The Science Behind Smart Banners™ and Revenue Growth
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When opening your inbox, what do you hope to see? Most of us want to find a collection of emails from brands personalized to our interests and needs. Every email we open is relevant and personalized with information that matters to us.
The reality? It’s a bit different. Plenty of brands offer some form of basic personalization, but it’s often not enough to move the needle and add to the bottom line.
That’s where Zembula’s Smart Banners™ stand out. It’s personalization optimized for revenue; our clients have seen 10-17% revenue growth in emails featuring these banners.
Interested in seeing how it works? Keep reading.
Understanding Smart Banners™
Smart Banners™ are dynamic content blocks integrated into emails, helping brands create personalized messaging based on user data and behavior. With Smart Banners™, every interaction is tailored to the reader’s individual preferences and behaviors.
Smart Banners™ allow for hyper-personalization because they rely on customer data, including browser history, purchase patterns, previous interactions, and predicted behavior. Our AI-powered Campaign Decision Engine pulls in all this data and then, based on the parameters you set, displays the banner most likely to drive engagement.
All this is done on the Zembula platform; just copy a single snippet of code into your email templates, and we will take care of the rest. Everything is run off a single pixel, so you don’t worry about tweaking code or manually updating campaigns. There are dozens of banner options to choose from, ranging from abandoned carts to loyalty updates and product recommendations.
The Power of Personalization in Email Marketing
We live in an era where digital noise is louder than ever. That means personalized emails stand out, directly influencing engagement rates and customer responses. Personalization starts with the reader’s name (and you probably aren’t using name personalization enough) but shouldn’t end there.
Successful emails that drive engagement and revenue tailor content to the reader’s preferences and behavior. Since email is still the primary channel for most marketers to attract new customers and stay engaged with current shoppers, you must get personalization right.
And here’s where Smart Banners™ help. Hyper-personalizing emails demonstrates that you understand what subscribers want to see, and they get personalized, timely, and relevant messages. That builds connections, first and foremost. But it also helps drive engagement and conversions — improving return on investment (ROI) and return on ad spend (ROAS).
Smart Banners™ in Action
Our amazing clients have seen a lot of success with Smart Banners™, especially when it comes to driving revenue and getting a better ROI. Here are a few of our favorite examples:
Forever 21 used a suite of Smart Banners™, including abandoned cart and browse, to re-engage readers and improve conversions. Another successful, eye-catching feature is adding a low-stock notification to help encourage action.
The result? More customers shopping and an 11x ROAS compared to past campaigns.
Thrive Causemetics tapped into a pool of Smart Banners™ to feature on promotion emails to increase engagement and revenue. These banners included abandoned cart notifications, loyalty program info, and a welcome series.
The beauty brand saw a 10-17% lift in revenue in emails featuring Smart Banners™ compared to others.
Hat Heaven has one of our most creative use cases for Smart Banners™. The shop has a thriving loyalty program. So they used Smart Banners™ to alert shoppers when an item was left behind and let them know they can use loyalty points to complete the purchase.
Hat Heaven saw a 3% increase in click-through rate and over 9% lift in revenue in emails using Smart Banners™.
Let Zembula Help Your Brand Get More Revenue
Every company wants to find a way to bring in more revenue. And with Zembula, it’s easier than ever to send personalized emails to subscribers engineered to drive engagement and revenue.
Our clients are proof you can create tailored emails that get results without spending valuable time playing with code or manually updating campaigns. Automate personalization at scale and see the results.
We can help boost your bottom line while ensuring you have many happy customers. If you’d like to learn more, get in touch.
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