Performative Personalization Ideas for Email

Personalization, in and of itself, is one thing. And make no mistake, not only is it important, it’s absolutely essential for your success now that today’s consumers have come to expect it.

But let’s cut through the hype and get to the heart of the matter: Does personalization truly translate into tangible, revenue-boosting outcomes?

That’s what we’re talking about today.

When personalization evolves into a dynamic force that drives substantial results, it takes on a distinct identity. We call it “performative personalization”. In other words, it’s personalization that actually performs and delivers measurable results.

If you’re curious about how leading companies have harnessed Zembula’s performative personalization solutions to enhance their bottom line, you’re in for an enlightening journey.

Let’s get to performative personalization ideas for email so you can apply these same methods to your email marketing.

Ready to boost your bottom line? Let’s get started!

Achieving Remarkable Revenue Growth: The Thrive Causemetics Story

Passion for meaningful causes and a commitment to cruelty-free, vegan beauty products define Thrive Causemetics. However, like any business, they aim to optimize their revenue streams. When Thrive Causemetics recognized the transformative potential of personalization in their email marketing, they turned to Zembula for solutions.

The goal was clear: Enhance customer engagement and boost revenue. To achieve this, Zembula and Thrive Causemetics crafted a message pool consisting of six distinct Smart Banners™ strategically designed for emails addressing various scenarios, including browse abandonment, cart abandonment, loyalty promotions, shipment tracking, birthday greetings, and a welcome series.

The magic happened with Zembula’s Campaign Decision Engine, which seamlessly determined the most suitable Smart Banner™ for each individual recipient with precision and accuracy.

The outcome?

Thrive Causemetics witnessed a remarkable 10-17% surge in revenue for emails featuring these personalized banners — a bottom-line boost that’s nothing short of attention-grabbing.

Makeup Cartel’s Smart Banner™ Success Story

When it comes to elevating email marketing to an art form, Australian beauty brand Makeup Cartel stands out as a shining example. Once again, their secret weapon has been Zembula’s innovative solutions, which have breathed new life into their campaigns and propelled their revenue to impressive heights. And just like with Thrive Causemetics, Makeup Cartel’s Success Story starts with personalized Smart Banners™.

One Smart Banner™ that has truly stolen the spotlight is their birthday banner. It’s a masterpiece that seamlessly weaves together uniqueness, animation and, above all, personalization. It’s not just an eye-catching visual; it’s a sophisticated tool that leverages customer data to suggest products tailored to each individual shopper.

Think of the common practice of offering a birthday gift. Now, think about transforming this routine gesture with the power of Zembula’s Smart Banner™ technology. These dynamic banners, meticulously crafted for each recipient, rise above the noise of a cluttered inbox.

City Mattress Hits the Bullseye With Personalization That Pays

Zembula embarked on another transformative campaign, this time partnering with City Mattress. We helped them charter a path toward amplified personalization in email marketing.

The strategy? A carefully crafted message pool designed to cater to the diverse buying stages of City Mattress’ typical customers. Using their customer data, our Campaign Decision Engine selected the right Smart Banner™ for each individual recipient.

No longer was City Mattress sending generic messages to their entire email list. Instead, they were delivering emails hyper-focused on each customer’s journey.

Corey Schuchman, Director of Marketing and eCommerce for City Mattress, summed up the results, saying, “Adding Zembula to our marketing mix has been a huge success for our brand. We’ve been able to add sophisticated personalization to our emails with little extra effort. It has improved our customer experience and engagement. Month over month, we have seen emails with Zembula banners be our top-performing emails.”

How Can Zembula’s Solutions Help You?

Hopefully, in reading these use cases, you’ve been able to picture your own situation and how Zembula’s proprietary tools can help you be more effective.

The thing to remember is that all of this is so easy. All you need is the data you’re already collecting. Our solutions take care of the rest.

If you’re ready to turn personalization into performative personalization, we’re excited to help you.

Contact us to learn more.