How to Use Smart Banners™ to Engage and Reward Loyal Customers
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Marketers work hard to build a bridge to readers. And, when those readers become customers and then loyal repeat customers, it means a lot of hard work paid off.
Don’t squander it.
Unfortunately, too many marketers don’t spend the time focusing on engaging (and rewarding) their current loyalty customers.
Ignoring your biggest fans won’t help you boost revenue. So here’s what to do instead.
Why loyalty customers matter
Paying attention to your customers is an obvious no-brainer. But there are many reasons why loyal customers stand out from the pack, including:
- Repeat customers spend more than new customers.
- They convert at higher rates and shop more regularly, especially during the holidays.
- Keeping a repeat customer is less expensive than acquiring a new one.
Now, are you doing everything you can to keep your loyal customers happy? Are they receiving personalized emails, deals, and opportunities to use their points?
If the answer is no, you have some work to do to ensure your loyal members feel the love they deserve from your brand.
The good news is Zembula makes it easy to start.
How Smart Banners™ work
Whether you’re already running a loyalty membership program or plan to start one, you don’t want to leave this opportunity on the table.
In a world where it’s becoming increasingly difficult to stand out from the competition, going the extra mile to deliver for your loyalty members makes a big difference.
With Smart Banners™, you’ve got a tool that automates the process while still delivering 1:1 levels of personalized messaging.
Here’s how it works.
Pick your email templates, connect your data sources (including your loyalty program), and set display parameters. Then, add a snippet of code to your email. Now, you’re set.
Zembula’s AI-powered Campaign Decision Engine runs through each reader, checks your rules and display hierarchy settings, and picks the Smart Banner™ that’s most likely to get the most engagement.
All of it is done automatically and in milliseconds. Your banner displays at the top of the email — from desktop to mobile — at the moment of open.
Do more for your loyalty campaigns
That means you can automatically segment personalized information to every loyalty program member on your list. They’ll get an email displaying individualized program updates, points, deals, and discounts.
Here are a few examples.
If you want to get people to join your program, a Smart Banner™ is the way to do it. Thrive Causemetics uses them to sweeten the deal by giving readers bonus points.
Start with the basics. Use a Smart Banner™ to give your readers points updates. And let them know when they’re close to qualifying for a free gift to help encourage spending.
Add a purchase bonus. With this banner, loyalty points combine with inventory updates to let the customer know how to grab bonus points.
Hat Heaven uses customer loyalty data to boost their abandoned cart Smart Banners™. This banner highlights how a customer’s loyalty points can reduce the final purchase price of the product.
Smart Banners™ also display based on customer membership. In the example above, a non-member gets a banner enticing them to join the program. In comparison, the member receives a personalized message based on their points.
Now you have multiple ways to engage with list, both members and those you’d like to join.
Attract more loyalty members with Zembula
Now that you see just how important it is to include loyalty members in your email personalization and marketing strategy, are you ready to try it?
We’re here to help. With Zembula, it’s easy to start creating the personalized messaging and deals your most loyal shoppers with love.
If you’d like to learn more about how Zembula can help you attract and retain more loyalty members to your program and boost conversions, get in touch.
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