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One of your main goals as a marketer is to increase your Return on Ad Spend (ROAS). This metric measures how effectively your email marketing campaigns bring in revenue.  By focusing on strategies that can enhance your ROAS, you can ensure that every dollar you spend on your campaigns yields maximum returns, boosting your revenue […]

In an ideal world, every business decision drives a return on investment; the same is true for email marketing. Return on investment (ROI) is a profitability ratio used to measure the profitability of marketing efforts.  In email marketing, ROI helps determine the effectiveness and profitability of email campaigns. Understanding metrics like ROI, along with return […]

Personalization, in and of itself, is one thing. And make no mistake, not only is it important, it’s absolutely essential for your success now that today’s consumers have come to expect it. But let’s cut through the hype and get to the heart of the matter: Does personalization truly translate into tangible, revenue-boosting outcomes? That’s […]

Email personalization is no longer just nice to have. If you want to see real success in your email marketing and drive revenue, it’s a requirement.  Consumers increasingly expect custom content from brands, 1:1 messages tailored to their needs and interests. That’s the minimum to get them to pay attention to you, so if you […]

Personalization is more than just a buzzword. It’s the key to the kingdom — especially when it comes to email marketing. As budgets squeeze and brands need to do more to stay competitive, it’s increasingly difficult to see a significant return on investment (ROI).  However, email marketing can often be the exception. Research shows it […]

ROAS stands for return on ad spend. Some marketers use ROI, or return on investment, but the idea is similar. It’s how much you get from what you’re spending. And while the acronym might lead you to believe that it’s just for ads, it’s surely not! What does ROAS have to do with email? ROAS […]

Much of marketing is focusing on immediate results. But it pays to keep an eye on the long game, too. While short-term success is great and may indicate you’re on the right track, you also want to ensure your campaigns are built for long-term gains. One key performance indicator (KPI) that can help you determine […]

It’s time to start looking ahead. As technology improves, marketers can’t always rely on what worked in the past to continue in the future.  Sure, it may work ok. You’ll still see some clicks, conversions, and revenue. But standing out from the competition needs a more innovative approach — and you don’t want to wait […]

Forever 21 is a global fast fashion retailer headquartered in Los Angeles, California. It was founded as one store in 1984; today, there are over 540 retail operations worldwide. The company focuses on delivering on-trend and high-style designs and basics at affordable prices, targeting fashionable consumers who care about a high-value customer experience. Forever 21 values […]