Combine Smart Banners™ and Smart Blocks™ to get more from every send

The Promotions tab has reshaped how customers engage with email. Batch sends are still critical, but enterprise retailers can’t rely on timing or volume alone to drive performance. When visibility matters more than ever, to stand out and generate revenue, every email needs to include personalized content that’s built to convert.

That’s where Smart Banners™ and Smart Blocks™ come in. Used together, they help enterprise retailers increase visibility, scale personalization, and turn both batch and triggered emails into consistent revenue drivers.

Double down on personalization

Smart Banners (and Smart Kickers™) work alongside Smart Blocks. They’re built to work together. They give retail marketers multiple, high-impact opportunities to personalize every email while reducing manual workloads and streamlining production.

Smart Banners live at the top of every email and are typically used to drive action: think abandoned cart reminders, shipping updates, or loyalty point alerts. Smart Blocks, by contrast, appear within the body of the email and are perfect for merchandising — personalized product recommendations, category modules, and promotion grids.

These personalization products are powered by Dimensions™, our platform for automating real-time personalization across batch and triggered email sends. Once added to your existing templates, these dynamic modules pull in live customer data and update content at the moment of open, so every email feels current and personalized without slowing your team down.

Drive conversions and merchandise at the same time

Combining Smart Banners and Smart Blocks in one email gives you a clear path to do more with every send. Use the banner to drive urgency. For example, reminding customers about their abandoned cart with the product image, rating, and clear call to action. Then follow it up with a Smart Block that highlights relevant product recommendations based on their browsing or purchase history.

This approach is a low-effort, high-impact strategy. The top of the email delivers a conversion-focused trigger, while the body reinforces it with personalized merchandising content.

And it happens all automatically, without creating new templates or launching multiple versions. Whether the message is batch or triggered, your customers see real-time, data-driven content that’s built to convert.

See how we’ve helped enterprise retail brands like J.Crew generate 41x return on spend by working with Zembula here.

Built for how customers actually read email

In the Promotions tab, visibility is limited. And attention is short. Some customers only see the top of the message, while others scroll straight to the middle or the bottom of the email. That’s why using a combination of Smart Banners, Smart Kickers, and Smart Blocks in the same email works so well.

Visibility matters because customers can’t act on what they don’t see. In the Promotion tab, where most marketing emails now land, even your best-performing content can get buried beneath the fold or overlooked entirely. If personalized messages aren’t placed where they’re likely to be seen (in more than just triggered emails) you’re missing revenue opportunities — no matter how strong the offer or creative may be.

With this approach, you’re creating multiple, strategically placed opportunities to drive action and increase revenue. This bookend approach increases the likelihood that your highest-performing content gets seen, no matter how the reader engages. And because all modules pull from live data, your message stays relevant, even if the email was sent hours or days earlier.

Do more with every send

Smart Banners and Smart Blocks work together to help enterprise marketers turn every email into a high-performing, personalized experience without increasing creative lift. Whether you’re sending a batch campaign or a triggered message, this approach helps maximize visibility, reinforce key offers, and drive incremental revenue.

Request a demo to see how combining real-time modules can help you get more from the emails you’re already sending.