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Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

The $318 Problem: Why Rising CAC Is the CMO’s Biggest Marketing Budget Reallocation Opportunity

Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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How to Use Smart Banners™ to Feature Ratings and Reviews

There are a few things that really move the needle for consumers today. Getting personalized emails is one. Another is seeing user-generated content, especially in the form of ratings and reviews. As much as you may try, it’s still hard for consumers to trust brands. But, who do they trust? Other shoppers. So when they […]

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5 Ways Retailers Can Use Personalized Smart Banners™

For retailers, email is one of the best ways there is to build solid and lasting relationships with your customers. If there’s one advantage retailers have over eCommerce-only brands, it’s that there’s still a way to interact and engage with consumers in person. Part of why so many retailers are looking at omnichannel marketing is […]

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6 Email Personalization Strategies That Go Beyond a Name

Email personalization can go well beyond just addressing your customers by name. Deep personalization, enhanced personalization – that’s what you should really be after. Dig into your data to understand your customers. Then give them tailored content that they crave. That’s where you’re going to set your brand apart from the competition. Using just a […]

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5 Ways eCommerce Brands Can Use Personalized Smart Banners™

We all know email works. But, it doesn’t work in the same way for every brand and industry. There are specific challenges and opportunities for service brands versus retailers versus eCommerce shops. You shouldn’t take a one-size-fits-all approach to your email marketing. Otherwise, you’re going to disappoint your customers and miss out. That’s why eCommerce […]

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How Smart Banners™ Can Help Reduce eCommerce Cart Abandonment Rates

Nearly 70% of shoppers abandon their carts at some point during the buying journey. That’s a rate that should make many eCommerce brands nervous. Of course, cart abandonment is inevitable. But, there’s also a lot of opportunity to drop those rates and start winning back buyers, improving conversions, and increasing revenue. A Smart Banner™ is the perfect tool […]

The Ultimate Guide to Smart Banners: Turning Every Email Into a Revenue Opportunity

Email marketing has a math problem. The channel that brands depend on for predictable revenue is quietly eroding — not because subscribers stopped opening emails, but because most emails stopped being relevant. Smart Banners™ solve this by making every email personally relevant at the moment it’s opened, without changing a single workflow. This guide covers […]

Three Ways Personalized Emails Can Improve Lifetime Customer Value

Today, how your customer views your brand is just as important as the product or service you provide. In fact, many customers will drop your brand after a bad experience even if they like your product. That means you have to fight a war on two fronts. First, you need to have an excellent product […]

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5 Reasons Why You’re Struggling to Get Engagement

Clicks and conversions. Those are some of the critical metrics marketers watch to see if emails perform. If you’ve found your numbers stagnant, or worse, declining over time, it may be that you have an engagement problem. If you can’t get people on your list to open and click your emails in the first place, […]

5 Reasons Why Consumers Abandon Carts (and What to Do About It)

Ah, the age-old question…why would someone not complete a transaction online? With abandoned cart rates hovering around 70%, it’s a question worth pondering. To answer it, think about your behavior. Chances are pretty high you have been a member of the 70% cart abandonment rate club. So why didn’t you complete your purchase? Did you suddenly decide […]

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