results for more revenue

At Zembula, we focus on using data-driven insights to help personalize messaging and drive revenue. It’s true for email and SMS messaging. 

So what you can do is look at your biggest areas of opportunity to drive revenue through animated SMS messages. We have a few ideas. 

An easy place to start is with an abandoned cart and browse SMS message campaign. These work really well in email, and it’s no different for SMS. In fact, the conversion rates are even better, so you don’t want to miss more opportunities to convert.

Another way to wow your clients with personalized, animated SMS messages is using geolocation. Consumers respond to weather-based messaging. For example, create a triggered reminder to highlight specific products when the local weather is bad.

Animation lets you stand out because you can tell a story through dynamic blocks rather than a few static words of text. Grab attention with name personalization, feature product images, and then provide personalized loyalty points — that approach will set you apart.

Make your texts move with Zembula

We love working with brands that take personalization seriously. That goes for both email and SMS marketing. And once you understand the synergy between the two, you’ll take your marketing strategy to new heights.

We’ll show you how to add animation to your personalized SMS messages and really stand out from the competition. And the best part? It’s a lot easier than you think. Our platform automates the process and does all the heavy lifting. 

Interested in learning more? We’d love to chat. Get in touch and request a demo.