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Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.
Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.
Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.
When you think of eating Chinese food, what comes to mind? Maybe your favorite dish or that one spicy sauce pops into your head. There’s at least one other thing we’re willing to bet you associate with Chinese food – The fortune cookie! The fortune cookie is such a prime example of real-world interactive marketing […]
Music is one of the most powerful memory-makers on Earth. Take a moment to think back to your favorite record. Imagine the album cover art and the way the record felt in your hands. Remember what it sounded like to hear the music played aloud on a record player. The slight scratch of the needle […]
If you’ve been following along you’ll know that we’re running a series of posts discussing real-world interactivity and how it converts to digital marketing campaigns. You can catch the last installment, on scratch and sniffs, on our blog. Today, we want to talk about another form of a scratch card, a lottery ticket or scratch-off. […]
Any marketer worth their weight knows that digital interactivity is the latest craze in driving engagement and conversion rates, but why is interactive content in the digital realm so successful? In order to examine the efficacy of digital interactivity, we decided to first take a look at its predecessor… real-world interactive campaigns. In this series, […]
Welcome to the first installment of our new design-focused series, Pushing Pixels! We’ve thought for a long time that the specifics of reveal marketing needed their own design help and advice, so I’m going to give you all tips and tricks on good design for Zembula experiences and beyond! In today’s post, we’ll talk about […]
You know that sweater in your closet? The one you bought a long time ago because it was so comfortable and fit perfectly? It might be a little outdated now, fashion-wise, and maybe there’s a small tear or two forming… Even though that sweater should be bound for the donation pile, you just can’t let […]
As the founders of many startups have learned, failure to plan ahead and craft a customer acquisition strategy can mean the failure of your company. It’s well known throughout the marketing world that without a solid base of new customers, it’s almost impossible to boost conversions or create brand loyalty. Throughout the digital era, we’ve […]
If you’ve never heard the term neuromarketing, let’s get you up to speed. Neuromarketing refers to the effects marketing messages and campaigns have on our brain chemistry. Utilizing marketing psychology and neuromarketing in your next campaign can help boost engagement, drive click-through rates, and enhance feelings of brand loyalty in your customers. It’s easy to […]
In email marketing, it all starts with a subject line. That small line of text is the first thing subscribers read, and it often dictates whether or not your message is opened. About 47% of subscribers say they weigh the decision to “read it or leave it” based on the subject line alone. Given the […]