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Personalization is more than just a buzzword. It’s the key to the kingdom — especially when it comes to email marketing. As budgets squeeze and brands need to do more to stay competitive, it’s increasingly difficult to see a significant return on investment (ROI).  However, email marketing can often be the exception. Research shows it […]

ROAS stands for return on ad spend. Some marketers use ROI, or return on investment, but the idea is similar. It’s how much you get from what you’re spending. And while the acronym might lead you to believe that it’s just for ads, it’s surely not! What does ROAS have to do with email? ROAS […]

Much of marketing is focusing on immediate results. But it pays to keep an eye on the long game, too. While short-term success is great and may indicate you’re on the right track, you also want to ensure your campaigns are built for long-term gains. One key performance indicator (KPI) that can help you determine […]

It’s time to start looking ahead. As technology improves, marketers can’t always rely on what worked in the past to continue in the future.  Sure, it may work ok. You’ll still see some clicks, conversions, and revenue. But standing out from the competition needs a more innovative approach — and you don’t want to wait […]

Forever 21 is a global fast fashion retailer headquartered in Los Angeles, California. It was founded as one store in 1984; today, there are over 540 retail operations worldwide. The company focuses on delivering on-trend and high-style designs and basics at affordable prices, targeting fashionable consumers who care about a high-value customer experience. Forever 21 values […]

There are many ways to determine your marketing campaigns’ success. Revenue and conversions are two. But what about really digging into the numbers? What can you learn from them to help you optimize performance and get more out of your campaigns? That’s where return on ad spend (ROAS) can be a marketer’s best friend. In […]

Messaging matters. Every marketer knows that instinctively. And when it gets down to brass tacks, your content and messaging can make or break your email and SMS marketing campaigns.  So, how can you tell if your messaging is falling short? Look at your return on ad spend (ROAS). ROAS is a key performance indicator (KPI) […]

At the end of the day, growing revenue for your brand matters. Of course, doing it alongside building long-term customer relationships and delivering exceptional products and service helps.  After all, every business is about the customers. You want to do everything you can to engage them and ensure they have a great journey through your […]

Email personalization is vital. However, it’s not always been easy to optimize at scale — until now. There are some fantastic tools out there that let you dig into creating and sending personalized emails to help boost clicks, conversions, and revenue. As personalization becomes increasingly important, it’s necessary to build it into every facet of […]