The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Integrations
Connect with 100+ integrations
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
3 Tips to Help Boost Your Email Marketing Conversion Rate
Email marketers pay a lot of attention to data, but one metric that stands out is conversion rate. Your email marketing conversion rate is one way to determine how effective your emails are — the more people taking action, the better.
Plus, a solid conversion rate can also add to the bottom line. The more people you’re convincing to buy your products, the more money you will make over time. So, you can see how important it is, but a ton of brands still struggle with conversion rates.
They get a steady stream of new subscribers into the funnel, send out a few standard emails, and then…crickets. Here’s the good news, it doesn’t have to be that way. You can do things to boost your conversion rates.
We have a few ideas to help.
Send personalized emails
You’ve heard the mantra over and over; personalization matters more to customers today than ever. But are you including advanced personalization tactics in your current email strategy? You need to go beyond just a name when it comes to personalization.
That means including personalized content and recommending products to customers based on their likes and interests. If you’ve got a loyalty program, send those customers personalized offers. And tap into location data to send emails based on weather data for where they live.
One tool that can help you is Smart Banners™. These use your customer data and the parameters you set to include personalization in every email you send. This can help improve not just your message visibility but variety too. Customers can get an assortment of personalized messaging to meet their needs and interests.
Use your data
Don’t let yourself sit in the dark. You’ve got more data about your customers at your fingertips than ever before. So use that to improve both your content and your emails. And if you aren’t sure? Ask them!
Emails today should be a two-way street with your customers. Don’t talk at them. Instead, engage them. Ask them what they want to see, what they are interested in, their likes and dislikes, and so on.
When you get that sort of data, you can flip it around and send your customers emails that are hyper-personalized and speak directly to them. That can motivate them to start clicking. And when they do, you get even more data to use again.
Make it easy to click
A critical part of the conversion conversation is the call to action. Sure, it’s basic information, but you need to make sure you have a clear and strong call to action that makes it really easy for your customers to click. You’d be surprised how often that part is skipped!
Something else that ties into having a solid CTA is making your email interesting and engaging from the start. It’s impossible to get someone to click if they aren’t even opening your emails to start. So, you need to get your emails out of a rut and make them something customers are excited to check out.
Here’s another place where Smart Banners™ can make all the difference. By choosing from well over a dozen different banners, you can feel confident that your emails will always come across as interesting and timely, not stale and boring. And as an added bonus, banners have a built-in CTA button.
Get more information today
Are you ready to boost your email marketing conversion rates? We can help you improve your emails, offer more personalization, and get your customers engaged again.
It’s easy to get started. Just get in touch. We’ll set you up with a demo and walk you through some ideas about how you can make a real difference in your numbers.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
4 Reasons Why Zembula is easier to use than Movable Ink
Email personalization isn’t always easy. In fact, it can be downright frustrating! When your data is all over the place, normalizing it into a usable form is challenging. And finally creating bulletproof content is impossible without the right solutions.
That is why solutions like Zembula or Movable Ink were created — they help address these challenges and bring the power of personalization to more brands than ever before. And while Movable Ink may have come first in this endeavor, they certainly may not be the best or easiest to use!
Zembula is so much easier to use than Movable Ink in many ways. We are going to walk you through a few key ones right now.
1. No code is needed on your website to drive any use case.
Since Zembula has more sophisticated data capabilities, we don’t need you to install any tracking code on your site. These tracking codes have the potential to slow down your site. You will want to avoid these at all costs!
2. No stacking pixels to serve multiple use cases.
Zembula has a sophisticated Campaign Decision Engine which means a single pixel can deliver any of thousands of messages you create in Zembula’s platform. Stacking pixels could create gaps in your email design and increases the complexity and the chance of error.
3. No swapping email code.
Zembula allows you to make changes to your content without changing your email code. You can just upload a new design that’s attached to your snippet in our platform and that change will be reflected in your email.
Zembula’s campaign decision engine removes the dependency of your content on the merge tags within the image URL. Instead with Zembula, all you need to include in the merge tag is a customer uid or email address.
4. Zembula is a self-service platform.
Zembula’s platform is sophisticated and allows you to do anything a Zembula employee can do within the platform. There’s no hidden functionality that requires custom code or developer help to create integrations.
Learn what Zembula can do for your email marketing
If you would like our help we have a dedicated services team for content and campaign creation on hand to help you with anything you may need!
Email personalization is hard, but there are people out there that know how to help. Finding the right solution for your company is integral to your success and being able to accomplish things easily should be a top priority.
Reach out today and see how we stack up to Movable Ink. We’d love to set you up with a demo and walk you through it!
Cheyenne Miner
Director of Marketing
Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.
Creative Ways To Use Animation and Personalization
6 Ideas to Make Your Emails Living, Breathing Messengers
So many promotional emails look so similar. At best, there’s an intriguing but static dominant art element. At worst, it’s yet another wall of text. Either way, your typical brand doesn’t exactly set the world on fire with their emails.
When you consider how many promotional emails the average consumer receives every single day, it’s easy to understand how same-ol’, same-ol’ gets deleted quickly.
But then there’s animation. That dynamic, far-under-utilized tool that can add actual life to an email. And better still, there’s personalized animation. We’re talking about taking that movement and making it relevant to a specific individual. And while it sounds difficult to pull off, you might be surprised to learn how easy it actually is.
You have the power to completely transform your email’s effectiveness. Instead of sending boring messages that look the same as everyone else’s, you can bring your emails to life with 1:1 animation. Use your data to create sophisticated, highly engaging, personalized animations, and start adding them to all of your emails.
Remember: if your email doesn’t move, it’s dead.
Bring Your Emails to Life
Zembula is the first platform that lets you animate your data. Combining this tool with your creativity leads to endless possibilities.
For example:
Show movement: Tracking information is nice, but what if you showed an animated truck driving from your warehouse across a map to your customer’s city? You don’t think that would get their attention?
Countdown timers: Instead of just telling your customers about an upcoming sale or promotion, envision the power of a dynamic, animated, live countdown timer that ticks down the days, hours, minutes and seconds until your customer’s opportunity. Talk about building anticipation!
Loyalty: Tell a story with loyalty points or membership tiers. Use animated graphs that draw attention and drive action.
The big reveal: Don’t just announce a product, or sale, or special offer with a plain headline. Instead, use animation to create something unique where an image slides open or flips to reveal the special piece of news.
What’s in a name? Want to hyper-personalize your emails? Add a little bling to the name of the customer you’re addressing. You could include a pulsing name at the top of your email that’s sure to draw attention.
How It Works
Zembula’s content builder lets you drag and drop your way to personalized animations. Connect any data source and easily drop your content into your email template, then control that content from the platform. Zembula serves as the bridge between your data and your creative marketing.
The animations are lightweight gifs that load easily and work with almost all email platforms. And if you run into a system that will not support an animated gif, you can display a conventional live image in its place.
If you’re ready to bring your data to life and to deliver unique, deeply personalized content in a way that none of your competitors are doing, chat with us. Zembula has multiple types of images at different prices per impression.
Marc Sheforgen
Marc Sheforgen writes email service provider content for Zembula. Beyond that, he’s all about parenting, coaching kids, record collecting, travel, and adventure. If it’s fun, he’s for it.
