4 Tips for Real-Time Email Personalization

The best email marketers quickly realize that the more they tailor their content to the specific interests of their individual customers, the better their emails perform.

It’s all about harnessing your data so effectively that you dynamically change how you are presenting your brand to each individual based on that person’s most recent shopping and browsing histories.

It’s called real-time email personalization. And the faster that you realize that it’s a requirement for your success rather than optional, the more ahead of the competition you’ll be.

The good news for you is that implementing real-time email personalization doesn’t have to be as difficult as it may sound. In fact, Zembula makes it downright simple.

Read on for four tips on how you can start adding real-time email personalization to your marketing toolkit.

Leverage the Power of Ratings and Reviews

Think of yourself as a shopper. Who are you going to trust when it comes to a product recommendation: a salesperson or a regular customer like yourself? The truth is that customers trust other customers. That means that user-generated content like ratings and reviews is unbelievably powerful.

You can use that power to generate incredibly effective real-time email personalization. Look at a customer’s browsing and shopping behavior. Then send them an email highlighting a product you know they’re interested in, and include ratings and reviews specific to that product.

When your customer sees that product that they’ve been considering, and there’s a glowing review from a real person (not a salesperson), they are going to be so much more likely to buy.

Abandoned Carts Equal Real-Time Personalization Opportunities

Any e-commerce retailer will tell you that abandoned carts are a major drag. But think about it from a different perspective. What if you could use them to grow your business?

Again, it comes down to personalization and the opportunity to engage continuously with a customer. An abandoned cart gives you a great chance to address your customer by name, show them what items they may have forgotten about, and personally invite them to come back. With that kind of real-time email personalization, you’re increasing your chances of going beyond a one-time transaction to potentially creating a brand loyalist.

Zembula makes harnessing your data to its maximum effect easy. You can include dynamic headers, body content, and footers that are deeply personalized for each individual customer. Our solution allows you to layer endless data sources into the same image. And it’s priced to scale as a utility so that you can use it in all your emails.

Smart Banners™Are Your Key To Hyper Personalization

Use your data to individualize each user’s experience. You can combine any of your data sources and animations to increase your email engagement.

That means for things like loyalty programs, package tracking, flash sales and order replenishment notifications, Zembula’s Campaign Decision Engine can build a hyper-personalized email for each individual customer. Really, what that means is that your opportunities for personalization are limited only by your imagination.

You can manage and organize all your Smart Banners™ in our platform and let our Campaign Decision Engine do the actual work. Now, you can use your data to segment and enrich your content.

Up Your Email Personalization Game!

Personalize images. Run personalized promotions. And so much more. You have the opportunity to turn your emails into transaction-driving machines.

You can animate your data to deliver a more compelling experience. Zembula makes it simple.

The tips here are barely scratching the surface of all that’s possible. Chat with a Zembula expert to learn more about getting started.