The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Integrations
Connect with 100+ integrations
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
How Smart Banners™ Helped Bully Bunches Improve Conversion Rate, Revenue, and Customer Engagement
Bully Bunches is an eCommerce brand that makes high-quality bully sticks and other single-ingredient chews for dogs. As a family-owned and operated company operating online, email is a critical channel for Bully Bunches to reach potential customers.
To help offer more personalized emails and improve customer engagement, Bully Bunches looked to Zembula for help. After implementing Smart Banners™ into their email marketing strategy, Bully Bunches saw a lift in conversions.
Here’s what happened.
The challenge: Find a flexible solution that was easy to use and provided a better customer experience
A high-quality customer experience is critical for eCommerce brands today. And while that often involves adding more personalized communication to emails, it isn’t easy at scale.
For a small family business, there often isn’t the time to play around with HTML, tweak code, and deal with IT issues if there’s an email issue. Plus, trying to sit down and manually personalize emails often isn’t an option.
So the team at Bully Bunches needed something that presented the best of both worlds. A tool that was easy to update and implement, streamlining workflows and a way to ensure customers continued to get engaging emails that stood out from the competition.
And, with SMS campaigns continuing to grow in popularity, finding a way to synergize both email and text messages were essential to reach customers on their timeline. Email and SMS can help eCommerce brands with message consistency and visibility across channels.
The solution: Implement Smart Banners™ to personalize communication and drive action
Bully Bunches used the Zembula platform to create a message pool of Smart Banners™ to help reach customers. Smart Banners™ are dynamic banners that deliver personalized information based on customer data. These banners sit at the top of customers’ emails, providing visibility before the scroll, a clear personalized message, and a strong call to action.
Here’s how it works: select a few templates, insert a snippet of code, and connect data sources. Then create rules around the data so specific customers meeting the selected parameters get the right personalized messages applicable to them. Zembula’s Campaign Decision Engine pulls the best banner for the data conditions and serves the reader, all within milliseconds.
If the data doesn’t tie to a message, the banner shrinks to an invisible pixel — your email looks exactly as intended, and nothing in the underlying message changes.
Bully Bunches created Smart Banners™ with a few key campaign objectives in mind, including:
Promotion
Loyalty
Cart abandonment
SMS acquisition
Package tracking
Through these campaigns, the team at Bully Bunches hoped to improve customer experience with personalized messaging while using automation to improve their workflows.
The results: Smart Banners™ help boost conversions and revenue
For the Bully Bunches team, Smart Banners™ made a difference. In the emails featuring Smart Banners™, the team saw a 17%+ conversion rate driven by the banners and an 8% lift in conversion revenue.
Smart Banners™ helped engage customers and drive action, selling more healthy and high-quality chews and bully sticks to pup’s across the country.
And, for a busy and small team, Smart Banners™ made it easy to get up and running. Implementation is fast and straightforward, so marketing teams can spend more time digging into the numbers and analyzing KPIs instead of trying to play around with code.
Learn more about Smart Banners™
Interested in copying the success of Bully Bunches for your brand? We can help you streamline your workflows, improve your customer experience, and boost clicks and conversions with performative personalization.
Get in touch if you’d like to learn more and try out Smart Banners™ for yourself. Our team of email marketing experts will introduce you to the Zembula platform with a demo.
Click here to contact us and get a demo today.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
Customer Experience is the New Battleground for Brands
In today’s market, customers have options. If your brand isn’t working for them, they can move on and choose another. So, you must do more to stand out — going above and beyond to ensure your customer experience beats the competition.
Customer experience is an essential aspect of marketing. It helps brands stand out in a competitive market, build consumer trust and loyalty, and drive long-term business success. If you ignore customer experience, then it can impact your reputation and drive customers away.
A critical part of customer experience is how your brand communicates; personalization remains pivotal. To maintain your customer base and continue to grow moving forward performative personalization matters. Personalization just for the sake of it won’t have the same impact as carefully crafted personalized elements that drive performance.
So here’s how to approach customer experience from an email marketing perspective.
Consumers demand individualized experiences
Consumers are digitally savvy and know what they want. So brands have to keep up and move beyond the bare minimum. Minor personalization tactics such as name personalization are a great start, but it’s just a start. You need to incorporate personalization beyond a name.
For consumers, personalized messaging and communication from brands are critical. It impacts everything from the brands they trust to the products they buy, which, in turn, drives conversions and revenue.
About half of buyers have made impulse buys after a more personalized experience.
Predictions are that customer experience will overtake price and product as the key brand differentiator in the coming years.
Over 66% of companies primarily compete based on customer experience, nearly double from 2010.
About 33% of customers will leave a brand after one bad experience, and over 90% will move on after two or three negative interactions.
Not focusing on personalization hurts the bottom line. The brands going all in on creating individualized customer experiences at scale will win. So, it needs to become the core of your marketing strategy, especially with email and SMS campaigns.
Your messaging can set you apart
What consumers want is clear. Now, it’s up to your brand to give it to them. So, it’s time to focus on messaging. Email personalization is a great place to start. And Smart Banners™ and Smart Blocks™ make it easy to connect with your customers on a 1:1 level.
Here are a few examples in action:
Thrive Causemetics uses personalized Smart Banners™ to remind customers to revisit products they’ve already browsed — especially if the items are selling fast.
Package tracking and shipping updates are incredibly important to customers. So use Smart Banners™ to provide real-time, up-to-date location and delivery information.
Keep your most loyal customers in the know with membership program information. Go beyond points updates. Let them know how they can use their points for purchases.
To drive foot traffic, use customer location data to update them on what’s happening at local stores. Or create blocks and banners that feature specific products and services based on the local weather.
Pull in data from customer wish lists for product updates. And Smart Banners™ let you include user-generated star ratings and reviews to help build trust and drive action.
These are just a few examples of how you can begin taking email and SMS personalization seriously.
Zembula can do more for your brand
Do you want to find a solution that helps you personalize at scale without needing to completely revamp your processes and slow down your workflows?
Smart Banners™ and Smart Blocks™ make it easy to create a hyper-personalized cross-channel experience for your customers. From email to SMS, we’ve got you covered.
And with the Zembula platform, you can speed up your workflows. Our AI-powered Campaign Decision Engine does the heavy lifting for you, choosing the banners and blocks that best meet your pre-determined parameters and delivering the personalized experience consumers crave.
Learn more about Zembula and how email personalization at scale is just a few clicks away. Contact us today to request a demo.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
How Smart Banners™ Can Help Improve Second Chance Lottery Participation
Millions of people across the country participate in lotteries every year. So there’s an opportunity for marketers to get the attention and reengage customers through second chance lottery opportunities. But many lotteries struggle to build awareness or participation in these promotions.
Nearly every state runs a lottery, and the vast majority also have second chance lottery payouts. With a second chance lottery, non-winning tickets can be submitted to win additional prizes. For lottery brands, this is a great way to keep consumers engaged with the product. However, many consumers don’t realize it’s an option or participate.
Here’s where Smart Banners™ can play a role. Learn how the Virginia Lottery uses Smart Banners™ to streamline and automate customer communication.
The numbers behind the numbers
For a long time, lottery brands have relied on traditional marketing channels to reach customers. Billboards, TV commercials, or walking into your local convenience store were all automatic advertising methods to reach new customers. However, as trends have moved towards online and digital marketing, lottery brands must follow the lead.
Getting online through social media, SMS, and email marketing can help generate awareness among customers, especially those who aren’t traditional participants.
According to recent data, the lottery market will grow by nearly 30 billion dollars by 2025. Additionally, in 2021 the market saw a growth rate of over 5% year over year compared to 2020. Lottery brands can adopt new marketing strategies by embracing the potential of email marketing — especially promoting second chance lottery participation to consumers.
How Smart Banners™ can help
Traditionally there are a handful of challenges for lottery brands that can make email marketing difficult. First is building awareness of the product. Many consumers might need to learn they can resubmit their old lottery tickets for a second chance lottery and the process around participation. For example, some states now allow customers to purchase tickets and participate in the lottery online versus going into a convenience store grocery start to buy tickets.
There are also specific rules around the second chance lottery to communicate. Each state must ensure compliance with regulations, so conveying that information to consumers is critical. For example, some states don’t allow out-of-state purchasers to buy tickets.
Couple that with consumers increasing expectations. Today, it’s all about building individual relationships with brands. So personalized marketing communication from companies matters more than ever. However, it presents the challenge of personalizing all this information at scale.
There are a few ways Smart Banners™ can specifically help lotteries reach more consumers.
Retargeting
Using browse and buy data from visits, you can send re-engagement emails to customers who have already visited your site or purchased tickets but have not returned recently.
Using emails and Smart Banners™, you can send targeted personalized reminders featuring specific customer information driving action back to the site and, ideally, second chance participation.
Location targeting
Another benefit of Smart Banners™ is that it’s easy to use customer’s location information to help personalize emails.
For example, with customer zip code information, you can create a Smart Banner™ reminding them to visit their local convenience store or grocery store to turn in tickets for a second chance lottery. Or remind them about upcoming jackpot prizes, area customers who won, or local stores that sold winning tickets.
No segmenting required
Traditionally, email marketers have had to segment customer email lists to personalize messages. But with Zembula’s AI-powered Campaign Decision Engine, personalization at scale is simple.
Marketers don’t need to spend time updating HTML, tweaking code, or manually entering jackpot numbers. Instead, customers automatically receive personalized messaging based on data parameters set up by you inside the Zembula platform.
Up your game
Make connecting with customers and reminding them about second chance lottery opportunities an automatic part of your marketing strategy.
Get in touch today if you want to see how Zembula’s Smart Banners™ can help you reach more customers and increase second chance lottery participation.
One of our email experts will set you up with a demo.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
How to Use Primary and Secondary Calls to Action in Emails More Effectively
As a marketer, you know email is an effective way to reach and engage with your customers. Unlike other forms of communication, email lets you connect instantly with your customers — easily sharing important information, such as promotions, sales, or new products. But have you ever considered the impact of the calls to action (CTAs) that you include in your emails?
The calls to action in your emails can significantly impact the effectiveness of your email marketing. CTAs are the buttons or links in your emails to encourage customers to take a desired action, such as making a purchase or visiting your website.
Because they’re essential for achieving your email marketing goals, it’s important to consider how you want to position your CTAs — both revenue and secondary non-revenue driving options.
Here’s how Smart Banners™ and Smart Blocks™ can help you achieve your goals.
Not all CTAs are the same
In email marketing, most CTAs are designed to generate revenue. They typically encourage customers to take actions that directly lead to conversions, such as making a purchase, signing up for a paid subscription, or booking an appointment.
Because driving revenue is a primary goal for every brand, it makes sense to position these CTAs at or near the top of every email. After all, research shows the more someone must scroll to reach a CTA, the less likely they are to click.
Smart Banners™ help eliminate that, especially on mobile devices. Because the banner is always positioned at the top of the email, there is no scrolling. Regardless if your customer reads their emails on a desktop or mobile device, they’ll see a personalized Smart Banner™ with a dedicated revenue-driving call to action without the need to scroll.
Here’s a great example of a revenue-driving CTA in action. The personalized Smart Banner™ pulls in customer shopping and browse data. So, when they’ve visited your site or put something in their cart but have not completed the purchase, it triggers a CTA that drives conversion. But the Smart Blocks™ allow for secondary actions, including learning more about recommended products or loyalty status.
Don’t forget about non-revenue-driving CTAs
When customers receive an email from you, they’ll scan it to see if there is anything of interest to them. However, if they see a CTA at the top of the email that doesn’t directly relate to generating revenue, they may be less likely to engage with the rest of the email.
That means non-revenue-driving CTAs at the top of emails can distract from your main goal and decrease the effectiveness of your email marketing. That’s not good.
But at the same time, it doesn’t mean non-revenue-driving and secondary action CTAs aren’t important (or necessary). There are many reasons to include these types of CTAs in your emails. For example:
Encouraging readers to take actions that support the brand, such as following social media, joining a loyalty program, getting on the SMS list, or downloading an app.
Provide additional information or resources to customers, such as blog posts, loyalty updates, or educational materials.
Highlight recommended or related products, share product information, or feature user-generated product reviews.
Plus, the reality is including secondary CTAs in your emails can ultimately lead to increased revenue. For example, providing educational resources to customers helps build trust and credibility, which leads to increased loyalty and sales.
Use the Smart Block™ to let customers know about events in their area, recommend products, and highlight how they can get more loyalty points. There are dozens of options to choose from.
Do more with your email
It’s important to be strategic about the CTAs included in your emails, especially if your goal is to drive revenue. In the past, you may have avoided adding secondary action non-revenue driving CTAs to your emails entirely.
But combining Smart Blocks™ and Smart Banners™ means you can engage readers and drive action in multiple spots in your emails. By doing so, you can maximize the effectiveness of your email marketing and drive more revenue for your business.
If you want to see how you can do more with Smart Blocks™ and Smart Banners™, get in touch. We’d love to show you how to transform your email marketing strategy.
Click here to request a demo.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
Creating personalized content at scale is challenging. You don’t want to spend valuable hours manually tweaking messages, stopping and starting workflows, and running endless A/B tests to get it right.
Marketers have way too much on their plates to worry about clunky processes and workflows. Instead, make it automated. Send personalized emails in a flash — no coding needed.
Smart Blocks™ help you make it happen. Here’s how they work.
What are Smart Blocks™?
Smart Blocks™ are dynamic content anchors within your email templates displaying individualized messages to your readers.
They work just like our Smart Banners™. But instead of floating at the top of the email, the blocks display within the email message.
The concept is the same:
Set up your email template on our platform
Connect your data sources (CRMs, ESPs, eCommerce, and loyalty)
Add a snippet of code to the template
Set up your data parameters for when personalized data gets displayed to each reader
From there, you’re good to go. Zembula’s AI-powered Campaign Decision Engine runs through every reader, checks their data, reviews your criteria, and then delivers the best message to them — automatically.
When readers meet the data parameters you set, they get a Smart Block™ that displays a personalized message. And, if there’s a change, you don’t have to worry about pausing your campaigns. Smart Blocks™ update at the moment of open, not send.
Choose your reader’s adventure — no segmenting required
Smart Blocks™ are compelling because you have dozens of options to display personalized email content to your readers.
You have so much data to choose from, including behavioral, transaction, location, loyalty, shopping history, and birthday or anniversary information. That enables you to send your readers one or multiple personalized messages and catch their attention.
And if something changes, you don’t have to go back and edit the HTML. Instead, the Campaign Decision Engine does it for you.
That leaves you more time to work on creating compelling copy or analyzing the numbers on your latest campaign instead of calling IT for help fixing code.
With Smart Blocks™, you don’t have to segment your list. Every email you send now has the opportunity to highlight personalized content at scale for your readers, driving more engagement and action.
Smart Blocks™ in action
Want to take a look at a few examples of Smart Blocks™? Check out a few different ways these can help you improve your customer’s email experience.
But the personalization is what makes it stand out. The banner displays an abandoned cart item. And there are two personalized blocks. One shows the reader their current loyalty point status, and the other features recommended products with user-generated reviews.
Smart Blocks™ work perfectly on mobile devices too, which matters since more readers are opening emails on their phones. And, since you have so many templates (or create your own designs) to choose from, you’ll never send stale messages.
Having that variety can help extend visibility, increasing engagement over the long run.
A bold Smart Block™ catches the eye. Add personalized animation, such as loyalty data or a special offer, and you’re making it very enticing for a reader to click. Encouraging action will help boost your conversions and revenue.
Team up with Zembula to do more
Want to give Smart Blocks™ a try? We’d love to walk you through the Zembula platform and how to use Smart Blocks™ and Smart Banners™ to transform your emails.
The possibilities to create more personalized emails and build a connection with your customers are endless. So take the first step and get in touch today, and we’ll set you up with a demo.
Click here to get started and request a demo.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
How Restaurants and Food Retailers Can Use Smart Banners™ to Reach More Customers
Do you want to fill more seats in your restaurant (or get more buyers for your products)? Then it’s time to turn to email marketing. And not just any type of email marketing; you want to get hyper-personalized with every message you send.
When you do that, it’s so much easier to connect with your readers, encourage action, and boost conversions and revenue.
So, hows do you drive that action? We’ve got a secret weapon that can help your brand: Smart Banners™.
Here’s how to use them to help transform your emails.
Why email marketing matters for restaurants
Email is one of the best marketing channels to reach your customers. It’s a great way to speak to your customers where they are and build a connection. But more and more people want personalized emails, and as a restaurant, you can still deliver.
Use email to let your readers know what’s cooking at your place. Tell them when you have news, exciting offers, and special events. Email is a fantastic way to share photos of your best recipes, highlight someone on the team, and reward your most loyal customers.
But scaling that conversation is hard. Until now. Here’s how Smart Banners™ can make a difference. These dynamic banners sit at the top of every email you send and showcase a personalized message.
Smart Banners™ in action
If you want to check out how your restaurant or food retail store can start using Smart Banners™ to send out real-time personalized emails, we’ve got you covered. Here are a few examples you can test out.
Chances are you have a ton of customer data at your fingertips. And one you can lean on in your emails is location information. Use Smart Banners™ to let customers know when you have a new menu item at their local store.
Smart Banners™ are also great tools for enticing customers to engage and take action. For example, add in pricing or inventory information like discounts, special offers, or when products are selling out fast.
Smart Banners™ can do even more for you if you have a loyalty program. Show your customers their most recent loyalty status, let them know how far they are from their reward or offer bonus points when they buy during a specific time.
Do you want to reach even more potential customers? Add an SMS campaign into the mix. Email and SMS are perfect compliments to help you send more individualized messages to your customers.
Want to try Smart Banners™ for yourself?
We thought you’d never ask! Zembula’s Smart Banners™ enable you to reach more customers with personalized content at scale. And it’s easy.
As a restaurant owner, we know you have a lot on your plate. So you don’t have time to fiddle with code and worry about complex processes or workflows. With Zembula, the heavy lifting is done for you.
Our AI-powered Campaign Decision Engine automatically pulls the personalized messages that will matter most to your customers. All you need to do is hook up your data sources, set your display parameters, and add a small snippet of code to your email template. Then, you’re ready to go. Your emails automatically get sent to the right people with the most relevant message.
If you want to test it out, get in touch. We’ll set you up with a demo and walk you through how to get started.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
