Our Favorite Email Personalization Examples From 2023

Email personalization is no longer a luxury. It’s a must-have tool for marketers looking to enhance engagement, build trust, and drive revenue. Personalization is a core component of customer experience, which is increasingly at the heart of brand strategy. 

If you want to overcome the hurdles facing your brand — more content shock, lower attention spans, increased competition in the inbox — then personalization is where you can stand out. 

Now, the good news. With the right tools, like Zembula, it’s easier than ever to create tailored email campaigns at scale that are hyper-personalized for subscribers and optimized to drive revenue. 

Here are some of our favorite email personalization examples from 2023 to prove it. 

Forever 21 Sees 11x ROAS from Email Personalization

Fashion giant Forever 21 used a combination of personalized Smart Banners™ to drive revenue while ensuring the marketing team wasn’t bogged down with extra manual tweaks and processes. 

Using a pool of Smart Banners™ that featured an abandoned cart and abandoned browse updates and another abandoned cart with a low inventory stock alert, they saw 11x in ROAS compared to past campaigns.

Subscribers who left an item in their carts get a Smart Banner™ display personalized with their name, the product name, and the image. A low stock alert is a gentle yet effective way to inject some FOMO, which can help drive more action, reminding customers that an item they love may be gone soon.

Makeup Cartel Uses Birthday Smart Banners™ for a Better Customer Experience

Surprise and delight has long been a mantra for marketers. Let’s face it: who doesn’t love seeing something fun in their inbox? Now, add personalization to the mix. 

That’s exactly what Makeup Cartel did with their birthday Smart Banner™ campaign. Sure, you probably already include customer birthdays in your campaigns, but what happens if they don’t see the message?

With a personalized Smart Banner™, set the display rules to automatically display birthday offers for as long as you like to ensure your readers don’t miss out. 

Makeup Cartel’s subscribers have a month to enjoy a recommended product based on their shopping history, with a personalized short code displayed right in their email. 

Hat Heaven Paired Loyalty Points with Abandoned Cart Updates for More Revenue

Hat Heaven created one of our favorite ways to use email personalization. As an eCommerce brand, abandoned cart emails are crucial for re-engaging shoppers and driving revenue. 

But Hat Heaven took it to a new level by adding loyalty points into the mix. They decided to tap into loyalty program data and share it on their abandoned cart Smart Banners™.

Shoppers who got the abandoned cart banner could see exactly how their points applied to dollars, with the banner displaying the item’s final price. It helped remind members they had points and removed friction by doing the math for them. 

The result? An increase in conversions and revenue. 

Thrive Causemetics Uses Personalized Smart Banners™ with Product Reviews

Every marketer knows that triggered abandoned cart emails are critical to their overall success strategy. But, if shoppers miss the standard triggered emails, then a revenue opportunity goes out the door. 

That’s why Smart Banners™ are so important. You can use them to ensure a triggered abandonment campaign gets seen. But that’s not all; these dynamic content banners have vital real estate to increase visibility and space for copy designed to drive action. 

Another favorite example is from Thrive Causemetics. The makeup brand uses a deep pool of banners to help engage its subscribers. One brilliant approach is to take a traditional cart abandonment banner and add personalized product ratings and reviews. 

We all know that consumers respond more to the opinions of other shoppers, so featuring these in the banner can help the consumer overcome objections, see the product in a positive light, and take action.

Let Zembula Help You Get More From Email in 2024

Our amazing clients have been putting Smart Banners™ (and Smart Blocks™) to use in innovative and inspiring ways all year. And the results speak for themselves: boosts in conversion, revenue, and ROAS while delivering a better customer experience. 

If you’d like to replicate some of these results in 2024, we’d love to show you how to start with Zembula. 

Get in touch today, and we’ll set you up with a demo.