Blog

Discover our latest posts

The Rising-CAC Problem: Why Reallocating Budget to Email Is the CMO’s Biggest Opportunity

Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.

Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

Illustration of a hand pressing a green button, symbolized by a finger pointing and surrounded by blue lines indicating activation.

Easy ways to improve your ROI with personalization

Boost your ROI with easy personalization tips for email marketing. Discover quick strategies to enhance engagement, open rates, and conversions.

Illustration of a smartphone with notification bubbles displayed on the screen. Blue and white color scheme.

5 Personalized Email Best Practices That Actually Drive Revenue

Five email personalization best practices that separate high-performing personalized email programs from the merge-tag basics, with real examples of multi-signal content blocks converting at 5.4x the email baseline.

A blue icon of a light bulb with a gear inside, symbolizing innovation and ideas, centered on a white circle with a turquoise background.

Why Contextual Email Marketing Needs To Be Part Of Your Marketing Stack

Boost conversions with contextual email marketing. Learn why crafting personalized, relevant emails tailored to your audience’s needs drives better results.

An icon of a laptop with the word "LIVE" on the screen, set against a gradient blue and green background within a white circle.

Narvar Alternatives: Smarter Package Tracking Solutions

Discover why Narvar might not be the best for package tracking. Learn how Zembula offers a superior customer experience with enhanced shipping emails.

An illustration of a document and bar graph, with one bar highlighted in purple, enclosed in a dashed rectangle border.

How To Use Up-To-The-Minute Weather Data To Capitalize On FOMO

Leverage up-to-the-minute weather data to capitalize on FOMO. Discover how real-time weather insights can create urgency and drive customer engagement.

Illustration of an open laptop with an envelope icon on the screen, likely representing email or communication.

Shipping Confirmation Email Best Practices

Maximize engagement with shipping confirmation emails. Learn best practices to leverage their high open rates and provide valuable, timely information to customers.

Illustration of an email envelope displayed on a laptop screen, symbolizing email communication.

Moment-of-Send vs. Moment-of-Open: What Real-Time Email Really Means

We’ve all received some kind of personalized email by now. After all, it’s almost 2020! Personalization has been a driving force in email campaigns for over a decade. Most personalization is as simple as inserting a name in the subject line, but some brands go deeper to send you emails filled with product recommendations, images […]

Illustration of a laptop with a green screen displaying the word "LIVE" in a white circle on a gradient blue-green background.

Real time package tracking is a retailer’s best friend – here’s why

Online shopping is pretty much cemented as a way of life today. Over the last few years, it’s exploded, and the trends are only going to continue to go up. According to Statista, in 2016, just over 200 million Americans had bought something online at least once. By 2021, that number is projected to top 230 […]

Illustration of a handshake icon inside a white circle on a blue background.

Personalization and Interactivity: Why you should be using this perfect pairing

Every email marketer out there is looking for ways to get more opens, clicks, and conversions. After all, even a modest lift in your most important email marketing metrics can translate to real returns on the bottom line. So with all the tactics and techniques out there, two strategies have emerged. One is using personalization […]

1 … 23 24 25 26 27 … 32