15 Email Personalization Stats for 2024: Here’s What to Know

Email personalization is no longer just nice to have. If you want to see real success in your email marketing and drive revenue, it’s a requirement. 

Consumers increasingly expect custom content from brands, 1:1 messages tailored to their needs and interests. That’s the minimum to get them to pay attention to you, so if you aren’t doing it? 

You’re facing an uphill battle to get attention, never mind clicks and conversions. Still not sold on how personalization in email can drive more revenue? Here are some convincing email personalization stats for 2024.

The data to know about personalization in email in 2024

If you want to run successful email marketing campaigns, personalization can impact your success. At Zembula, we focus on personalization for revenue optimization — ensuring your emails are personalized using data-driven insights based on customer interest, needs, and behavior. 

We call it performative personalization. It’s the personalization that matters to your subscribers and moves the needle. In turn, that helps drive conversions and revenue.

Let’s dive into the numbers.

1). Almost 75% of consumers say they get frustrated with an impersonal shopping experience. 

2). Over 60% of consumers say they’ll stop buying from the companies that don’t use personalization strategies effectively.

3). Personalized emails have been shown to deliver six times more transactions than generic, non-personalized ones. 

4). Data shows that the companies investing in personalizing email outreach earn 40% more than their competitors.

5). Customized email copy and personalized offers are some of the most important predictors of marketing email success for B2B and B2C brands.

6). Over half of consumers say they’ll go somewhere else to find the product or service they want if emails from a brand aren’t personalized.

7). Personalized emails get a 14% higher click-through rate.

8). Personalized emails also help open rates, seeing a 29% higher rate of opens compared to non-personalized emails. 

9). Personalized calls to action result in 42% higher conversion rates than regular CTAs.

10). Studies show that 63% of consumers will stop buying from brands that don’t use effective personalization strategies.

11). Personalization is critical, yet only about 20% of retailers currently personalize emails.

12). Another 60% of shoppers return to finish their purchase after getting a personalized abandoned cart reminder.

Now, how about some of our stats in action? That’s right; our fabulous clients have seen significant growth in conversions, clicks, ROAS, and revenue using our platform. 

Smart Banners™ and Smart Blocks™ open up a world of possibilities, both improving your customer experience and boosting email marketing return on investment.

13). Thrive Causemetics has seen a 10-17% boost in revenue using personalized Smart Banners™ in their campaigns. 

14). After implementing more email personalization, Bully Bunches saw an 8% lift in revenue and a 17%+ increase in conversions.

15). Fashion giant Forever 21 saw an 11x in ROAS using a Smart Banner™ strategy.

In 2024, personalization in email marketing becomes increasingly important. Stop sending generic messages; instead, tailor your emails from top to bottom for each reader. 

Let Zembula help boost your revenue in 2024

Now you know that personalization matters more than ever. In 2024 and beyond, email personalization becomes increasingly critical to success. 

So, if you’re worried you don’t have the tools, skills, and expertise to personalize at scale, we can help. The Zembula platform is designed to make it easy, automating personalization using data-driven insights. 

We help you pull in your customer data and deliver the personalized messaging that will matter most to them while building more trust in your brand and driving engagement over the long term.

Want to know more about how to drive more revenue with email personalization in 2024? Get in touch. We’ll set you up with a demo.