5 Types of Emails You Should Be Sending
There are tons of different types of emails you can send out to your readers; you probably already know that.
But the reality?
Well, that might be slightly different.
It’s pretty easy to get a weekly newsletter out, but when it comes to setting up other campaigns or trying to decide what exactly to send, things can get a bit more complicated.
Here’s the thing though, there is a ton of value in these other types of emails. They can still be used to educate your customer, motivate them to take action, and build trust with you.
So if you haven’t been focusing too much on these other types of emails, now is the time.
These are the emails you should include in your email marketing mix.
1. Welcome email
Your welcome email should go out within the first 24 hours after someone joins your mailing list. Ideally, this number should be a lot closer to just a few hours.
What is in the welcome email is all in the name. You’re welcoming this new reader to your business, and you’re telling them what’s happening next. So this could be the spot where you say, every Monday at 11 am you’ll get our newsletter and every Friday we send out special offers.
A lot of companies also include things like discounts, coupons, whitepapers, guides, etc., in this welcome email too.
It just sets the stage for building the foundation of your relationship.
That brings us to…the newsletter!
A newsletter is a regular update that lets your readers know what’s happening with your company, store, industry, and more.
Now, when it comes to newsletters, what matters is making your newsletters interesting. A lot of newsletters follow a similar format or style, but there are some that jump out to readers and get shared a ton.
These newsletters usually have something in them that makes the subscriber feel special. They are getting some insider information or out of the box tactics that they won’t see anywhere else.
3. Reactivation email
Over time, lists get stale. That’s the way it goes for pretty much any business out there.
But, that doesn’t mean it has to stay that way. With so many emails pouring into our inboxes every day, it’s easy to have a few fall between the cracks.
Reactivation emails help try and fix that problem. Send these emails out to that portion of your list that hasn’t engaged with your emails after a set amount of time.
The goal here is to spark interest and remind people why they loved you in the first place.
This is a perfect spot to think about using interactive content because it’s a great way to stand out from the crowd and get readers actively engaging with the email you sent. That makes them more likely to get back into the mix.
One of the best ways to understand what’s going on in the mind of your customer or reader is to ask them.
Simple as that.
That’s where survey emails come into play.
Survey emails can be a vital tool for marketing because you can learn so much from them. Here’s where you can use them:
- Ask customers how they would rate a product or service they bought
- Ask people who didn’t convert why they didn’t buy
- Ask readers what they’d like to see more (or less) of on your site
- Ask readers or customers to rate your business or brand
- Ask customers if they’d be willing to recommend you to others
All of that is incredibly valuable information you can use in other areas of your marketing as well. Use that data to improve your check out process, offer new services, or improve your website copy — just to name a few.
5. Surprise and delight
Have you ever opened up an email from a brand only to discover they’ve given you a special treat?
It could be a bonus coupon or discount or a free guide or free shipping or 15-minute strategy session, there are tons of small things you can offer that won’t impact you all that much but can impress your reader.
Chances are, something as seemingly small as a coupon for a free cup of coffee can end up establishing a real sense of loyalty with your customer.
These sorts of things start to build positive feelings with your readers and, more importantly, keeps establishing that base of trust that’s so important in an email dependent relationship.
So don’t be afraid to send these out from time to time, and track to see what gets a good response.
See the power of email?
These five types of emails are going to put you in a great spot. You’ll be able to have more insights into the mind of your readers, get their feedback, surprise them with cool stuff, and improve your open and conversion rates all at the same time.