How to Make Your Emails Interactive and Personalized
Engage. Interact. Delight. Drive action.
These are all the things every marketer hopes to get out of email campaigns. In most cases, it’s easier said than done.
It’s hard to create emails that capture all of that without spending tons of time developing ideas, running dozens of A/B tests, and coding email templates that don’t involve time and the IT department to tweak.
You can get so caught up trying to get the right coding and data that the message can get lost in the shuffle. Here’s the good news, Zembula can help make the difference and get your emails looking good while driving action through personalized messaging.
When you get a great-looking email, it stands out from all the generic stuff in your inbox. But, creating those templates are hard. There’s often a lot of work and coding that goes into the back end.
So it’s all good. Until you want to make one small tweak, then you might have an issue. If you play around with the code, something could break, turning your eye-catching email into a mess. The other option is to wait for IT or someone with the technical know-how, but then again, you’re waiting.
With Zembula, you don’t need to be an expert to create eye-catching email templates. It’s a drag and drop WYSIWYG system, all you need to do is copy and paste a snippet of code, and you’re good to go. That saves you a ton of time when getting your emails set up.
Today, personalization is the name of the game. Your customers want it, and you need to deliver. Otherwise, you could get left behind. So how should you step up your game?
With image personalization, check out the example below:
At the top of the email, the Smart Banner personalizes content to the reader and gives them an update about a sale. They can also click right from the CTA and go to the sale page.
Next, take a look at the Smart Block. An animated poll helps drive the reader to engage with the email and take action. When they click on their favorite activity, they can go right to the page featuring products based on the activity they picked.
Smart Blocks give you a ton of different ways to start adding more personalization to your emails. Use them to highlight featured products, show customers their loyalty data, promote flash sales, and more. There are endless possibilities.
Personalization + kinetic emails = a winning formula
Now, let’s kick it up another level.
You’ve got image personalization. Now let’s make it interactive, right from the inbox. That’s the benefit of personalized kinetic emails.
Here’s another example:
With this example, you can swap out the Smart Blocks into something super personalized and interactive. The reader can click between product categories from within their email and get star ratings on each of the featured products.
When you pull in your customer data, you’ll have access to all the products they’ve previously bought, browsed, or left in their cart. That means, you can change and update which products get featured in the Smart Block based on their interests.
The customer who loves hiking will see different featured products compared to the one who wants cycling gear. It’s just another way to add more image personalization to your emails and get your customers engaged.
They can browse products, explore their options, and even shop right from the inbox. That’s the power of kinetic email. It gives your customers a website-like experience right in their email.
Give your customers what they want
Your customers want you to deliver personalized content and product recommendations to them. They want their emails to feel like they’ve been created just for them.
Meeting those needs is a lot easier when you have the right tools. With image personalization and kinetic emails, you can make that happen.