How Personalized Emails Elevate Return on Ad Spend

Marketers are dealing with a hyper-competitive eCommerce and retail landscape. That means standing out in crowded inboxes is more than just a goal — it’s necessary. 

For marketers who want to drive conversions and boost brand loyalty, generic, one-size-fits-all emails don’t cut it anymore. And here’s where the power of email personalization comes into play. 

By tailoring content to the individual reader, you’re creating a better customer experience. And ideally, one that’s far more likely to resonate with shoppers, driving engagement and revenue. That increased engagement can help impact your return on ad spend (ROAS). Here’s how. 

Generate higher engagement rates

Engagement is a metric that truly matters. If your readers aren’t acting on your emails, getting a good return on the time, effort, and money you put into emails is very difficult. So, you need to do everything you can to increase the probability that your readers will take action. 

Email personalization helps change the game. Use personalized messaging in the form of product recommendations, curated content, and loyalty updates (to name a few) to drive interest and action in your emails. 

Email personalization pays off with higher click-through and conversion rates, generating more revenue. So, make your messages more impactful and irresistible by tailoring them to your readers. 

Automate personalization at scale

At Zembula, we love dynamic messaging. Our dynamic content blocks, Smart Banners™, Smart Blocks™, and Smart Kickers™, make it easy to hyper-personalize every email you send from top to bottom. And the best part? It updates automatically — no playing with code, starting and stopping campaigns, or making manual changes. 

Our AI-powered Campaign Decision Engine runs through your customer data and then displays the personalized dynamic content most likely to drive revenue-generating actions. You set the message hierarchy, ensuring what you consider most important is always displayed first.

Now, you can mix and match your messaging — include triggered content in promotional emails and add promotions to transactional emails. That expands your ability to maximize revenue while improving your customer journey.

Improve customer loyalty

A loyal customer buys more often — and often spends more on each purchase. Increasing the lifetime value of a customer is a great way to positively impact your ROAS since they’ll bring in more revenue over time. So, you want to do everything possible to ensure your loyal customers get the special attention they deserve. 

How do you ensure your loyalty members feel the love? With Smart Banners™ and Smart Blocks™, you have multiple opportunities to highlight loyalty program information and updates. You can do more than just program point updates. 

Offer them special deals or in-store events, or let them use loyalty points to complete abandoned cart purchases. Remind them when they’re about to run out of a favorite product and tell them about the items you think they’ll love based on their shopping history. Each of these is personalized for the reader, giving you all sorts of opportunities to engage.

Zembula can help improve your ROAS

Understand your audience and create content that resonates. Doing so shows email personalization can increase the return on investment for every email sent. That leads to a higher ROAS, making email personalization a critical strategy, especially for eCommerce and retail brands.

How can you make the most of email personalization for ROAS? We can help. We’ve designed the Zembula platform to make email personalization seamless, automated, and scalable. We’re doing the heavy lifting for you, making it easy to create hyper-personalized emails tailored to each reader and maximize revenue. That helps make every email you spend worth more. 

If you want to improve your ROAS, check out our recent webinar with Forever 21. Discover how they used Zembula to crush their revenue goals, seeing an amazing 11x on ROAS. 

You don’t want to miss it. Click here to watch it today.