The Benefits of Email Personalization for eCommerce Businesses

We all know email marketing is crucial for eCommerce businesses. Without a storefront, you only have a few channels to reach your potential customers. And email remains the strongest of them all. 

But, not all email marketing strategies are created equal. With the rise of eCommerce, more and more people are shopping online. They have thousands of choices, so you need to stand out from the competition. And email personalization is the way to increase engagement.

Here’s why it matters so much and the benefits it can offer to your eCommerce brand.

Boost engagement

Getting more clicks, conversions, and revenue from email marketing is the holy grail. So anything you can do to drive action and engagement helps move the needle. 

That’s where personalization stands out. Personalized emails are more likely to capture your subscribers’ attention because every email you send is individualized on a 1:1 level to them. Use it to create a tailored email experience highlighting their interests, preferences, purchase history, and loyalty points. 

Doing that can help capture attention, improve engagement, and get more clicks. 

Provide a better customer experience 

Customer experience is everything today. If you’re not offering shoppers unified and consistent messaging across your brand’s channels — from email to SMS — you risk losing them. 

Personalization lets you deliver targeted, relevant, and timely messages to your readers. Send them product recommendations, personalized offers, loyalty updates, and other tailored messaging to help improve their experience. For example, use a Smart Banner™ that shows loyalty members how they can use their points to pay.

If you want your subscribers to feel more valued as you build a better long-term relationship with them, then personalization is the way to go.

Increase revenue

Something we have found from chatting with our amazing clients throughout 2022 is that emails with personalized Smart Banners™ drive a 10-17% boost in revenue over emails that don’t have the banners. That’s a significant increase, so imagine how implementing personalization can do for your brand.

Our client Makeup Cartel uses a six-banner selection, and beyond shipping updates, all are focused on revenue-driving actions. Their customers can click to complete a purchase, add items to carts, and claim rewards. This is a perfect setup for eCommerce brands looking for a simple approach to email personalization that directly drives revenue.

By tailoring your email marketing campaigns to individual customers and using revenue-driving Smart Banners™, you can optimize the effectiveness of your promotional efforts and drive more sales.

Get data-driven insights

Marketers live in a world of data today. And it’s often difficult to find the signal in all the noise, especially when you’re running an eCommerce shop and don’t have in-store data. But when you do get the right information, it can make connecting with your customers and sending the right messages so much easier. 

That’s where performative personalization comes into play. This is email personalization that goes beyond the basics, it uses real, actual, data-driven insights to help drive messaging and send content more likely to result in revenue-driving actions. 

When you have the right combination of shopping and behavioral data and personalization, it’s easy to send emails that customers love to get and are excited to engage with. 

Tap into the benefits of email personalization 

If you manage an eCommerce brand and want to do more with your emails, add personalization, improve customer experience, and boost revenue, we can help. 

And the best part? With the Zembula platform, it’s easy. Everything is automated, so you don’t have to spend hours tweaking code, starting and stopping campaigns, or manually trying to personalize messages. You can speed up your processes and workflows while sending better, more personalized emails. 

Sound good? We thought so. To learn more, get in touch and request a demo. One of our experts will walk you through the platform and how you can crush your goals.