Reveal experiences require recipients of a message to take action to uncover a hidden message. They leverage innate psychological tendencies like FOMO.
Interactive content requires a viewer to actively engage and participate with content to access the full experience, usually by tapping, swiping, or otherwise physically interacting with the piece of content.
Content marketing is the new normal, but there is so much of it. You need to stand out. Interactive content cuts through all the noise and gives your audience something refreshing and unexpected. Instead of just advertising at your potential customers, you need to open up a personalized conversation that is two sided – interactive content does just that.
Interactive content helps marketers of all industries better connect with their audience and increase their core marketing KPIs.
Create more engagement by spicing up boring email campaigns. Watch your click rate soar!
Engage your visitors immediately with a fun, interactive experience. Your visitors will stick around longer if you give them something enjoyable to do.
Aspire to high download rates by providing the viewer with entertainment. Interactivity is perfect for a touch enabled mobile experience.
Stand out in a cluttered feed and capture the viewer’s attention. Interactive content’s inherent sharability makes it a perfect fit for social platforms.
Download the Interactive Content Marketing Quick Start Guide and get inspired with plenty of ready-to-use ideas.