How Dynamic Content Allows You to Personalize Your Email Campaigns
Stop sending the same message to everybody on your email list!
If you’re an email marketer still sending blanket messages to all of your subscribers, the time to make an adjustment was yesterday. Today’s consumer expects to be treated as an individual. They want to be addressed by name, and they want to be shown information that is relevant to them.
So, how do you wrap your head around this consumer revolution? How do you get a handle on how to send more effective emails? It’s actually surprisingly simple. It’s called “dynamic content” and it means sending personalized messages that grab attention.
And before you dismiss incorporating dynamic content as too hard or requiring resources you don’t have, wait. Zembula provides a simple, turnkey, and affordable solution to personalize the emails you send. You could completely transform your emails and begin incorporating dynamic content almost immediately.
Putting Your Data to Work
Zembula gives you a tool to use your data to maximum effect. The Zembula platform allows you to create deeply personalized and sophisticated email content for every single campaign. You’ll be able to use your own data to create campaigns that take only minutes to build and that can be updated automatically without editing the code.
You’ll be able to design and animate email content with any of your data sources or APIs using Zembula’s editor. And, manage your content remotely with Zembula’s Campaign Decision Engine; which lets you automatically send the most relevant content to each individual user.
Think about the data you’re already collecting. Names, purchase histories, wish lists, etc. Now you can harness that data to create things like personalized product recommendations, loyalty status updates, targeted promotions, and much more.
Now you can personalize your email from top to bottom. All you have to do is place the HTML in your email template once and then control the content from Zembula’s platform.
Smart Banners™ and Smart Blocks™ let you create powerful animated content by simply dragging and dropping. Animation draws attention and encourages action. You can take it a step further by personalizing animations using your own data sources.
Use Smart Banners™ and Smart Blocks™ to personalize and spice up cart abandonment notifications, loyalty status, sales promotions, package tracking, and order replenishment. Pick from your own templates library or start completely from scratch.
The platform makes it easy to hyper-personalize your email by including 1:1 animations that are made from your own data. And save time by automatically displaying the right message to each user with Zembula’s Campaign Design Engine.
Do More Than Segment
With Zembula, you can use your data to segment AND enrich your content. Most data is used to segment. But if that’s all you’re doing, you’re missing a huge opportunity. Hyper-personalization is the name of the game.
To start, set up display rules. That allows each unique user to get the content relevant to them. Plus, you can swap out content on the fly without having to edit the code.
Now you can streamline your marketing using Zembula’s campaign management dashboard. Schedule, swap, test, and optimize Smart Banners™ and Smart Blocks™ without having to go into your email template HTML.
Still not sure? Seeing is believing. Request a Zembula demo to learn more about how you can start using dynamic content to send next-level emails.