The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Integrations
Connect with 100+ integrations
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
We know personalization is the standard today. If you don’t have the bare minimum, you’re losing out.
So, brands have begun to look at other ways to mine valuable data to create more complex personalized content for consumers. We know that’s not always easy; marketers want to spend time marketing and learning about customers, not playing around with HTML and tweaking templates.
The answer is out there and can be done with a single pixel.
The possibilities of 1:1 personalization
The data is there and has been for a while. Consumers prefer personalization. That’s fine when you have a small list. But, historically, personalization at scale is challenging.
Segmenting is a good start, but it may not be enough for what customers really want — emails that give them individualized 1:1 content from brands.
Now, imagine trying to do that when you have to spend hours messing around with code and A/B testing. And what happens if something goes wrong? You have to stop the entire campaign, fix it, and start it again.
That’s not exactly the most effective and efficient way to run an email marketing strategy.
How about trying this instead: adding personalization to every email sent? Right now, you may only focus on personalization in a small number of emails, typically triggered or customer journey messages for most brands, that make up a small percentage of total emails sent.
What Zembula helps you do through Smart Banners™ and Smart Blocks™ is dramatically expand your personalization capabilities. For example, instead of only being part of 5% of emails, now you can transfer it to virtually every email. Our customers who are doing that, like Thrive Causemetics, are seeing a 10-17% lift in revenue.
Through the platform, marketers have a variety of Smart Banners™ and Smart Blocks™ to choose from and insert into email templates. That’s the first part. Then, it’s about personalization. Add a snippet of code to the template, hook up your data sources, and then lay out the parameters you want for each banner or block to display.
Then, when your customer opens their email, the pixel calls out our AI-powered Campaign Decision Engine and, within milliseconds, selects the best block or banner (or combination) based on your preferred criteria for display. So your customer sees the Smart Banners™ and Smart Blocks™ that meet your data, allowing for a personalized experience.
That means one customer could see a package tracking Smart Banner™, another has an abandoned cart notification, and another has loyalty points updates. The displayed blocks and banners trigger automatically and at the moment of open.
And you can set the order of importance for your message stack. So if the customer doesn’t meet cart or browse abandonment criteria, they’ll see the following banner they qualify for in the hierarchy.
The benefits to marketers
We know this personalized approach benefits customers, but it also helps make marketers’ jobs a lot easier. With unlimited impressions, it enables the delivery of dozens of different calls to action within each email.
And it allows for multiple clear calls to action in one email. Use a Smart Banner™ to drive your primary revenue-generating CTAs at the top of each email. Then rely on Smart Blocks™ for secondary CTAs such as product recommendations, status updates, and more.
This makes it easy to test and optimize different marketing campaigns. And because it works across different messaging channels, such as SMS, email, and websites, you can feel more confident you’re creating a consistent experience across customer touchpoints.
Now you have a way to send deeply personalized messages, across channels, without disrupting your current processes and extending workflows.
Give Zembula a try today
In the race to grab customer attention, personalization matters more than ever. But finding a way to give customers the personalized content they crave without impacting marketers’ already limited time and energy has been challenging — until now.
Learn how to transform your email marketing with Zembula. Get in touch today, and our experts will set you up with a demo.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
How Personalized Smart Banners™ Can Help Travel Brands Boost Engagement
If there’s an industry where personalization has always stood out, it’s travel. Brands that lean into creating personalized customer experiences often build better customer relationships, leading to more conversions and revenue.
That needs to carry over to email and cross-channel communications — and go beyond triggered messages like confirmations and transactional emails. So even if travel and leisure brands have seen some success in personalization, there are always ways to go further.
So, travel and leisure marketers have the opportunity to deliver a truly relevant experience across interactions and stand out in the industry. Airlines, cruises, and hotels can benefit from personalization — here’s how to do it using Smart Banners™ and Smart Blocks™.
Deliver 1:1 personalization at scale
According to research, 71% of customers expect personalized communication from brands. Personalization in email marketing goes beyond just using a customer’s name in the greeting or subject line. A great way to make marketing emails more personalized is to provide relevant recommendations.
And that’s where Smart Banners™ and Smart Blocks™ come in and offer new levels of personalization. Using Zembula’s Campaign Decision Engine, your customers will get a personalized banner or block (or both) delivered to their email. It turns every email you send into something individualized for every reader.
With blocks and banners, you have the opportunity to encourage multiple actions in every email. First, use the Smart Banner™ as the primary revenue-driving action, such as to book a trip or cash in points. Then use Smart Blocks™ in the body of your email as secondary actions. For example, loyalty points updates, recommended trips, or booking information.
Smart Banners™ and Smart Blocks™ work hand-in-hand to offer deep personalization in every email you send. It helps build a better relationship with your customers and encourages action.
Add more personalization to your travel emails
There are many ways travel and leisure brands can start incorporating more personalization in emails, especially outside triggered messages. With Smart Banners™ and Smart Blocks™, you have dozens of opportunities to engage with your readers and drive more clicks and conversions.
Here are a few examples to check out.
Many travel brands rely on points and miles to build loyalty programs. So there are many ways to use Smart Banners™ to communicate personalized messages. One is letting customers know when points are about to expire.
Use a Smart Banner™ to give alert qualifying customers to partner offers. One example? Let them know they can grab a great deal on a rental car while traveling.
Many travel companies let customers use their points towards purchases, such as airline tickets, hotel rooms, rental cars, and room upgrades. Use a Smart Banner™ to highlight this personalized deal to your customer.
Location data is another way to personalize messaging for customers. For example, if you know they have a preferred airport or travel destination, use a Smart Banner™ to highlight deals.
Starting to get the picture?
With deep personalization, your travel brand can go beyond generic emails. Instead, your customers can expect that every time you send them a message, it will be personalized for their needs and interests.
It’s an amazing way to start building a long-term relationship with your readers.
Give Zembula a try
Get in touch if you want to learn more about how Smart Banners™ and Smart Blocks™ let you personalize your messages at scale. One of our email marketing experts will set you up with a demo.
From there, take the Zembula platform for a spin and see how it can help transform your emails. We know you’ll see endless possibilities for email personalization.
Click here to request a demo today.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
How Smart Banners™ Automatically Update Lottery Jackpots
That means email marketing. But, traditionally, that doesn’t mean it’s not without challenges. The lottery is fast-paced and frequently updating, especially for big jackpots like Mega Millions and Powerball.
If consumers don’t have an accurate read on the latest jackpot or key dates, it can deter participation and reduce trust in the brand. So, there needs to be a better solution.
The good news is there is one, Smart Banners™. Here’s how lottery brands can use Smart Banners™ to ensure jackpot information is correct — without spending hours manually updating emails or code.
Why timeliness is critical for lotteries
The lottery market is vast and growing. Estimates are it will rise by nearly $30 billion between 2021 and 2025, with year-over-year growth of 5%. Right now, almost every state is running at least one lottery. So reaching those customers with accurate and up-to-date information is incredibly important.
For many customers, the attraction to the lottery lies in the jackpot information. As it starts rising, a lottery will get more interest and engagement. That makes it a critical part of brand strategy. So how do you ensure that you provide customers with the most accurate information on jackpots?
And most importantly, how do you communicate that information without disrupting workflows? If the update process is manual, there’s a lot of room for human error, leading to incorrect jackpots displayed to customers.
Scaling may be an issue too. As more state lotteries add second chance lotteries or other programs into the mix, spending valuable hours tweaking code and updating data means a lack of flexibility. It’s difficult to make quick changes or send out last-minute updates, limiting message reach and effectiveness.
Smart Banners™ to the rescue
These were questions the Virginia Lottery faced. The marketing team wanted to find a way to automatically keep customers up-to-date on Mega Millions and Powerball jackpots without disrupting workflows and adding to their processes.
Smart Banners™ helped make the difference. The team used Smart Banners™ to automatically keep customers in the loop on important lottery dates and jackpot information. It helped reduce manual uploads and streamlined information sharing, which created a better customer experience.
Learn more about how the Virginia Lottery uses Smart Banners™ in its email marketing.
With Smart Banners™, it’s easier than ever to personalize emails at scale. Once inside the Zembula platform, it takes a few simple steps to get up and running.
Pick out your preferred templates.
Connect your data sources from your email service provider and CRM.
Add a snippet of code to your emails.
Set the parameters that determine which messages display to readers.
And then you’re ready to go.
Zembula’s AI-powered Campaign Decision Engine runs through your data and, based on your parameters, automatically picks and displays the best Smart Banner™ for your reader. The same process applies to Smart Blocks™, too, allowing for personalization in multiple parts of every email you send.
And every email updates at the moment-of-open, not send. When your readers open your emails, they’ll automatically see the most up-to-date information. No need to pause campaigns to make tweaks or manually add images.
So, you could have a Smart Banner™ displaying key dates for an upcoming Powerball jackpot at the top of your email for your primary call to action. And then, within the body of the email, a Smart Block™ that displays information on second chance jackpots or the local store a customer can buy tickets, helping drive secondary engagement.
Hit the jackpot with Zembula
If you’re a lottery brand that wants to replicate the success of the Virginia Lottery with Smart Banners™ and Smart Blocks™, we’d love to help you transform your emails.
Get in touch today for a demo, and we’ll walk you through how the Zembula platform can make a difference.
Click here to request a demo.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
How Zembula’s Smart Banners™ Helped Hat Heaven Deliver Personalized Customer Experience and Boosted their Revenue
Hat Heaven is a family-owned and operated retail and eCommerce shop that sources and creates a wide range of unique caps. The company also works to design and curate hats that can’t be found anywhere beyond its online shop and brick-and-mortar store in the South Bronx, New York.
With over thirty years of retail experience serving customers, Hat Heaven wanted to bring its distinctive eye for design and outstanding customer service to a successful eCommerce storefront.
Most importantly, the Hat Heaven team needed to find an easy way to deliver a personalized and streamlined customer experience. They found exactly what they were looking for with Smart Banners™.
Here’s what happened.
The challenge: Increase customer lifetime value and take advantage of data to build brand loyalty
In today’s digital age, businesses constantly look for new and innovative ways to reach their target audience and boost engagement and conversions.
A big part of that is tapping into data. With eCommerce storefronts, retailers have the opportunity to learn about their customer behavior directly from the items they browse and buy.
Here are some key stats:
83% of consumers will provide their data to get more personalized experiences from brands.
77% of consumers have bought from, recommended, and paid more for products and services from brands that provide a personalized customer experience.
88% of consumers think their customer experience is just as important as the product.
It goes to show that personalization and customer experience are critical to success. However, the results are mixed. While 85% of brands think they are offering a personalized experience, only 60% of consumers agree.
It’s critical to do what you can to close the gap. And that’s exactly what Hat Heaven has set out to do, give a great personalized customer experience, both online and in person.
The solution: Implement Smart Banners™ to tie in with campaign objectives
As with many retailers, Hat Heaven uses a few key email marketing campaigns to help boost clicks and conversions. So, it was a no-brainer to focus on those and create personalized Smart Banners™.
Hat Heaven implemented Smart Banners™ on a few different campaigns, including:
This AI-powered tool runs through the display boundaries set by the marketing team and then only shows banners that meet the requirements. So, the process is automated and easy. The team at Hat Heaven didn’t need to stop and start campaigns or run a ton of A/B tests to see what customers would respond to most.
The decision engine determines the best-performing banner within milliseconds.
The results: Increases in click-through rates and revenue
After running emails featuring personalized Smart Banners™, Hat Heaven saw results. There was nearly a 3% increase in click-through rate and a 9.16% lift in revenue in emails using Smart Banners™.
Zembula’s Smart Banners™ and Smart Blocks™ workes seamlessly with Hat Heaven’s existing marketing stack, from email service providers to loyalty tools, so integration is simple.
Now, with Smart Banners™ in place, Hat Heaven’s team can feel confident they are giving their customers the most up-to-date information about their accounts and improving their overall experience.
Plus, with retail and eCommerce shops, the better a customer feels about the communication they receive from brands, the more likely they are to keep buying and less likely to return products.
Learn more about Zembula
We’d love to chat if you want to see how your brand can start seeing the same kind of click-through and revenue boost in your emails.
One of our email experts will learn about your brand and show you how Zembula can improve your customer experience, build loyalty, and generate more engagement.
Get in touch with us today, and we’ll set you up with a demo.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
