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Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.
Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.
Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.
When you open your email, which brands catch your eye? Which messages from them are you more likely to open? Chances are, you ignore most brand emails, even in your own inbox. But when you choose to open and click, it’s probably because of a couple of key factors: you trust that brand, and the […]
Today’s customers don’t want to be seen as just a number anymore. Instead, they care about the experience they have interacting with a brand. From emails to SMS to shopping and post-purchase, it all matters. If you can’t deliver something personalized to their interests and needs and have a two-way conversation with them, they are […]
Email personalization is powerful. Customers who see personalized messages in their inbox are more likely to engage with the email. So, it makes sense that you’re missing a huge opportunity to connect with your customers and drive revenue if you aren’t sending personalized emails. But, historically, there’s been one big problem: email is hard to […]
Every brand needs an email personalization strategy. If you don’t have one, you’ll get left behind. And that means going beyond a Hey [Name], or personalized subject line. Your messaging needs to feel like 1:1 communication, not a blast email sent to the masses. Customers demand it. They want to see communications from companies specific […]
The holiday season is when your business has the opportunity to stand out. But, with more customers buying each year, the holiday season starting earlier, and increased competition, you need to get creative. If you don’t, you may see a revenue dip as customers shop with someone else. Avoid that by leaning into Smart Banners™ […]
As a marketer, think of yourself as the conductor of the orchestra. The violin section may sound beautiful on its own, but when you add in the violas and cellos, the music becomes more robust, more full. The same is true for your organization’s outreach. Sure, it’s great if your company sends an email confirmation […]
When preparing for the holiday season, you have to get creative. Unfortunately, you can’t always rely on the messages that converted in the past. The same old stuff isn’t going to work as well during the busy winter months and the lead-up to Black Friday and Cyber Monday (BF/CM). But, it’s harder than ever in […]
If you sell anything online, you know that abandoned carts are a way of life. In fact, studies show that nearly 70% of shoppers abandon their cart at one point or another during the buying process. While that’s a very high rate, it doesn’t mean you can’t win some of these customers back and encourage them to […]
Don’t make your customers come to you. Instead, bring your messaging directly to them. The best way to do that is by reaching your customers where they spend most of their time — on their phones. Successful marketing outreach has moved beyond email to now include text messages or SMS. There’s no better time to […]