The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Integrations
Connect with 100+ integrations
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
Holiday marketing isn’t just about Black Friday and Cyber Monday — if that’s your only focus, you may lose out on customers. No one wants that. So why shouldn’t you include a 4th of July email campaign?
The 4th of July is one of a handful of U.S. holidays that lands outside the typical fall and winter marketing campaign season. Unfortunately, that means it can get forgotten in the rush to prepare for campaigns running later in the year. Don’t let that happen.
Instead, embrace the opportunities a 4th of July email campaign can bring. And, unlike your BF/CM campaigns, you don’t need months of planning. Instead, you can start just a few weeks out, like now.
Here are a few tips to get your summer holiday email campaigns up and running.
Plan ahead
The 4th is a national celebration, so it’s a campaign to include in your marketing strategy whether you own a restaurant, are a travel agency, or run a clothing shop. You don’t need months of lead time. Depending on the products or services you want to offer, you can create a short campaign with a little lead-up rather than just launching on the 4th itself.
For example, if you’re a retailer selling 4th of July-themed products, send your emails about 10-14 days before the holiday. That gives your leads time to review your sale, make a purchase, and get in time for the holiday. If you go this route, notify your customers about the last day to order for shipping, a Smart Banner™ can help ensure that gets across.
Highlight flash sales
The 4th of July is a great time to run a few flash sales on your products. Again, have fun with it and use a little bit of FOMO. Tease your customers with mystery products, add countdown timers to events, and capture their attention. If you have a loyalty program or can identify your most frequent buyers, this is a great way to target them for special deals and reward upgrades or promotions.
Smart Banners™ and Smart Blocks™ can make a big difference in your promotion efforts. In tandem, these allow you to promote your sale in multiple emails, include inventory update notifications, and even update your campaigns mid-send without needing to pause them or change the code.
Tie in your email marketing with your SMS campaigns
A lot of people will take a few vacation days around the 4th, so that may mean they aren’t checking their email as much as usual. This is where your SMS campaign can come into the mix, creating a system that allows you to send personalized messages at scale through multiple channels for maximum visibility.
SMS and email work together as part of an overall marketing strategy, and there’s no better time to deploy it than the 4th of July. SMS works well because data shows people tend to read and respond to SMS messages within just a few minutes of getting them. So, if you’re running a special 4th of July sale where timing matters, it’s a great one-two punch for grabbing attention.
Create a summer product guide
One of the great benefits of gathering data on your customers and seeing what they enjoy is you can create more tailored content for their interests and needs. If you’ve ever made a holiday buying guide or gift guide, use the same approach for this holiday too. It’s a fun way to add some interesting content into the mix.
Unsure how to do it? Look at your data. Using dynamic email, create polls and questionnaires for your customers to respond to and see what they like. These will identify the customers who are a good fit and who you can send your personalized product guide messaging to, helping to drive more clicks and engagement.
Zembula can help
Want to add Smart Banners™ and Smart Blocks™ to your email marketing strategy? We’d love to show you how you can seamlessly integrate Zembula into your current technology stack and make it easier than ever to send emails that get results.
Sound interesting? Get in touch. We’ll set you up with a demo and walk you through the process.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
How SMS Can Compliment Your Email Marketing Strategy
It’s no secret that email is the best source of leads and return on investment for most companies. It’s easier to attract and convert customers when you have a solid email marketing strategy.
And, when you use email as a tool for growth, you can play the long game, building a relationship with your customers based on trust. The dream, right?
So even though email should still be your primary channel to connect with leads and customers, it shouldn’t be the only one. It’s time to add SMS marketing into the mix. Together, email and SMS can help you build a way to communicate with potential customers that drives engagement.
Here’s how to use them in conjunction.
Build your lists
One big similarity between email and SMS marketing is hard to replicate with social media and ad content — customers choose to be on your lists. With social media and ads, you blast content out to them and hope maybe some people see them. With email and SMS marketing, you’ve got a dedicated group of people to talk to with your messaging.
While that may mean you’re reaching a smaller segment of the population, it also translates into a base of people who are interested in your products and services. That’s a good thing, and you can use a combination of SMS and email to connect with them.
To get more people on your list, add a simple check box to your signup forms so people can subscribe to SMS messaging. Also, make sure you are tailoring your messages for each service, don’t just send a shorter version of your email to your text customers.
Make your messages timely
Messaging timing and relevancy matter more to your customers today. And that’s not only around when you send your messages (both email and SMS) but why you send them too.
One of the biggest benefits of using SMS messaging is how quickly you can connect with readers. Studies show most of them will open a text within minutes of getting it. That provides opportunities around timing that are hard to get via traditional email.
Here’s where you can combine your SMS and email messaging to create more synergy. Send your emails about special events and sales, but also use your text messages to tap into those campaigns. For example, do you track location data and can see when it’s sunny? Use that to promote a sale. Let both your email and SMS readers know.
While it’s not as easy to personalize SMS messages, especially to the level of email, that doesn’t mean you want to ignore that side of it. You still can offer personalization to your readers, and in conjunction with their personalized emails, it could be a deciding factor for them to convert.
Loyalty programs are a great place to start. Personalizing loyalty emails is easy with Smart Banners™. Use them to let loyalty members know when they can use their points to buy, access sales, or provide an update on their points. But don’t stop there. Do the same with your SMS campaigns.
Starting to see how it works?
When it comes to your marketing strategy, it shouldn’t be all or nothing. The best brands use multiple channels to reach and connect with leads and potential customers.
You need an edge if you want to stand out in an increasingly competitive market, and Zembula can help. Our platform gives you an omnichannel approach to connecting with and converting more customers.
Learn more about how Zemubla can help you with a demo. Click here to sign up, and our experts will walk you through the process to help you get started.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
4 Ways Smart Banners™ Can Convert More Abandoned Carts
The standard approach to converting abandoned carts has been around for a while. Send a three email series with the right timing, and hope you manage to snag a few of those customers.
For the most part, that approach works. Brands that send out abandoned cart emails can typically hope to win back a small percentage of their customers.
Those are respectable numbers. But what if you could do even better? Smart Banners™ allow you to improve upon your traditional abandoned cart campaign by expanding your reach, adding personalization, and boosting conversion.
Expand your reach
With dedicated abandoned cart messaging, you have only a handful of tries to capture your customer’s attention. If you don’t get a conversion during that time, you might lose them for good.
Smart Banners™, on the other hand, let you expand your reach to any email you send. For example, check out the banner above. You can add that to a promotional email, a loyalty email, an order confirmation email, plus many more options.
Instead of hoping your customer clicks and converts on one of your dedicated emails, you have the opportunity to reach them for weeks, if not months, down the line.
Personalize your messaging
Smart Banners™ also give you a big leg up when it comes to personalizing your emails, which today’s consumers want. Rather than sending a text-only, generic message about a cart item, a Smart Banner™ lets you add key personalization information:
Now you can include your customer’s name, image personalization, star ratings and customer reviews, price notifications, discounts, and more. And, every Smart Banner™ includes a call to action, making it very easy to click to convert.
Personalizing your Smart Banners™ also makes your emails more engaging. They grab your customers’ attention, which you need in an increasingly crowded inbox.
Connect with your loyalty members
Are you ignoring some of your best customers? Building a successful loyalty program is a key win for many brands. So it’s something you want to make sure you focus on if you have a program in place (or are starting one up) to get more conversions.
Or, highlight how your current members can use their points for discounts for converting the items in their cart. Rather than segmenting and sending multiple emails, you can send the same email with different banners.
Feature ratings and reviews
We know the data around ratings and reviews. It shows that consumers trust brands that show ratings, reviews, and testimonials from other customers. So why not include those in your abandoned cart messaging and use them to help convert?
With Smart Banners™, you can. If you have a product with excellent star ratings or reviews from your other happy customers, use them in your abandoned cart banner messaging. It’s easy to do by adding banners to your abandoned cart emails.
It helps educate your customers and provides some positive social proof, which in turn, can help convince some of your customers to complete the purchase.
Turn to Smart Banners™ to help convert abandoned carts
If you want to get even more out of your abanded cart messaging strategy, you should consider adding Smart Banners™ to the mix. We’ve seen our customers with a 10% to 17% lift in revenue per email send using Smart Banners™.
If you want to learn more about how Smart Banners™ can work for your brand, check out our latest guide: The 2022 Email Marketer’s Guide To: Smart Banners™. In it, you’ll learn how to make the most of these banners and how to increase revenue on every email you send.
Get your copy of the guide right here.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
