How Effective Are Abandoned Cart mails?
If you haven’t had a ton of experience with abandoned cart emails, you probably have one big question?
Do they work?
The simple and straightforward answer is yes.
But, we get it, you’d like a little bit more information on how abandoned cart emails are effective for brands.
So, let’s get to it.
Cart abandonment rates are high
Research shows that the vast majority of consumers abandon their shopping cart.
Right now, these rates hover around 70%. That means approximately seven out of every ten people who visit your site and choose to put something in their shopping cart leaves it behind.
Those left items add up. Estimates are over one trillion dollars in revenue are left in online shopping carts.
There are a bunch of reasons why people abandon carts. Here are a few:
As you can see, most of the reasons have to do with how websites are set up.
Remember, more and more people are shopping on mobile devices. So if someone can’t easily make a purchase on their phone, they are out of there.
So you can see, even in the best-case scenario, where you have free shipping and a great website that’s got a super easy checkout, you’re still going to lose potential customers.
It’s just the way things work.
But, that doesn’t mean you can’t get at least some of them back.
That’s where the abandoned cart email series comes in.
Abandoned cart emails re-engage potential customers
The great news is all your potential customers aren’t lost.
In fact, a lot of experts say you can get upwards of 10% of them back by using abandoned cart emails.
At the bare minimum, sending a personalized abandoned cart email is a great way to grab some low hanging fruit. You can re-engage customers and bring in some of that previously lost revenue.
That can really add up over the course of a year and help put your brand in a much better position compared to if you didn’t send any of these emails.
There are a couple of big reasons why abandoned cart emails work when compared to other emails.
- Approximately 45% of abandoned cart emails are opened (that’s much higher than normal emails)
- About 20% of the opened emails get click-throughs
- Just over half of people who engage with the abandoned cart email ends up completing their purchase
Those numbers speak for themselves.
When you see that 50-60% of people who engage with those emails end up buying, that’s huge. You can recoup a lot of those original abandoned cart dollars just by sending a few emails.
How to use abandoned cart emails for success
When it comes to grabbing even more potential customers, there are few things you can do, so here are some best practices.
First, send the right number of emails. One email is better than none, of course, but developing a three email campaign series can increase those conversions. The right strategy can help tap into your buyer’s psychology and move them toward getting back into that cart and buying.
Also, send your emails at the right time. You can use customer data like geolocation to time your abandoned cart emails, so they go out right at the best possible moments. It can help ensure you’re not going to miss any willing customers because they’re getting your follow up emails in the middle of the night.
Another key is to make sure you’re always personalizing your emails. You can pull in data from your CRM tools and email service providers to find out all sorts of juicy details on your customers. Use that information to create super personalized emails that can get people clicking and buying more often.
You can also turn all your marketing emails into abandoned cart reminders with email notification bars.
The bar will update each time your customer opens their email and gives them a gentle reminder that they’ve got something sitting in their cart.
So, as you can see, abandoned cart emails are actually pretty important. And it’s a relatively easy way to improve your marketing and increase your sales without needing to totally revamp your site or strategy.
When you get this part right, the rest of your re-engagement strategy is going to fall in line, and you’re going to see an uptick in opens, clicks, and conversions.