How Personalized Smart Banners™ Can Help Travel Brands Boost Engagement
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If there’s an industry where personalization has always stood out, it’s travel. Brands that lean into creating personalized customer experiences often build better customer relationships, leading to more conversions and revenue.
That needs to carry over to email and cross-channel communications — and go beyond triggered messages like confirmations and transactional emails. So even if travel and leisure brands have seen some success in personalization, there are always ways to go further.
So, travel and leisure marketers have the opportunity to deliver a truly relevant experience across interactions and stand out in the industry. Airlines, cruises, and hotels can benefit from personalization — here’s how to do it using Smart Banners™ and Smart Blocks™.
Deliver 1:1 personalization at scale
According to research, 71% of customers expect personalized communication from brands. Personalization in email marketing goes beyond just using a customer’s name in the greeting or subject line. A great way to make marketing emails more personalized is to provide relevant recommendations.
And that’s where Smart Banners™ and Smart Blocks™ come in and offer new levels of personalization. Using Zembula’s Campaign Decision Engine, your customers will get a personalized banner or block (or both) delivered to their email. It turns every email you send into something individualized for every reader.
With blocks and banners, you have the opportunity to encourage multiple actions in every email. First, use the Smart Banner™ as the primary revenue-driving action, such as to book a trip or cash in points. Then use Smart Blocks™ in the body of your email as secondary actions. For example, loyalty points updates, recommended trips, or booking information.
Smart Banners™ and Smart Blocks™ work hand-in-hand to offer deep personalization in every email you send. It helps build a better relationship with your customers and encourages action.
Add more personalization to your travel emails
There are many ways travel and leisure brands can start incorporating more personalization in emails, especially outside triggered messages. With Smart Banners™ and Smart Blocks™, you have dozens of opportunities to engage with your readers and drive more clicks and conversions.
Here are a few examples to check out.
Many travel brands rely on points and miles to build loyalty programs. So there are many ways to use Smart Banners™ to communicate personalized messages. One is letting customers know when points are about to expire.
Use a Smart Banner™ to give alert qualifying customers to partner offers. One example? Let them know they can grab a great deal on a rental car while traveling.
Many travel companies let customers use their points towards purchases, such as airline tickets, hotel rooms, rental cars, and room upgrades. Use a Smart Banner™ to highlight this personalized deal to your customer.
Location data is another way to personalize messaging for customers. For example, if you know they have a preferred airport or travel destination, use a Smart Banner™ to highlight deals.
Starting to get the picture?
With deep personalization, your travel brand can go beyond generic emails. Instead, your customers can expect that every time you send them a message, it will be personalized for their needs and interests.
It’s an amazing way to start building a long-term relationship with your readers.
Give Zembula a try
Get in touch if you want to learn more about how Smart Banners™ and Smart Blocks™ let you personalize your messages at scale. One of our email marketing experts will set you up with a demo.
From there, take the Zembula platform for a spin and see how it can help transform your emails. We know you’ll see endless possibilities for email personalization.
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