The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Integrations
Connect with 100+ integrations
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
If you’ve spent any amount of time creating emails, and chances are if you’re reading this blog post — you have, then you know how important it is to have flexible tools. It can mean life or death for your campaign KPIs!
Because the more data you can use and the more customizations you can make to your content, the better your emails perform! All these things make for a better customer experience and increase CLTV (customer lifetime value).
Luckily many tools can help you personalize your emails, but which one is the most flexible? For a while, Movable Ink was the top choice of marketers, but now, marketers that are looking to innovate in the email personalization space have turned their attention to Zembula.
Let’s look at some of the reasons why marketers choose Zembula over Movable Ink when it comes to flexibility.
1. No stacking pixels
This is probably the number one reason Zembula is so flexible.
You don’t need to add individual pixels for every piece of content that could occupy a block within your email. Instead, you just need one pixel, and it can control any number of content blocks.
You control their display in our platform by setting rules, and our Campaign Decision Engine ensures everyone gets the exact right message at the right time.
2. No need to manually update email code when you want to make a change
Zembula is set up to make changes to content remotely.
You only need to place a snippet of code one time, and you can change the content from our platform.
Then, you can schedule content and automate it with ease. It also diminishes your need to test when you want to make changes since you aren’t messing with code.
3. You don’t need any code on your website to drive any use case
This means you can accomplish any use case, including abandoned cart and browse abandonment, without adding additional code snippets to your site that could slow it down and impact customer experience.
It also saves you time and frustration by getting rid of the need to always work with your development team before getting your campaigns up and running.
4. You can do it yourself — no hidden functionality that requires development
We don’t build custom apps for you.
Everything we can do, you can also do in our platform. Our integrations are set up easily, and you don’t need a developer to understand how it works.
This makes it easy for you to take charge of your content and make as many changes as you need whenever you want. No waiting around for someone to help.
The benefits of flexibility
Being flexible is a huge benefit when you are trying to beat out the competition for wallet share. You need tools on your side that empower you, not hold you back.
Zembula can help you take back control of your email content and data. Our brands are some of the best, most innovative, and flexible out there!
To learn more, click here, and we’ll set you up with a demo.
Cheyenne Miner
Director of Marketing
Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.
How Smart Banners™ Help You Display Personalized Messages Automatically (and Why it Matters)
Ever walk into one of your favorite stores, get greeted by name, and find everything you want to buy ready and waiting for you on the shelves? It feels good, doesn’t it, knowing you’re getting that extra personalized treatment from the start.
That sort of customer experience used to be common, and while shopping online and using eCommerce stores makes things easier, some of that personalization got lost along the way.
But not anymore.
It used to be a dream for marketers to take the level of 1:1 personalization you’d get at your local mom-and-pop shop and scale it to thousands of customers. Now, with Smart Banners™, you can.
The campaign decision engine at work
If you want to send anything remotely personalized, marketers know that means segmenting and testing…and segmenting your list. That takes time and energy, and if you have a lot of cross-over, your dashboards may be a never-ending scroll of various segments and A/B tests.
All you need to do is hook up your data sources to the platform. Add a snippet of code into your templates, and set your customer parameters. For example:
The customer who has items left in their cart gets an abandonment banner.
The customer who just ordered gets a shipping tracking banner.
Customers who need re-engagement can get a discount, flash sale, or a special event at their local store.
If someone on the list doesn’t meet any parameters, the banner shrinks to an invisible pixel.
All that sorting and personalized messaging is done for you.
Personalization is the name of the game
We know this. The data shows it. So, finding ways to stand out from the competition often means leaning more into providing your readers with personalized content and messaging.
You may get ignored if you don’t have a way to do that at scale. Smart Banners™ offer an individualized experience to your customers that engages them and drives more action — which, in turn, helps boost revenue.
It worked for Thrive Causemetics. The beauty brand partnered with Zembula to add Smart Banners™ into their email campaigns and saw a 10% to 17% lift in revenue on emails that used personalized banners.
With over a dozen options in the message pool, you have plenty of options to add to the mix for unique personalization strategies.
Don’t forget about customer experience
Another huge factor driving customer engagement is the experience they get interacting with your brand. Today, this goes beyond just shopping in-stores or online; you need to think about the omnichannel experience.
Customers want a consistent experience from your brand regardless of how or where they shop. So you need to be able to use email personalization to compliment some of your other channels, too, from social to SMS marketing.
City Mattress used Zembula’s Smart Banners™ to help them achieve their goal of providing a better customer experience through personalized emails. And it worked.
Through a targeted message pool of Smart Banners™ on non-sales emails, City Mattress has seen the emails with banners were their top-performing, increasing customer engagement and improving their experience.
A winning combination
Finding ways to stand out in an increasingly competitive marketplace is challenging. But, taking an approach that benefits both your customers and your brand can help you get there, and using Smart Banners™ is a way to do it.
With more personalized content, engaging emails, and improved message visibility, you can ensure your most critical messages have staying power. And, by adding more dynamic emails to your campaigns, you’ll be able to learn more about your customers, which helps you deliver better and more personalized messaging.
Get in touch if you’re ready to do more with your emails, improve your customer experience, increase engagement, and drive revenue. We’d love to set you up with a demo and show you how you can make the Zembula platform work for your brand.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
There’s no denying the explosion of online shopping. It goes beyond eCommerce. Retailers also rely on their online stores to drive customer engagement and conversions.
In a world of omnichannel marketing, the in-store and online experiences tie together. And having the opportunity to shop seamlessly from either is something consumers want.
But that doesn’t mean you don’t want customers to only shop online. The in-store experience is still vital for consumers. And increased foot traffic can help drive revenue.
Email can do more than point your customers to your online store. It can help get customers back to your shop. Here’s how.
Offer reservations for special events
One way to get customers to your stores is to invite them. Having special events, even if they are small, can help boost traffic to your store. Use a dynamic personalized email that includes a Smart Banner™ to drive more reservations.
Is the big game this weekend? Let your VIP customers snag reserved seating ahead of time, so they don’t have to wait at the door. Retailers can do the same. Send emails with times for customers to set appointments for special in-store events.
Feature exclusive in-store promotions
Another area to focus on is your best customers, loyalty program members, and other VIPs. Look at your data and find your most frequent customers.
Send them a flash sale or exclusive in-store promotion email and let them know it is only for your best customers. People love to get treated like VIPs. It can be just enough to get them to your store. Another approach is to have a sale or promotion and offer a special gift or discount for those who buy in-store.
Celebrate customer milestones
Most brands collect some data on customers. But even if you aren’t actively doing it, you should be able to get at least two key pieces of information: when your customers first became customers and the local stores where they shop. If you have more data, personalize emails by highlighting when they’ve hit milestones like the number of items purchased or membership savings.
Using that data, creating a happy anniversary campaign to head to their local store and get a coupon, gift, or deal is easy. With location data, you can do a lot with Smart Banners™ and Smart Blocks™ to drive traffic to the customer’s nearest store.
Offer in-store pickup
Over the last few years, buying online and picking up items in stores has gained a lot of steam. There’s no reason not to take advantage of this practice and keep it going into the future since some people do keep buying once they are in-store.
Another approach is to use it during the tail ends of popular holidays and shopping seasons. As it gets closer to the holidays, let customers know they can avoid the mad rush or high shipping costs by coming to their local retailer and grabbing what they need.
Highlight the nearest store
Let’s face it; sometimes, buying something online is easier. But that’s not always the case. Your customers may love your eCommerce shop but not realize they have a brick-and-mortar location nearby. So, let them know they can in every email you send.
From the moment your customers first sign up for your list, make sure they know about their opportunities to shop online and in person. Use a Smart Block™ that pulls in geolocation data to showcase a map of each customer’s nearest store in their emails.
How Zembula can help
Email is a critical part of any marketing strategy, and we can help you make it easier than ever to connect with your customers on a personal level. That can help improve your customer experience scores, build trust, and generate more revenue.
If you want to see Smart Banners™ in action and how they’ve helped brands just like yours, check out our latest guide. In it, you’ll learn tips and tricks for getting the most out of Smart Banners™.
Click here to get your copy of The Email Marketer’s Guide to Smart Banners™.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
