Don’t Overlook SMS in Your Abandoned Cart Recovery Strategy
|
Spend any time working on eCommerce and online shopping, and you’ll discover one tried and true fact — the vast majority of consumers don’t buy when they visit your site.
But they may leave something behind in their cart. That provides an opportunity to re-engage them through email and SMS campaigns and, hopefully, win them back.
While eCommerce brands and retailers have had plenty of success with abandoned cart email campaigns, you don’t want to forget about SMS. Research shows that SMS abandoned cart messages successfully get consumers to complete their purchases.
So let’s look at why you want to ensure you have included it in your marketing plan.
A look at the data
You know the stats on abandoned cart recovery for email marketing. So what about SMS campaigns? It turns out the numbers are even better.
For example:
- SMS abandoned cart messages see a 98% open rate and a 36% click-through rate.
- Texts about abandoned carts have seen upwards of a 58% recovery rate.
- Consumers read SMS messages within 90 seconds of receiving them, as opposed to 90 minutes for emails, with 90% opening a text within three minutes.
That means you have an amazing chance to immediately capture customers’ attention with abandoned cart SMS messages — even while the product is top of mind. That can help improve your conversion rates and boost revenue.
So if you’re not building SMS campaigns that include abandoned carts and browse messages, you may miss out on revenue.
Tap into customer shopping data
Today’s marketers can benefit from access to so much customer data at their fingertips. And part of that is how to respond to abandoned cart and browse. Triggered messages are one approach, but it shouldn’t be the only one.
That’s where SMS comes into play. Using performative personalization, marketers can tap into consumer behavior and take those data-driven insights to craft personalized SMS messages that drive engagement. No more guesswork or segmentation — it’s all automated for you.
That’s the beauty of performative personalization. It goes beyond the generic and basic text-based message. Instead, you’ve got a trove of personalization tools ready for you to use that automates everything at scale and is designed to improve performance and generate revenue.
Do more with your abandoned cart SMS messages
With animated SMS messages, you can use rotating content blocks to personalize and tell a story. That gives you many more opportunities to connect with your shoppers than a single static text-based message.
For example, in this abandoned cart SMS, the three tiles allow you to personalize more than just an image of the item left behind. Now you can also include user-generated ratings and reviews on that product. And, if you have a loyalty program, it’s easy to add loyalty information to improve conversions.
Having more moving tiles in your SMS messages also means you can showcase and highlight more images of the items left behind. That can help remind the customer what they loved about this item and encourage them to come back and complete the purchase.
As you can see, you can do way more with animated personalized SMS abandoned cart campaigns. It’s a better way to connect with your shoppers and drive conversions and revenue.
Get more revenue from your marketing with Zembula
At Zembula, we’re all about using personalized email and SMS marketing to drive more engagement and revenue. And it works. Our amazing clients have seen lifts in engagement and revenue using the Zembula platform to dramatically improve engagement and the customer journey.
We’d love to talk if you’d like to try it for your brand. Get in touch, and one of our experts will learn more about your company and show you how Zembula helps you create automated personalized campaigns at scale. That gives your marketing team more time to optimize your process and workflows to stand out from the competition.
|
|
