What Movable Ink is Missing

Movable Ink has been the top choice for email personalization in the past. It’s helped many marketers do what they previously couldn’t, and has allowed brands to innovate with personalization in email. And while Movable Ink was the best solution for this up until a few years ago, it’s not anymore. 

Zembula is much easier to use and gives you even more personalization power for your emails. Zembula can do so much with your data and it gives you the ability to earn up to 10-17% more revenue for every email send that contains Zembula content. 

Changing the way brands do personalization

“How can this be true?” you might be wondering. Well, Zembula is changing the way that brands do personalization with Smart Banners™.

A Smart Banner™ is a dynamic banner programmatically serving different content and use cases per-individual recipient as determined by rules or groups you set up or that are automatically determined (AKA our Campaign Decision Engine — we’ll go over this later).

Smart Banners™ help brands bring their highest converting content to all their emails via a small banner at the top of every email. This helps brands increase the visibility of their most critical and top-performing content to 100%. 

The best part about our Smart Banners™ is how they are selected. Our Campaign Decision Engine allows marketers to determine which banner or content is served to an individual under different circumstances or data conditions. These conditions can be set by you or can be automatic based on data like behavioral, for instance. This way your message is always relevant and your content is always fresh! 

The solution for your needs

Movable Ink doesn’t have Smart Banners™ or our Campaign Decision Engine. We are currently the only solution that provides our customers with these tools. The best parts about what we have to offer with these unique features are that they don’t require pixel stacking, meaning that one pixel controls all your content and you can use any number of data sources within the same image. This makes our solution extremely nimble and easy to use.

Adding a single snippet of code to each email template is all you have to do to get access to all your Smart Banners™. Then you can make any changes from the platform and they’ll be updated in your customers’ inboxes! 

Searching for a solution to up your email personalization can be a troubling task. There are many solutions out there, but none are quite like Zembula. Movable Ink has been good for the time, but Zembula is here to make things easier for the marketer and give them even more power over their data and content. Ready to see the difference? We’d love to chat with you.