Our Favorite Email Personalization Tips
At Zembula, we spend a lot of time thinking about personalization. Here are some of our favorite email personalization tips for you to try out.
It’s no secret. At Zembula, we love email personalization. And it’s one of the most important ways to connect with your subscribers, drive action, and improve revenue.
When personalization in email is done right? Well, it’s an amazing thing to see. Your readers open your emails, click, and buy more — building up that lifetime customer value.
But a lot of brands still aren’t going all in on personalization. Sure, covering your bases with the basics is better than nothing. However, that means you’re missing out on the potential personalization can do for your business.
Here are some of our favorite email personalization tips to help you get started.
Start adding names everywhere
Name personalization has been around for a while now. And there’s no doubt it’s a great place to start personalizing email. But it shouldn’t end with using it once in the subject line and at the greeting and calling it a day.
Instead, use a name everywhere approach. Call attention to products, recommendations, loyalty points, abandoned carts, and more by highlighting these areas with your reader’s name.
Look how adding name personalization multiple times draws your eyes around the email versus just having it once.
Tap into performative personalization
Personalization just for the sake of it won’t cut it with your readers anymore. They’re too savvy, and they know real personalization when they see it.
That’s why, to stand out, you need to move beyond the basics and find data-driven insights highlighting the personalized messaging that drives action. We call it performative personalization.
Using Smart Banners™ and Smart Blocks™, you can send individualized messages to every one of your readers automatically. Performative personalization delivers deeply personalized content, which in turn, increases engagement and revenue.
Use Smart Banners™ to drive revenue
If our wonderful clients have one thing in common, it’s their approach to using Smart Banners™. We suggest they start with six banners primarily aimed at revenue optimization:
- Abandoned cart
- Abandoned browse
- Shipment tracking
- Welcome
- Loyalty
- Product recommendation
Each of these is a triggered message most brands run. And, as you probably know, triggered messages tend to get more eyes on them and help drive revenue.
So why not use Smart Banners™ to take advantage? With a Smart Banner™ strategy, you include revenue-generating action-driving messages at the top of every email you send. Our clients have found a 10-17% increase in revenue with emails using Smart Banners™.
Tying email personalization into SMS
When done right, email personalization can do a ton for your brand, including working in harmony with your SMS messaging. Don’t stop including personalization around other areas of your marketing channels.
With Zembula, it’s easy to carry over personalized messaging from email to SMS without losing a beat. You can still incorporate personalization, including customer names, customized links, and product images, in the same way as email.
That helps you meet your subscribers where they are, opening up communication as a two-way street, and boosting engagement.
Tailor your messages with Smart Blocks™
Smart Banners™ aren’t the only way to ensure your emails are always personalized for each reader. Smart Blocks™ also allow you to tailor every email you send while boosting engagement.
Smart Blocks™ pull in zero-party data from users to personalize dynamic messaging blocks. So while your Smart Banners™ are for more revenue-generating actions, Smart Blocks™ help you stay engaged with your subscribers by communicating personalized information.
Smart Blocks™ are great for product recommendations, highlighting customer reviews, sharing loyalty points updates, and more. Combine the power of Smart Banners™ and Smart Blocks™, and you’ve got a fully personalized email from top to bottom.
Add more personalization with Zembula
If you want to finally start taking email personalization seriously, we’d love to help. Our platform makes it easy to automate email personalization with just a few clicks, helping you drive more conversions and revenue.
Interested? One of our email experts would love to chat and learn more about your business. Click here to request a demo.
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