How To Improve Customer Lifetime Value With Personalization

If you’re going to maximize revenue potential, you’re going to need more than a series of one-off customers.

Why sell only one time what you can sell over and over again?

Think of the most successful businesses you know. It’s all but guaranteed that whatever business you just thought of they have customers returning to them regularly. They aren’t some company that does business with a customer just one time and then never hears from them again. Sure, not every customer is a repeat customer, but for successful businesses, the majority of their business comes from customers who buy from them repeatedly.

So, how do you get a customer to continue to come back to your business?

You need a product or service that’s in demand and priced competitively, of course. But beyond the basics, what you really need is a means of connecting with your customers on a personal level. The way to keep a customer’s attention is to make them feel like they are the most important customer you have.

In a word, that’s called personalization. And that’s what we’re talking about today.

Zembula has cutting-edge, proprietary technology that allows you to hyper-personalize each message sent to individual customers. That means making each and every customer feel like you truly know them and what they care about.

It means sending them only the information that’s most relevant to them. That is the key to improving customer lifetime value. That’s how you keep them coming back to you over and over and over and over…

Real Personalization Goes Beyond the Basics

The email and SMS personalization games have evolved dramatically. Just calling your customer by name once is no longer enough to get their attention. Times have changed. Nowadays, you need to move past generic personalization and into something more.

Your job is to think about how to differentiate yourself. And that’s where Zembula can make your life so much easier. Our Smart Banners™ and Smart Blocks™ give you the power to hyper-personalize your email or text messages with 1:1 animations made from your own data.

Our banners and blocks can contain any combination of data sources and animations to increase personalized engagement. We can help you create a system that automatically displays the right message to each individual using our Campaign Decision Engine.

So now, instead of sending the same message to everyone on your list, each person can receive a message that’s specific to them as an individual. That’s what real personalization is. And that is exactly how you build customer loyalty and dramatically increase customer lifetime value.

Use the Data You Already Have

The real beauty of this Zembula solution is that it doesn’t require anything more than what you probably already have. Think of the data you’re collecting but maybe not using to its fullest extent. Things like where a customer lives and how they behave while shopping. The trick is taking that data and personalizing it effectively.

Zembula lets you do that without taking up all of your time and enable it for both your email and SMS campaigns. You can regularly send personalized texts and emails for things like:

• Shipment tracking
• Personalized promotions
• Abandoned cart notifications
• Loyalty program updates
• Post purchase engagement

You’ll be blown away by how easy it is to start sending deeply personalized content that can take your business to an entirely new level. Zembula can leverage your data from your CRM, ESP, eCommerce, and retail management tools, loyalty programs, and ratings and reviews and personalize it for your customers.

Ready to Rock?

Your best chance at creating a loyal customer and improving customer lifetime value is to create relevant content for every user. Zembula can help you generate super-personalized messages that build customer engagement and drive transactions. Using your own data, you can create sophisticated personalization for every text and email you send.

Zembula’s content builder lets you drag and drop your way to personalized animations that grab attention. Connect any data source and easily drop your content into your email or SMS template. Then control that content from the platform.

If you’re ready to use your data to make meaningful connections with your customers that will lead to improved customer lifetime value, let’s talk.