The daily email marketing problem

Email is the daily heartbeat of your owned customer relationship. When a subscriber opens a message from you, there’s a 95% chance it will be a daily email, not a triggered email, SMS, or any other message you’ve sent.

As marketers add personalization across all their owned channels, it’s critical that daily email be included.

Unfortunately, the daily email is the most challenging place to personalize because of the frequency and limitations of email HTML.

When you personalize email, you are limited by the HTML support of the 140+ email clients where your subscribers open that email. It is impossible to create a perfect branded experience using HTML content alone.

For this reason, almost all major brands now predominantly use images to deliver a branded experience via email, but this limits the personalization capabilities required to live up to current customer expectations.

Image personalization is the answer, but the first generation doesn’t deliver. So what’s next?

The three key problems with existing image personalization solutions

After watching the first generation of image personalization appear on the market in the last decade, Zembula identified three major limiting factors that have prevented broad adoption and caused a lot of churn for image-based personalization solution providers:

1. First-generation image personalization solutions were built to create a single-purpose image, and it took a lot of time and effort to create every piece of content.

This led brands to reuse images, only updating the data within the image if it happened to change. For the daily marketing email, this quickly causes user fatigue, and the personalization is ignored, delivering no lasting value to the subscriber.

As a marketer, you would never send the exact same email content to your subscribers every day for a year. But that’s exactly what daily email personalization has been until now.

2. The first generation of image personalization technology was expensive and didn’t provide a return on investment, and no one ever found the single killer use case for the technology to deliver ROI at scale (no, countdown timers don’t count).

Marketing teams had to put in immense effort to ideate and create a single image. Over the last decade, marketing teams have gotten smaller, so asking to add to workflows to create a single piece of personalized content isn’t feasible anymore.

3. A great daily personalization experience for subscribers requires fidelity, which means many versions and variations of every banner to handle unique scenarios.

You also need many combinations of data to present the most impactful and accurate personalized experience in every email open.

You can’t display the same personalized image indefinitely in a daily email and expect it to perform for very long.

Enter Zembula’s Composition Engine

To overcome these three problems, Zembula has developed the Composition Engine to take image personalization to the next level. 

The composition engine consists of three core elements:

1. Composition: A vector based image personalization editor

The editor lets you quickly design content, combining data-driven elements into a pixel-perfect design that’s on-brand and uses your custom fonts. When the image is displayed to a subscriber in email, it’s personalized with their data in real-time.

Marketers can create more personalized images faster and with less effort, allowing them to create greater variety in their email channel.

2. Engine: Decision engine

Having one piece of personalized content isn’t enough, you need hundreds, if not thousands of pieces of content to provide the variety to handle the long tail of personalization scenarios. Your customer data should be both driving the decision of what to display in any given email open, as well as data being used as content within the image.

All this content needs to be delivered through a single image in your email template to prevent email clipping (every image URL and link is 2kb, and email clipping will happen when your entire email HTML template is over 100kb).

3. Price: Cost efficient (what’s your return on marketing spend?)

Price matters and performance is critical. Historically, the price of image personalization has been at least 10x more than it needs to be for mass retail adoption (maybe if you’re a marketer in finance, price doesn’t matter…but for enterprise retail, it’s critical).

The killer use case for image personalization in the daily retail email is Zembula Dimensions™

We take all your customer data and deliver the most comprehensive personalized experience for the daily email, including hundreds of unique use cases.

The effort required to create this and the ROAS it delivers, makes Dimensions the most efficient next $1 as a retailer you can spend on marketing. Dimensions™ provides a minimum of $11 for every dollar you spend on it.

In the next decade, every enterprise retail marketing team will need a composition engine. McKinsey recently released a personalization report, finding that consumers expect brands to get personalization right.

The best way to get it right is to fully automate it and have enough content variety to always deliver the best personalized experience possible based on the customer data available.

Once you get email right, there are plenty of other channels, like your website and mobile, where you can apply the composition engine. But start by nailing the hardest channel, and you will set yourself up for future success…and budget.

The Composition Engine is the answer to your daily retail email personalization requirement. It won’t change your daily workflow or require your creative team to increase content output to keep up with your business requirements.

It’s time to take the efficient and profitable approach to delivering an exceptional daily customer experience without changing your daily workflow.

Let’s make marketing more manageable and deliver exceptional results for years to come.

See how we’ve helped enterprise retail brands like J.Crew generate 41x return on spend by working with Zembula here.

The Promotions tab era is here, and enterprise retailers can’t afford to miss a single opportunity to show up at the top of the inbox. Smart Banners™ help ensure your brand’s message is personalized, timely, and built to drive revenue.

Personalization isn’t a trend — it’s a revenue strategy. If your brand struggles to deliver relevant messaging at scale, you risk losing revenue at a time when inbox visibility matters more than ever.

Smart Banners change that. Through Zembula Dimensions™, Smart Banners apply real-time personalization to every email. Now, it’s easy to embed real-time personalized messages into every send without adding more time-consuming manual tasks to your workflow.

Go beyond triggered sends

Triggered emails drive revenue, but these emails represent only a small percentage of total email volume. What if you could take your highest-performing triggered messages and scale them across your entire program?

Smart Banners help solve that problem. You can personalize every email — across newsletters, batch, and promotional campaigns —with content tailored to each customer’s data and behavior.

This increases the visibility of your most effective content and helps you capture revenue without sending more emails. Instead of choosing between batch and triggered emails, Smart Banners let you combine the best of both worlds.

Get more revenue from every email

Smart Banners are dynamic content blocks that sit at the top of your emails and update in real-time based on customer behavior, inventory, and other data points. They’re simple to set up and use, just a single pixel in your email template, and easy to manage at scale.

Use Smart Banners to include revenue-driving messages like:

• Abandoned cart
• Abandoned browse
• Shipping tracking
• Birthday and anniversary
• Loyalty points
• Inventory reminders
• Order updates and reminders
• Welcome series

Embedding these messages into daily sends helps enterprise retailers increase visibility in the Promotions tab and improve the odds of conversion, especially on mobile where only the first 6-7 emails are above the scroll.

Personalization at scale, without the bottlenecks

Smart Banners are powered by Zembula’s Composition Engine, which uses real-time data and behavior signals to determine the right message for every customer at the moment they open their email.

This means:

• No more manual segmentation or versioning
• No creative delays or resends due to last-minute merchandising changes
• Just one send, personalized for every shopper

J.Crew used Zembula Dimensions to create nearly two dozen personalization use cases, driving a 41x return on spend through their automated email program.

This approach to personalization in email works. The enterprise retail brands we’ve partnered with to implement this personalization strategy have seen 11x to 41x in ROAS.

Smart Banners help shift your email program away from vanity metrics like opens and clicks, instead driving real, proven results. Brands use longitudinal testing instead of A/B tests and see measurable gains in revenue thanks to basing content strategy around what testing proves works versus guessing from limited data. That allows for more consistent visibility of your most personalized messages.

Plus, these banners help eliminate production delays, scale personalization, and reduce manual processes.

Built for the Promotions tab era

In a Promotion tab inbox, not many emails show above the scroll. That makes visibility your most efficient marketing dollar. Since consumers review their Promotions tab more like a curated feed, it means adjusting your send strategy to make sure the most important messages are always visible to your readers.

Smart Banners help ensure your highest-performing messages show up in that prime real estate, no matter when your customers open their emails. Smart Banners also render at the moment of open. That means you can make last-minute changes, update pricing, or swap in new content without pausing, updating, and restarting a campaign.

Ready to drive more revenue from every email?

If you’re tired of seeing your click and conversion rates slowly decrease, it’s time for change. Smart Banners make it easy to scale personalized messaging, increase visibility in the Promotions tab, and drive measurable ROI, all without increasing your team’s workload.

We’d love to help you start a new personalization strategy — an innovative approach built for the future. Sound interesting?

See how we’ve helped enterprise retail brands like J.Crew generate 41x return on spend by working with Zembula here.

In the Promotions tab era, inbox visibility drives revenue. Smart Banners and Smart Kickers can help enterprise retail brands stay visible, relevant, and ready to convert.

Smart Banners and Smart Kickers are more than just dynamic content blocks. It’s a strategic way to drive incremental revenue by ensuring your emails show the most relevant, personalized message to shoppers at the moment of open. Powered by Zembula Dimensions™, Smart Banners and Smart Kickers make it easy to scale real-time personalization across campaigns, removing bottlenecks without adding production overhead.

Whether you’re sending batch or triggered campaigns, Smart Banners help you stay visible, personalized, and revenue-focused — especially important at a time when email volume is at an all-time high.

What are Smart Banners & Smart Kickers?

A Smart Banner is a content block that sits at the top of your emails and automatically updates in real time based on information from customer behavior, inventory, and promotional triggers. That includes things like loyalty points, abandoned carts, back-in-stock alerts, and personalized product recommendations. Smart Kickers operate the same way, but they book-end your email at the bottom.

Smart Banners and Smart Kickers are built to work with the emails you already send. There’s no need to redesign your templates or touch code. A snippet of code powered by a single pixel is all you need to get started. What makes Smart Banners stand out is they are incredibly easy to insert into your emails. Just drag and drop a Smart Banner™ right to the top of your layout, and you’re good to go.

Because the content and images are rendered at the moment of open, they’re always current, accurate, and tailored to each individual shopper. That helps enterprise retailers stay relevant and increases the likelihood that your emails convert.

It doesn’t get much easier than that. 

Why visibility matters now more than ever

Enterprise retail email has entered a new era. With the universal adoption of the Promotions tab, consumers engage with marketing emails differently. They treat their Promotions tab like a curated shopping feed.

That means the top of the inbox is prime real estate. If your brand isn’t there when a customer checks, your message probably won’t be seen. On mobile, only 6 or 7 emails appear above the fold, and consumers are scanning, not searching for the messages that appeal to them.

Smart Banners and Smart Kickers help maximize visibility by putting your most relevant messages front and center in every email — no matter what time your readers open it. From newsletters to product updates to sale announcements, Smart Banners and Smart Kickers put your most important personalized messaging in every email.

This gives you more opportunities to drive incremental revenue and return on spend.

Use cases that drive revenue

You can use Smart Banners and Smart Kickers in a variety of ways, too. Some of our most powerful, revenue-driving examples used by brands like J.Crew include:

• Shipping tracking
• Abandoned cart
• Loyalty
• Back in stock
• Product refill
• Flash sales
• Special events
• Product announcements

The key isn’t what you send; it’s when and how. These banners allow enterprise retailers to embed triggered content inside every email, including batch campaigns. That means you’re not relying on siloed triggered sends to deliver personalized content, you’re doing it consistently, across your entire program, at scale.

Smart Banners & Smart Kickers eliminate bottlenecks and automate performance

Behind every Smart Banner and Smart Kicker is Dimensions, Zembula’s platform for automating retail email content. Smart Banners and Smart Kickers offer a powerful solution that is driven by a decision engine that selects the best content for each shopper based on their behavior, status, or activity.

This helps eliminate the need to manually build and QA dozens of email variants. Your team gets more done faster without compromising personalization or creative standards.

And because banners update in real time, you can make last-minute changes, like price drops or inventory updates, without stopping or resending your campaign. This flexibility helps you respond to merchandising changes instantly while still staying relevant to each customer.

Smart Banners and Smart Kickers are designed to help enterprise retail marketers:

• Drive incremental revenue with every email sent.
• Improve return on spend by increasing the visibility of high-performing content.
• Streamline production by automating personalization at scale.
• Make better decisions using longitudinal audience testing, not just A/B tests or open rates.

It’s time to shift away from measuring success by opens and clicks. Smart Banners make it easy to track real revenue lift over time so you know exactly what’s working.

Ready to increase revenue with every send?

If you’re sending emails without Smart Banners and Smart Kickers, you’re missing the opportunity to stay visible and convert at scale. In the Promotions tab era, the brands that stay visible in the inbox with personalized content that delivers real value will win.

Want to see how it works? We’ll demonstrate how enterprise retailers are using our solutions to scale personalization, reduce production bottlenecks, and drive incremental revenue growth. Book a demo with us and we’ll show how we’ll be your most efficient next marketing dollar spent.

See how we’ve helped enterprise retail brands like J.Crew generate 41x return on spend by working with Zembula here.

Retailers face more competition than ever. Between eCommerce shops, mobile-first shopping, and shifting consumer expectations, it takes more than a great product to capture attention — you need visibility and relevance at the right moment.

In the Promotions tab era, inbox visibility is one of the most efficient marketing dollars you can spend. Brands that show up at the top of the inbox with personalized, real-time content win more often, especially on mobile.

Email is still a high-performing channel for enterprise retail. But basic batch campaigns aren’t enough anymore. Consumers expect personalized messaging that reflects their behaviors, preferences, and location.

That’s why real-time personalization is a revenue strategy, and Smart Banners™ are built to help you scale it across every email you send.

Why visibility matters more than ever

In the Promotion tab inbox, only a handful of emails appear above the fold — especially on mobile. That means visibility isn’t just about send volume or timing anymore. Retailers need to make sure your most important message is always seen when a customer views their inbox.

Smart Banners solve this by delivering real-time personalized content at the top of every email. That ensures your most effective messaging appears front and center in the most valuable real estate. And since these banners render at the moment of open, you can update pricing, inventory, or offers without restarting your campaigns.

The result?

More visibility, more relevance, and a higher return on spend, all while streamlining how your team creates and sends emails.

How Smart Banners work

Getting started is simple. Smart Banners are built using Dimensions™, Zembula’s solution for automating real-time personalization across daily enterprise email sends. We created it to help enterprise retail marketers deliver high-performing, revenue-driving content without increasing production overhead.

Setup is simple:

• Add a single snippet of code to your existing templates
• Connect you existing data sources
• Define your message parameters based on behavior, inventory, loyalty, or other triggers

Dimensions uses Zembula’s decision engine to select the right message for each customer at the moment of open. So your team doesn’t have to manually build, test, or version dozens of creatives.

With Smart Banners, you’ll see streamlined production, fewer bottlenecks, faster updates, and measurable gains in incremental revenue and return on spend.

That’s how our customers have seen a 11x to 41x return on ad spend from emails using our approach to personalization.

Proven ways to drive revenue with Smart Banners

Here’s how enterprise brands use Smart Banners™  to drive more revenue and return on spend:

• Increase lifetime customer value by recommending products based on purchase history or browsing behavior.
• Drive in-store traffic through promoting local VIP events, flash sales, or loyalty perks tied to a specific store location.
• Recover more abandoned carts and browse by embedding personalized messaging in every daily send, not just in siloed automation.
• Promote urgency and conversion with banners that highlight low inventory, expiring offers, or refill timing, all updated in real time.

Because these banners live at the top of emails and update dynamically, they can deliver more impressions, clicks, and conversions.

With a Smart Banner™ sitting right at the top of your email, you can turn every email you send — both batch and triggered — into a personalized message for every reader.  

Real results, not assumptions

Smart Banners shift your email strategy from assumptions to proven results. Instead of relying on single-send A/B tests or surface-level metrics like open and click rates, Zembula’s approach uses longitudinal testing to measure what actually drives revenue over time.

Here’s why it matters:

• A/B tests measure isolated variables on a single day, which can be influenced by timing, subject lines, or list randomness.
• Longitudinal testing looks at total revenue lift across segments over time, allowing you to compare readers exposed to Smart Banners vs those who weren’t.
• It shows not just who opened emails but who converted and spent more.

With this approach you’re building an email strategy based on reliable revenue data — not optimizing for a single open. So you can let real data drive content decisions.

See how we’ve helped enterprise retail brands like J.Crew generate 41x return on spend by working with Zembula here.

Ready to turn every email into a revenue driver?

Zembula helps enterprise retail brands personalize every email, increase visibility in the Promotions tab, and drive measurable revenue through one simple solution.

Book a demo to see how Smart Banners can help you scale revenue-driving personalization, all while streamlining production overhead.

In the Promotions tab era, visibility is everything. Consumers only see a handful of emails at a glance. If your most important messages aren’t seen, they don’t drive revenue.

Here’s where Smart Blocks™ make a difference for enterprise retailers, making it easy to personalize at scale and ensure your most important, revenue-driving messages get seen.

Smart Blocks™ are a part of Zembula Dimensions™, a solution for automating real-time personalization across enterprise retail email. These dynamic content blocks let marketers add data-driven personalized messaging anywhere in an email.

No need to worry about rebuilding templates, additional developer support, or manually recreating brand consistency across messaging. It’s all done for you.

Smart Blocks increase visibility without slowing production

Brands already have a lot of customer data — loyalty status, recent views, purchase behavior — but most of it often ends up in one-off triggered emails or stand-alone campaigns.

Smart Blocks help you unlock that data by inserting high-performing personalized content into your highest-volume sends. These modular content blocks automatically update at the moment of open, pulling from real-time data like:

• Recent product views
• Browsing or purchase history
• Promotion eligibility
• Seasonal or category-specific merchandising
• Personalized offers based on known preferences

This turns your static campaigns into revenue-driving messaging without needing to build new emails from scratch. And in the Promotion tab era, that additional visibility is a competitive advantage.

Smart Blocks are designed to support a wide range of personalization strategies inside your existing emails. Use them to:

• Highlight hero images that align with the subject line
• Add merchandising buttons that reflect browsing behavior
• Insert recommended products or categories
• Call out active promotions, coupon codes, or price drops
• Automate seasonal or loyalty-based merchandising without manual updates

And because Smart Blocks work alongside Smart Banners™ and Smart Kickers™, you can reinforce key revenue-driving messages at every scroll point on both desktop and mobile.

The 18% swing proves how impactful daily personalization can be when tied to revenue, not just personalization. Integrating triggered content into batch sends can drive measurable revenue growth, even without increasing send volume.

Faster personalization at scale

In the past, personalization has meant recreating templates, managing segments, or needing teams of people to create and manage campaigns. With Smart Blocks, there’s none of that.

These work within your existing templates, ESP, and creative pipeline. The content is modular, dynamic, and real-time. So you can scale personalization without slowing delivery or pausing and stopping campaigns to make manual adjustments.

That gives retail marketing teams a scalable way to increase personalization frequency without creating production bottlenecks or risking brand consistency.

Our automation solution can help you maintain brand and merchandising consistency, following brand guidelines across messaging while automatically flagging any errors for manual review before sending.

Test what’s actually working over time

Retailers can default to one-off A/B tests to evaluate creativity, but that snapshot rarely tells the full story. Zembula’s approach emphasizes longitudinal testing — tracking performance across multiple sends to understand real revenue impact.

Smart Blocks make it easy to insert, test, and iterate personalized content across segments, campaigns, and time, so you can make decisions based on what consistently drives incremental revenue, not just open rates.

Learn how this approach helped J.Crew generate 41x return on spend by working with Zembula here.

Put your best-performing messages where they’ll be seen

When your top-performing content isn’t being seen, you’re leaving revenue on the table. Smart Blocks help fix that by making it easy to integrate revenue-driving content into every message you send — batch or triggered.

Pair them with Smart Banners at the top and Smart Kickers at the bottom of your emails to integrate personalized messaging across every email. That’s how retail brands like Thrive Causemetics have seen a 17% lift in email revenue.

Click here to book a demo and see how Zembula helps enterprise retail teams increase visibility, reduce production friction, and scale personalization across the Promotions tab inbox.

Enterprise retail marketers are under pressure to do more with every email send. Not just drive opens but revenue as well. And in the Promotions tab era, where visibility matters more than ever, it’s a challenge to do, especially at scale.

But that’s where the Smart Kicker™ comes in.

A Smart Kicker is a dynamic content block that lives at the bottom of your email, just above the legal footer. Along with Smart Banners™ and Smart Blocks™, it’s designed to increase incremental revenue while streamlining production. Each of these ‘smart’ content blocks are solutions within Dimensions™, Zembula’s platform for automating real-time personalization across daily enterprise email sends.

Why it works

The Smart Kicker gives you a second opportunity to deliver real-time, personalized content. Just like a Smart Banner, it can feature anything from loyalty data to product recommendations to personalized triggered offers.

But instead of leading the message, the kicker anchors it.

We often recommend using the same content in the kicker as the banner in both the header and the footer. This bookend strategy reinforces your most valuable messaging, increasing visibility and driving more clicks. And Smart Kickers work in both batch and triggered emails, ensuring visibility for your highest-performing messages. Learn why visibility matters in the Promotions tab era.

See how we’ve helped enterprise retail brands like J.Crew generate 41x return on spend by working with Zembula here.

This approach also has twofold benefits. First, readers often skim Promotions tab emails, so it ensures they have multiple opportunities to see key messages. Second, in our testing, we’ve found that some consumers read from the bottom up instead of the top down. That behavior makes it even more important to surface personalized, revenue-driving content wherever attention might land.

Make your best content work harder

Smart Kickers don’t require new creative content; they simply let you do more with the messaging you’re already producing. By lightly reformatting the content used in your Smart Banner, you can bookend each message with a consistent, revenue-driving trigger.

This approach reinforces visibility, especially in the Promotions tab, and makes it easier to increase revenue per send without adding production work. That’s why it’s quickly becoming a best practice for the enterprise retail brands we’ve worked with, like Thrive Causemetics and Forever 21, looking to scale personalization across daily sends.

Smart Kickers make it easy to extend the reach of your highest-performing content without slowing down production. In the Promotions tab era, where every message needs to earn its revenue, adding a second point of visibility can make all the difference.

If you’re interested in seeing what the Smart Kicker and Dimensions can do for you, request a demo.

The Promotions tab has changed how consumers engage with email. Enterprise retailers can’t assume visibility anymore; they have to be proactive.

When every message is an opportunity to deliver real-time, revenue-driving content, volume and send time optimization becomes a competitive advantage.

To do that at scale, you need a system built for it. Dimensions™ is Zembula’s solution for automating real-time personalization across daily enterprise email sends.

Smart Blocks™ are one of the key ways to pull it into action, giving you the ability to add dynamic, revenue-driving content to every email, while improving speed, flexibility, and production efficiency.

What are Smart Blocks™?

Smart Blocks are dynamic content modules that live inside your existing email templates. When a customer opens your email, Smart Blocks automatically populate with personalized content using your live data sources.

They function similarly to Smart Banners™ and Smart Kickers™, but instead of sitting at the top and bottom of an email, these blocks appear within the body of the message.

Set up is simple. Connect your data sources (CRM, ESP, loyalty, eCommerce, etc), drop in a single snippet of code to your existing template, and define which content appears for which readers.

Zembula’s Composition Engine handles the rest. At the moment of open, it checks your parameters, matches the data, and renders the right message — instantly. If something changes in the data, content updates automatically, so there’s no need to pause or re-deploy a campaign.

Built for maximum visibility

Smart Blocks are built for high-frequency, high-volume enterprise retail. That means you can highlight revenue-driving content across your entire audience in real time without creating new templates or waiting on creative revisions. Smart Blocks add relevant personalization of your best-performing messages for both batch and triggered campaigns, ensuring maximum visibility.

Want to display personalized product recommendations, category modules, or merchandizing grids that update in real time? Smart Blocks make it easy to automatically insert that content inside the body of your email, dynamically and at scale.

Adding Smart Blocks to your emails lets you add more relevant messaging tailored to each customer’s interests and behavior without slowing production. See how J.Crew saw a 41x return on ad spend and increased revenue with this approach.

More speed, less friction

Smart Blocks update at the moment of open. That means if your product feed changes or you want to swap in different categories, recommendations, or grids, you don’t need to rebuild templates or slow down production. Merchandising updates apply dynamically, so your team can move faster without sacrificing quality or consistency — which can negatively impact revenue if ignored.

You can feature the right products, offers, or collections inside every email without adding work to the design queue or extending your launch timeline. And because you’re not creating one-off modules or hardcoding changes, QA cycles get shorter too. AI flags potential issues, meaning fewer manual checks, less back-and-forth, and faster time to send.

That’s the kind of speed retail marketers need to keep up with Promotions tab competition.

Measure what actually moves revenue

When you’re sending more emails with dynamic content built into every message, you have more opportunities to test what works, not just what gets opened.

Longitudinal audience testing lets you measure how merchandising strategies perform over time across different customer segments and behaviors. It goes beyond one-off subject line tests or open rates and focuses on the metric that matters: incremental revenue.

With the right testing, you can track how recommendations, categories, or merchandising layouts impact performance and use those insights to refine strategy, not guess based on incomplete data. Here’s why that testing model matters.

Make every message revenue-ready

Smart Blocks help enterprise teams unlock the full revenue potential of every email, not just one-off campaigns. Paired with Smart Banners and Smart Kickers, they give marketers more surface area in every email to deliver personalized, dynamic content inside the Promotions tab.

That means every send becomes an opportunity to feature the right products, drive clicks, and generate incremental revenue at scale, without adding more production overhead.

Request a demo to see how Dimensions can help your brand get started.

In the Promotions tab era, visibility is everything. Only a handful of emails are seen when a consumer checks their inbox, and even fewer are seen on mobile before needing to scroll. If your message isn’t relevant and recent, it’s often ignored.

But, most enterprise retailers have a good idea of which emails perform best. The challenge is getting those messages seen more often without adding more manual work.

Smart Banners™ help make that possible. These dynamic content banners are part of Zembula Dimensions™, our solution for automating real-time personalization across daily enterprise email sends. Smart Banners improve the visibility of your best-performing triggered messages in every email you send with no added production lift or workflow changes.

Don’t let your best content go unseen

Abandoned cart, loyalty updates, and price drop emails typically outperform batch sends. But those triggers only drive results if they’re seen and opened, and that depends on timing and inbox placement. In the Promotions tab era, one missed open means missed revenue.

Smart Banners help solve this problem by ensuring real-time personalized content is in every email. That means even if a customer doesn’t open your abandoned cart email, they’ll still see their cart update in the next promo, newsletter, or campaign you send. The 18% swing shows just how impactful this type of daily personalization can be.

Use customer data to drive revenue

You already have the data — purchase history, loyalty points, and browsing behavior. The challenge is putting it to work without increasing design and production time.

Smart Banners transform real-time behavioral data into dynamic content blocks, personalized for each customer and updated at the moment of open. They use live data to increase the likelihood of engagement and repeat purchases.

For example, you can automatically display a customer’s points balance, upcoming reward tier, or personalized offers tied to their loyalty status without needing manual updates or segmentation. And it’s not just loyalty. Purchase behavior, product views, and engagement history can all feed into dynamic content blocks, including Smart Kickers™, personalized for each customer.

Paired together, Smart Banners and Smart Kickers help you maximize every inch of inbox real estate. Now you’ll have relevant, revenue-driving messaging at the top and bottom of every email. It’s a simple way to make every email work harder.

This is personalization designed to drive conversions and revenue. It’s a key part of the shift away from vanity metrics and toward longitudinal testing that measures performance based on sustained revenue, not single-day spikes.

See how we’ve helped enterprise retail brands like J.Crew generate 41x return on spend by working with Zembula here.

Focus on personalization

Not all personalization is created equal. Swapping in a name or location doesn’t always move revenue, especially if there’s cognitive dissonance, those small inconsistencies across personalization that can take a campaign from positive to negative results. Brands need to ensure they’re using the right data and setup to keep messaging aligned throughout every campaign to ensure transparency in messaging.

That could mean:

• Displaying real-time loyalty point balances
• Recommending recently browsed or highly-rated items
• Promoting time-sensitive offers based on past purchases

Smart Banners and Smart Kickers make this level of personalization simple to create and deploy without overloading your team. This helps brands prioritize content that improves conversions, boosts revenue, and keeps your messages relevant.

The reality is most of your best content is trapped. Even though your best revenue-generating content lives in triggered and journey emails, the majority of enterprise retailers’ email volume is still batch promotional sends.

That’s a massive gap and a missed opportunity.

Smart Banners help close that gap by adding high-performing triggered content into every email. Instead of relying on a one-time open, you can increase the chances that customers see the messages that actually drive revenue.

And in the Promotions tab era, having your best-performing messages more visible is a winning formula.

Make every email work harder

With Zembula, it’s easy to scale the content that’s already working. Smart Banners and Smart Kickers use your existing data and creative to increase visibility and revenue without adding more manual work or slowing your team down.

There’s no new dev lift, no redesigns, and no bottlenecks, just better-performing emails that drive revenue, delivered at scale.

Interested? We’d love to show you how Zembula helps enterprise retailers maximize visibility, relevance, and ROI in the Promotions tab era. Click here to book a demo.

In the Promotions tab era, visibility is everything. Enterprise retailers can’t afford to let their best content go unseen or buried in one-off campaigns. That’s why Smart Blocks™, part of Zembula’s Dimensions™, are built to help you personalize every email, every day — without slowing production or increasing manual work.

Smart Blocks are modular, dynamic content blocks that update in real-time using your customer data. They let you personalize the body of your emails at scale — just like Smart Banners™ and Smart Kickers™ do for the top and bottom.

When used together, these solutions help enterprise retailers increase visibility and relevance and drive more incremental revenue across your daily email sends.

What Smart Blocks do for your emails

Smart Blocks are designed to plug into your existing email templates, automatically pulling in real-time customer data at the moment of open and displaying relevant, personalized information to meet your reader’s needs and interests.

Enterprise retailers can use Smart Blocks to create:

• Smart Hero: Align hero images to the subject line.
• Smart Buttons: Dynamic CTAs tied to product categories or shopping behavior based on a customer’s recent behavior.
• Smart Recommendations: Personalized product recommendations that can combine product suggestions with star ratings, reviews, or back-in-stock data.
• Smart Category Banners: Promotes relevant product lines or brands based on customer’s past purchases.
• Smart Grids: Highlight dynamic merchandising with automated content placement.

Each of these is a Smart Block, and combined with Smart Banners and Smart Kickers, allows you to fully automate personalization in every email you send. These tools deliver 11x-41x return on spend and 17-30% more email revenue.

This helps ensure customers always receive relevant, revenue-driving content without needing to build segmented versions or pause production. In fact, integrating triggered content into daily batch sends can increase visibility and drive measurable revenue lift without increasing send volume.

Tailor every email without rebuilding everything

You don’t need to start from scratch or pause production to personalize at scale. Smart Blocks work with your existing ESP and creative process, helping you dynamically update content across key revenue-driving campaigns.

Now, you can add multiple layers of personalized content to every send. Whether you are driving flash sales, showcasing product recommendations, or highlighting geotargeted promotions tied to local stores or weather, you can do it automatically using the data you already have.

That makes Smart Blocks especially powerful in those critical first 30 days after a new subscriber joins your list. Instead of relying on a welcome journey that may or may not be opened, you can embed that messaging inside your daily sends, ensuring your highest-priority messages get seen early and often.

Plus, because these dynamic content blocks render at open, your team can test content performance over time, not just once. Zembula’s approach to longitudinal testing lets you see which combinations consistently drive incremental revenue — not just vanity metrics.

It’s the same approach J.Crew used to drive a 41x return on spend and scale daily personalization without rebuilding templates or needing additional production support.

Scale personalization without friction

Smart Blocks are built to eliminate the production bottlenecks that typically slow personalization down. Instead of starting from scratch or pausing campaigns to make manual updates, you can add dynamic content to your existing templates and workflows without any extra design lifts.

Each Smart Block is designed to plug into your creative system and update at the moment of open, using the customer data you already have. That means your team can scale personalization without touching code or rebuilding re

It’s been hard to do this at scale without a lot of manual time and effort until now. With the Zembula platform, it’s all done for you. Using the solutions within the Dimensions platform means you don’t have to spend time tweaking code, starting and stopping campaigns, and manually individualizing messages. 

That’s where our system stands out. Every email you send is explicitly tailored to the recipient using the zero-party data they’ve already shared. Whether you’re promoting a new collection, driving urgency with a countdown timer, or nudging a product refill, Smart Blocks help enterprise retail marketers increase visibility and revenue without disrupting production.

More possibilities for better email personalization

When your best-performing content only lives in triggered emails, you’re missing revenue opportunities. Smart Blocks make it easy to surface these high-impact messages across every campaign, both batch and triggered, so more of your content actually gets seen and drives results.

Now, every email is an opportunity to drive revenue without increasing manual work.

Click here to request a demo.  

In the Promotions tab era, getting your best content seen is harder than ever. And, for many enterprise retailers, the content that could drive the most revenue gets buried in triggered journeys — rarely tested, unoptimized, and often unseen.

Smart Blocks™ help change that. These modular, real-time content blocks surface high-performing messages in your highest-volume sends while streamlining your production process.

Personalize every message — automatically

Personalization matters more than ever. But, it’s not always easy to accomplish at scale. If you have a large list, your team doesn’t have the time to manually update content, tweak code, or endlessly segment. 

And even if they do, you want them to use their time for better purposes, creating strategy, improving customer experiences, and generating more conversions.

Smart Blocks plug directly into your existing templates, update at the moment of open, and use data you already have to tailor content to each customer. That means no manual tweaks, additional coding, or slowing down your creative time to ensure consistent branding and QA. It’s done automatically.

Use Smart Blocks to insert personalized:

• Product recommendations
• Category promotions
• Loyalty updates
• Ratings and reviews highlights
• Back-in-stock alerts
• Countdown timers
• Local store or weather-driven content

Because Smart Banners are modular and dynamic, you can use them across batch and triggered emails, ensuring your best-performing content gets seen. And when personalization doesn’t align with the customer’s expectations, it can do more harm than good. Cognitive dissonance in email leads to confusion, mistrust, and reduced performance.

This approach goes beyond personalizing for the sake of it. Instead, enterprise retailers can use data to drive revenue in every send.

Here’s how Smart Blocks™ help take email personalization to new levels. 

Automate personalization without bottlenecks

With Smart Blocks, personalization is automatic. Set your email templates, connect that data, define your display rules, and drop in a single snippet of code.

From there, Smart Blocks update in real-time at the moment of open. No redesigns, manual updates or rebuilds, and no pausing campaigns to make manual adjustments. So you can personalize at scale without interrupting your workflow. Instead, campaigns are automated with real-time updates that help increase visibility and revenue.

Our approach also helps you test smarter. Instead of relying on single-send A/B tests or open rates, we use longitudinal audience testing. That way, you can see which content actually drives revenue across time, rather than guessing or making decisions based on single-day results.

it’s the same approach J.Crew used to scale their personalization across batch and triggered sends, generating a 41x return on spend.

Turn every email into a revenue opportunity

When your most valuable content only lives in triggered journeys, it can get missed. Smart Blocks make it easy to surface those high-performing messages in daily sends, so your best content actually gets seen.

Whether it’s product recommendations, loyalty updates, restocks, or urgent promotions, Smart Blocks help ensure you’re not relying on a single open to drive results. Every email becomes an opportunity to increase visibility and generate incremental revenue — without slowing your team down.

Click here to request a demo and see how Smart Blocks help enterprise retail teams scale personalization, reduce production friction, and maximize ROI in the Promotions tab era.