Blog

You’re spending time and energy driving traffic to your website. But maybe the conversion rates aren’t there. What can you do?  One place to start looking is at your abandoned cart rates. The industry average is about 70%. If you notice that you’re seeing much higher abandonment numbers and lower conversation rates, then you may have […]

There are a few things that really move the needle for consumers today. Getting personalized emails is one. Another is seeing user-generated content, especially in the form of ratings and reviews. As much as you may try, it’s still hard for consumers to trust brands. But, who do they trust? Other shoppers. So when they […]

For retailers, email is one of the best ways there is to build solid and lasting relationships with your customers. If there’s one advantage retailers have over eCommerce-only brands, it’s that there’s still a way to interact and engage with consumers in person.  Part of why so many retailers are looking at omnichannel marketing is […]

Email personalization can go well beyond just addressing your customers by name. Deep personalization, enhanced personalization – that’s what you should really be after. Dig into your data to understand your customers. Then give them tailored content that they crave. That’s where you’re going to set your brand apart from the competition. Using just a […]

We all know email works. But, it doesn’t work in the same way for every brand and industry. There are specific challenges and opportunities for service brands versus retailers versus eCommerce shops. You shouldn’t take a one-size-fits-all approach to your email marketing. Otherwise, you’re going to disappoint your customers and miss out. That’s why eCommerce […]

Nearly 70% of shoppers abandon their carts at some point during the buying journey. That’s a rate that should make many eCommerce brands nervous.  Of course, cart abandonment is inevitable. But, there’s also a lot of opportunity to drop those rates and start winning back buyers, improving conversions, and increasing revenue. A Smart Banner™ is the perfect tool […]

Email marketing has a math problem. The channel that brands depend on for predictable revenue is quietly eroding — not because subscribers stopped opening emails, but because most emails stopped being relevant. Smart Banners™ solve this by making every email personally relevant at the moment it’s opened, without changing a single workflow. This guide covers […]

Today, how your customer views your brand is just as important as the product or service you provide. In fact, many customers will drop your brand after a bad experience even if they like your product.  That means you have to fight a war on two fronts. First, you need to have an excellent product […]

Clicks and conversions. Those are some of the critical metrics marketers watch to see if emails perform. If you’ve found your numbers stagnant, or worse, declining over time, it may be that you have an engagement problem.  If you can’t get people on your list to open and click your emails in the first place, […]