What Movable Ink Is Doing Wrong (and what Zembula gets right)
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Being able to use your own data in email campaigns seems like it should be easy enough. However, those that have tried to do so know how hard it truly is to use the data you’ve worked so hard to collect.
Your data is probably spread out in multiple databases across your organization. You probably have an ESP, a CRM, a commerce platform, a loyalty management system, and many, many more. Being able to create highly personalized emails based on the data in these solutions is becoming more and more crucial to the success of all kinds of businesses.
The problem is getting all the data to be available and usable in your email campaigns. It is impossible to do this without the help of a solution. And for a while, Movable Ink was the best choice to get this done for you.
Movable Ink has helped many marketers create more personalized email campaigns. The problem of making it easy still remains. To use Movable Ink it takes a lot of time and manpower. Making changes to your email content is cumbersome and time-consuming.
This is where Zembula comes in. Zembula’s mission is to make email personalization easy!
Here are three ways Zembula helps marketers make the most of their data.
Our modular email approach:
Zembula uses Smart Banners™ and Smart Blocks™ to house all the live image content within your email. This makes it easy for you to create live email content and swap it out after you hit send!
Here are some key benefits to our modular approach:
- You will never need to touch your email HTML after you add it once.
- Automation is easy and you can schedule content in our platform.
- No more segmentation because our images update at the moment of open and are unique to each recipient.
We don’t use apps:
Our integrations are easy to set up. In fact, most of them are already there for you when you sign up. You can connect our platform to any data source or API. Because we don’t use apps, (hardcoded images that are inflexible and rigidly defined) our solution is flexible to fit your needs.
Here are some key benefits to our live images over apps:
- No hard coding images.
- Making changes is easy because our images are more flexible than apps.
Our editor is user-friendly and built with marketers in mind:
Ease of use is at the core of our business, so it only makes sense that our product would be, well, easy to use. Our platform is designed to be used by marketers. You don’t need our help (although we are certainly here for you if you want us) to create sophisticated email personalization. We put the power in your hands! Our editor allows you to drag and drop different data points into images and then design them how you see fit.
Here are some key benefits to our easy-to-use editor:
- No coding necessary. Our platform generates a code snippet from your design. All you do is copy and paste.
- Drag and drop your data into the image.
- Total design control. You can use custom fonts, colors, icons, backgrounds, and more!
With email marketing evolving so quickly it can be hard to keep up with the latest and greatest. Email personalization is getting more complex and advanced. It can seem a bit daunting to keep up with your competitors, but Zembula is here to help!
Want to see how we do real-time email?
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