Why Zembula is More Flexible Than Movable Ink

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If you’ve spent any amount of time creating emails, and chances are if you’re reading this blog post — you have, then you know how important it is to have flexible tools. It can mean life or death for your campaign KPIs

Us marketers are always on the lookout for the most flexible and powerful tools. This is especially true for tools that utilize data to help us personalize our emails.


Because the more data you can use and the more customizations you can make to your content, the better your emails perform! All these things make for a better customer experience and increase CLTV (customer lifetime value). 

Luckily many tools can help you personalize your emails, but which one is the most flexible? For a while, Movable Ink was the top choice of marketers, but now, marketers that are looking to innovate in the email personalization space have turned their attention to Zembula. 

Zembula Platform Ratings and Reviews

Let’s look at some of the reasons why marketers choose Zembula over Movable Ink when it comes to flexibility. 

1. No stacking pixels

This is probably the number one reason Zembula is so flexible.

You don’t need to add individual pixels for every piece of content that could occupy a block within your email. Instead, you just need one pixel, and it can control any number of content blocks.

You control their display in our platform by setting rules, and our Campaign Decision Engine ensures everyone gets the exact right message at the right time.

2. No need to manually update email code when you want to make a change

Zembula is set up to make changes to content remotely.

You only need to place a snippet of code one time, and you can change the content from our platform.

Then, you can schedule content and automate it with ease. It also diminishes your need to test when you want to make changes since you aren’t messing with code.

3. You don’t need any code on your website to drive any use case 

This means you can accomplish any use case, including abandoned cart and browse abandonment, without adding additional code snippets to your site that could slow it down and impact customer experience.

It also saves you time and frustration by getting rid of the need to always work with your development team before getting your campaigns up and running. 

4. You can do it yourself — no hidden functionality that requires development

We don’t build custom apps for you.

Everything we can do, you can also do in our platform. Our integrations are set up easily, and you don’t need a developer to understand how it works.

This makes it easy for you to take charge of your content and make as many changes as you need whenever you want. No waiting around for someone to help. 

The benefits of flexibility

Being flexible is a huge benefit when you are trying to beat out the competition for wallet share. You need tools on your side that empower you, not hold you back.

Zembula can help you take back control of your email content and data. Our brands are some of the best, most innovative, and flexible out there! 

To learn more, click here, and we’ll set you up with a demo.

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