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Creating Ownership with the Endowment Effect

In 1990, economists Richard Thaler, Daniel Kahneman, and Jack Knetsch conducted an experiment at Cornell University. They gathered a group of students and gave half a Cornell University coffee cup (retail value $6.00) and nothing to the other group of students.

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What Does Curiosity Have to do With Content?

Satisfaction of one’s curiosity is one of the greatest sources of happiness in life.– Dr. Linus Pauling Smart marketers can take what Dr. Pauling said and use it to their advantage. People are driven by curiosity. It causes them to search for knowledge, it brings them joy when they find it, and it is classified more […]

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25 B2B Marketing Stats

All too often we don’t hear enough about business to business (B2B) marketing. The fact of the matter is, the B2B ecosystem is a huge part of the economy. Just because B2B companies aren’t marketing to a specific single person, it doesn’t mean that they can’t embrace technology, mobile, customer psychology, and even copywriting to improve […]

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The 5 Essentials Of Reveal Marketing

As you’ve probably figured out by now, we’re pretty excited by reveal marketing. The reasons are simple. We’ve found that our clients and those brands and marketers who embrace reveal marketing see the results – higher levels of engagement and active interest in campaigns that all lead to more clicks.

20 Quotes on Marketing and Big Data

You know just how important data is for marketers and brands in the 21st Century. Need more convincing? We’ve got you covered. Check out our 20 favorite quotes on marketing and big data from the marketers who know it’s a key component of business in 2015 and beyond. For more predictions from the top influencers […]

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25 Quotes on Marketing from Top CMO’s

Who doesn’t love quotes? We do, especially when they are all about marketing from people who are as passionate about it as we are. We’ve gathered 25 quotes on marketing from some of the top CMO’s out there to inspire you, educate you, and maybe even get a laugh or two. The biggest goal here, […]

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Choose A Narrative: 3 Storytelling Methods For Email Marketing (With Examples)

Learn how to use three storytelling methods to increase email engagement.

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Mobile App Gamification: An Example from Pink Nation

Value-seeking customers love to be rewarded for their loyalty, but a cluttered wallet full of paper coupons or carrying dozens of plastic rewards is never fun. Enter loyalty apps.

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The Future of Landing Page Design – Best Landing Page Trends

This year, landing page design as we knew it completely changed. Conversion Centered Design (CCD) took over, leading to a rise of bigger bulletproof CTA buttons, frictionless registration forms, and better attention ratios.