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Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

The $318 Problem: Why Rising CAC Is the CMO’s Biggest Marketing Budget Reallocation Opportunity

Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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What is ROAS?

There are many ways to determine your marketing campaigns’ success. Revenue and conversions are two. But what about really digging into the numbers? What can you learn from them to help you optimize performance and get more out of your campaigns? That’s where return on ad spend (ROAS) can be a marketer’s best friend. In […]

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How Content Plays a Role in Improving ROAS

Messaging matters. Every marketer knows that instinctively. And when it gets down to brass tacks, your content and messaging can make or break your email and SMS marketing campaigns. So, how can you tell if your messaging is falling short? Look at your return on ad spend (ROAS). ROAS is a key performance indicator (KPI) […]

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Personalized SMS Combined with Animation is Your Secret Revenue Hack

At the end of the day, growing revenue for your brand matters. Of course, doing it alongside building long-term customer relationships and delivering exceptional products and service helps. After all, every business is about the customers. You want to do everything you can to engage them and ensure they have a great journey through your […]

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5 Email Personalization Tools Worth Trying (and How Smart Banners Fit In)

The old list of email personalization tools focused on triggered flows, which are only 5% of send volume. Here’s how Smart Banners and open-time personalization change the buyer checklist for the other 95%.

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How eCommerce Brands Can Use Smart Banners™ to Boost Engagement

Customer engagement is critical for eCommerce brands. With no brick-and-mortar store to visit, it’s all about connecting with your shoppers online. And, of course, email marketing is the best way to do that. It’s the channel for reaching customers and communicating with them. And personalization makes it even better. But how do you personalize at scale […]

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The Ultimate Guide to Personalized Email Marketing Statistics, Strategy, and ROI

The personalized email marketing statistics most brands cite prove that triggered flows work. The problem? Triggered flows are 5% of your volume. This guide reframes the data around broadcast, introduces click-to-conversion as the metric that matters, and maps a five-phase rollout to 1:1 email.

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9 Benefits of Email Personalization for Your Business

Business today is cut-throat. Carving out space in the thinnest of margins becomes incredibly important for businesses that will succeed. In this quest to set yourself apart, one tool has emerged as a game-changer: email personalization. No longer can companies rely on a one-size-fits-all approach. Modern customers seek and appreciate a personal touch. They are […]

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Our Favorite Email Personalization Tips

It’s no secret. At Zembula, we love email personalization. And it’s one of the most important ways to connect with your subscribers, drive action, and improve revenue. When personalization in email is done right? Well, it’s an amazing thing to see. Your readers open your emails, click, and buy more — building up that lifetime customer […]

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8 Expert Quotes on the Power of Email Personalization

You know we love email personalization. It’s pretty much our favorite topic to talk about, and for a good reason — it works. Email personalization is an incredible marketing channel that can help businesses succeed in marketing. But you don’t have to take our word for it. We’re not the only big believers in the […]

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